The relationship between employers and graduates has undergone a significant transformation in recent years. The jobs market today is candidate-driven, meaning that the onus is on employers to entice potential recruits, rather than the other way round.

But beyond a decent salary and a great team, what really attracts top talent in 2024 are perks. If you want your job offer to stand out against the sea of other offers your candidates are receiving, a few solid perks are the way to achieve it.

Read on to discover four perks to draw in top talent.

Implement stellar personal development opportunities

One quality that top graduates share is their drive to upskill and improve themselves. It is this element that defines the most ambitious employees, and it is one that employers would do well to cater to in their perks package.

Implement a solid personal development plan for your new recruits and make it tailored to them. During the initial onboarding process of your new employee, identify what skills they need honing and what kind of areas they want to improve upon.

Invest in a dedicated training plan if possible, or look to third-party sources to provide bespoke courses. There are plenty of websites that offer comprehensive, bespoke training courses perfect for small businesses, just head to Google and see for yourself!

Provide excellent health and wellbeing growth

It’s never been more important to value the health and wellbeing of your employees. More and more workers are recognising the importance of personal health, particularly if they have a more sedentary role, such as a 9-5 desk job.

This is especially true of younger generations, many of whom are eschewing alcohol, cigarettes, and other bad habits in favor of healthier, more sustainable activities instead.

At the most basic end of the scale, offer your employees free or partially-subsidized gym memberships. Gym memberships can be expensive, and a paid option goes a long way towards attracting driven graduates. If possible, as your business grows you might even offer onsite gym facilities.

Alternatively, you could also offer a Cycle2Work scheme. These let staff buy a bike through work and save money as a result. As well as helping with commuting issues, it also encourages healthy habits and positive mental outlook into the bargain. Find more info here: https://www.cycle2work.info/.

Embrace flexible working that lets employees flourish

In this digital day and age, flexible working has never been easier. As the recent coronavirus pandemic showed, many (albeit not all) businesses can offer some form of flexible remote working.

Flexible working also gives top talent the power to work in a way that suits them. Working from home, even once or twice a week, gives employees the space to pursue activities outside work. Indeed, flexible working also gives young staff the space to start a family should they desire it.

Build a dedicated flexible working from home policy that lets prospective employees work in a way that suits them (you can find a useful policies and documents template here). For example, you could allow remote working, but with caveats and restrictions — it might only be available after a year of working with you, for instance.

By embracing a fully remote working environment, you’re also increasing the chances of attracting international talent. By using an global employment service, you can seamlessly navigate the complexities of hiring and managing global talent. An employer of record (EOR) service acts as a valuable partner in handling legal, tax, and compliance matters, ensuring that your remote team members are properly onboarded and managed in accordance with local regulations. This not only simplifies the administrative burden on your organization but also enhances your ability to tap into diverse skill sets from around the world.

Offer exemplary commuting perks

Commuting plays a big part in the modern 9-5. Many workers looking to get on the property ladder opt to work further away from their workplace in a bid to get on the housing ladder or for cheaper rents, and as such much of our day is taken up getting to and from work.

Simple commuting perks are a massive draw for attracting top talent in 2024. This could be as simple as offering subsidized rail fare or Oyster cards.

If you can afford it, a company car is also a good idea. As well as helping your employees get to work, it can also help with attending client meetings and conferences. Plus, fuel cards make it easy to track petrol expenditure too.

Finally, you could even forego public transport altogether and offer a shuttle bus to transport staff to work. The tech company Dyson, renowned for its team of talented engineers, offers the same service to transport workers to its campus in Malmesbury, for instance.

The perks listed above are just a few examples of the ways you can entice top talent to your business. As a business owner, you know what perks matter to you, so tailor them to better suit yourself as an employer. Be inspired by the perks above and create a perks package that attracts the best talent for your business in 2024.