With this site, it was very important to get the correct message across, a mixture of fun and professionalism! So, we made sure to use a muted colour palette of a range of blues. However, we kept it fresh with plenty of imagery that gets across the breadth of the sector the business provides staffing for. Both workers and employers will be using this site, so it was key to make sure it is easy to navigate. We included a range of menu items so site browsers can find what they’re looking for straight away. Furthermore, we included other features such as an Instagram feed and testimonials to keep the site interesting. Overall, it has resulted in a more prominent online presence for Appetite4Work, and a site that really gets to grips with what they offer.