Understanding Metrics on Google Analytics
On the Analytics section of Google Analytics, you will see many key indicators that will help you understand the traffic you have received for your blog and the behaviour of your audience. These include:
A page view refers to a view of a page on your site that is being tracked by an Analytics tracking code. Furthermore, if a user clicks reload after they reach the page, this is then counted as an additional view. Additionally, if a user navigates to another page and then returns to the original page, another pageview will also be counted.
A unique page view is similar to that of a regular page view but with one key difference, Unique page views represent the number of sessions in which a page was viewed either single or multiple times.
Avg Time on Page
This will track the average amount of time users will spend on the page you are analysing. According to data gathered as part of Contentsquare’s 2020 Digital Experience Benchmark report that tracked 20+ billion user sessions, the average time on page across industries was 62 seconds.
As part of the data provided on Google Analytics, the tool records an entrance for each page that a user of the site begins a new session for. This means that the number of entrances given for a specific page shows you how many users begin their session on that page.
A bounce rate refers to any single-page session on your site divided by all small sessions. In other words, it is the percentage of all the sessions on your site in which users viewed a singular page, triggering only a single request to the Analytics server.
The exit rate for a site helps to indicate how often visitors exit the site after visiting 1 or more pages on the site. As a percentage, the exit rate is calculated as the number of exits/page views on any given page.
Why These Metrics Are Important
Once you have understood these metrics, it is best practice to then make some comparisons. You may wish to make comparisons both between blog posts and for how your posts perform over time. However, you should be aware that these metrics just like on any other platform won’t always be 100% accurate. However, making a comparison of your data will serve as a good first indicator of how your blog is performing. A clear understanding of these metrics is essential in knowing how to track blog traffic in Google Analytics.