A Scorecard is similar to a quiz, questionnaire, or assessment that is used to collect information from individuals. However, unlike traditional methods, Scorecard Marketing uses the data collected to provide instant and valuable insights back to the person taking it. This makes it an effective lead magnet as it not only provides value to the lead but also provides valuable data to the business.
This powerful approach is ideal for businesses looking to grow and increase their ability to sell, especially when it’s important to understand the customer before they become a client. ScoreApp (the platform we choose to use) makes the process of setting up a Scorecard easy and streamlined.