It was critical that the company had a professional platform that could be easily navigated by businesses and individuals across the world. Not only did the design need to reflect a change of branding, but the content had to be exact and user friendly. Our web team first had to strategies with ICXI to figure out what pages the company needed in order to display the most important aspects of their large amount of content. Also, due to this service being a world first – it was imperative we worked collaboratively to ensure the content was readable, user-friendly, optimised and factually correct.
Beyond the sleek design we produced, this fully optimised site now means that the business and its new standard will be Google-friendly and produce the best results for ICXI.