We worked with This Is Us Conference to develop campaigns for their Instagram, Twitter, Facebook, and LinkedIn profiles. This includes plenty of Evergreen content about the conference, and separate posts about their speakers, and feedback from attendees of previous conferences. We have made sure to keep it very on-brand, using the main colours from their logo and other branding. But, it’s also very visual and colourful to draw in the eye! Other posts talk about blogs we’ve written for the conference’s site and other related sites, and we also created a LinkedIn Event to further spread the message.
The results of the campaign include plenty of touchpoints directing people to sign up to the 2020 conference, alongside providing plenty of information about it to entice people and businesses to book their tickets!