Knowing where to start with social media and which social networks to choose can be a daunting prospect for new & established businesses’. ‘Which social network should I be on?’ & ‘How do I increase followers?’ are just some of the questions we get asked on a daily basis in our Social Clinics. So we’ve put together this little guide to give you an idea of where you should be focusing your efforts.

Different social media platforms will work better for all different types of businesses, so it can be tricky or daunting to know where to start. There are a few things to consider, including the platforms your target customers are using, the type of business you have, and the sort of content you want to post. So, use our guide and you’ll hopefully no longer be wondering which social network to use!

The network for professionals. Whether you’re a recruiter or a graduate looking for your first role this is the place you need to be. It really is the home of business to business (B2B) connection.

Jobs, candidates, professional groups/services

Every week day (5 times/week)

A great way to connect and communicate with other businesses in the same industry or business owners.

Unless you’re a recruiter this isn’t necessarily a network that will generate you sales like Facebook or Instagram might. However, it is growing in importance and gives a real professional edge to your profile.

Treat this network as the most formal & professional. Creating a respectable and authoritative account can lead to fantastic connections for your business or an individual. Many people now find or recruit through this network, so always put your best foot forward.

Fast growing (hence its place in our top 3 networks) – every business should certainly consider this when thinking about which social network to choose.

Text only messages are fine, but photos and GIFS are also great Twitter content.

By far the network to post most frequently to -we’d recommend at least once a day (ideally 3 times!)

Current, fast paced and another free marketing tool.

If you’re not an avid social media user the thought of posting multiple times a day can be daunting. Fear not – we can help with that.

Having a Twitter presence is no bad thing, but making that presence work for your business will take some work. You need to be committed to posting consistent content that followers will find engaging. Twitter is also a seriously fast paced network and is a hub for online news stories. If it’s trending on Twitter then its a big deal. This also means your tweets will disappear pretty quickly, hence the need for frequent posting.

Absolutely everyone.

Variety is the spice of life & the key to an engaging Facebook feed. Eye-catching imagery, videos, events, blog links are all great. Over the past few years Facebook has become more & more visual so your content needs to be good enough to stop people from scrolling past.

Once a day is sufficient – you don’t want to be seen as over-sharing.

Easy way of reaching a huge audience. The advertising opportunities are endless, from paid ads to local community groups, business’ can’t afford not to be on this platform.

Facebook is definitely a consumer focused network. If you’re looking to make more professional connections (e.g. if you’re in recruitment) then LinkedIn is where you need to be.

Facebook is the most used network; a brilliant way of growing your brand awareness and marketing your services, which can ultimately direct people to your website or business. The key to remember is that Facebook is not just for advertising, it’s to engage and interact too. Your feed needs to be so visually interesting and varied that people WANT to follow you to keep up to date with the page.