Our social team created a variety of posts to go along with the stunning video that videographer Michal Dzierza created. The aim was to raise as much awareness of the video as possible. We came up with initial posts to promote the video on Twitter, Instagram, and Facebook. This was then followed up by a series of profiles about some of The Orpheus Centre’s students, past and present, talking about their time at Orpheus and their successes. Everything was tied together with the #IAmAble hashtag.
The results of this campaign were great to see! The initial video gained a lot of traction across the social media networks, with likes, retweets, shares, comments and more! This raised awareness of The Orpheus Centre in general, as well as spotlighting the amazing achievements of their students.