I was at a loose end, in 2016, with regards to how to market my business online. Northwood is an estate agent, and traditionally the only necessary marketing in our sector would take place offline: pictures of properties in our shop windows, or printed leaflets in the local papers, for example.
But, as Bob Dylan famously said, the times they are a-changin’. These days, a lot of house-hunting takes place online. High street footfall and newspaper circulation ain’t what it used to be. Therefore, it was vital to the survival of our business to create an effective online presence. I wouldn’t know the first thing about doing that. But, luckily enough, Delivered Social got in touch and invited me in for one of their ‘social clinics’.
I popped along to their office in central Guildford, and instantly I felt at ease. Tea was brewed, popcorn was popped, and I sat down with Jonathan (the CEO) in their cosy Screening Room. Jon took a look at Northwood’s existing website and social channels, offering an honest assessment of what we were doing wrong – this is exactly what we needed!
But Jon had much more than criticisms to offer. He also had solutions. He was full of ideas regarding ways to improve our website, our search engine visibility, and our social media output. It was clear that Jon knew his stuff. And, because of that, it was incredibly easy to take him up on his offer of affordable on-going services.
Jump forward a couple of years, and things are looking much better for Northwood’s online presence. We now have numerous social media accounts covering Twitter, Facebook and Instagram, all of which use eye-catching imagery, the latest trends and popular hashtags to draw attention to our site. Our traffic has vastly improved, and it’s all thanks to Delivered Social!
If you’re struggling to make sense of the online realm and how it can benefit your business, I would definitely recommend booking in a social clinic with Jonathan.