Around half of the world’s population is present on social media, which is massive! This is what makes it a potent and valuable tool. Every business must leverage the power of social media in 2021 if they want to thrive and stand out.

But posting on social media isn’t about aimlessly creating some content daily and putting it out. If you don’t know how to get the most use out of social media, all your efforts may essentially go down the drain. 

Hence, you need to take special care or your objectives for using social media for your business would not be fulfilled.

Moreover, posting on social media can be tricky. One controversial tweet can get into deep trouble. You may get banned from social media sites, or worse – you may earn a bad reputation for your company.

Therefore, we have come up with a list of things that you should keep in mind before posting on social media in 2021. Let’s look at them one-by-one.

Do you know your Audience Well?

Before hitting the post button, think about it – will your audience be interested in this post? This is a common mistake made by many businesses, especially during the initial stages.

If you don’t know your audience well, you might end up posting on the wrong social media channels, create content that is not valuable to your audience or end up using the language that your audience might not necessarily like.

Hence, before posting, research, or survey your target audience. Understand their needs and pain points. Ensure that your social media posts speak directly to them.

Will your Social Media Post Add Value to your Followers?

Adding value to your social media followers will get your attention from the right kind of users. You will get increased engagement, your posts will get shared, and your brand will get noticed more. Hence, ensure that every single thing that you post is useful to your followers.

For example, if your followers consist of researchers and you create posts on “how to make an abstract in latex,” then you are bound to get more engagement. Posting cute cat videos may get you momentary attention but wouldn’t be valuable for your users in the long term.

Does it Resonate with your Brand’s Values?

If you are outsourcing your social media management to a third party, you need to be sure that the posts that are being put up resonate with your brand’s values. This is vital for attracting the right kind of followers and building trust with them.

For example, if you market yourself as an environment-friendly brand, then ensure that you do not post something that contradicts these values. If you do, you will get a lot of backlash from your followers and lose your reputation.

Have you Added a Clear Call to Action to your Social Media Post?

A social media post without a Call To Action (CTA) will not be of much help for your business. If you want to increase your brand awareness, increase your social media engagement, generate high-quality leads, and improve your ROI, then adding a clear CTA is a must.

So, always, always add a CTA before hitting publish. You can ask your followers an interesting question, urge them to take some action steps towards their goals, or even ask them to click on a link to your website. All these CTA will get you one step closer to your business goals.

Are you Looking at the Bigger Picture?

Ultimately, you want to increase the sales and profitability of your business. Having your bigger goals and vision in mind always helps to get a little closer to achieving them. 

Posting videos that may be click-baity or just for the sake of attention of users may seem to be the best decision at the moment. 

But before your post content on social media, always think about the bigger picture. Is it helping you achieve your goals in some way? If no, then think again.

Do you Have a Consistent Brand Voice?

Consistent brand voice

Brand voice is much more important than you think. Top brands always stick to a consistent brand voice because it helps them make a lasting impression on their followers. Hence, try to determine the voice that most resonates with your brand and stick to it.

If you stick to a consistent brand voice, users will start associating it with your brand. This will make your brand more memorable and improve your visibility.

Are you Building a Community?

Social media is not meant for just one-way communication. If you carefully create posts that bring together a community of like-minded people, then you’ll gain much more profitability. Hence, enable content that drives your followers to interact among themselves and help each other out. 

You can do this by leveraging user-generated content, sharing customer success stories, and asking questions that trigger meaningful conversations. 

Are you Tracking your Metrics?

Finally, without tracking your social media metrics, your entire social media strategy might go in the wrong direction. Setting KPIs and tracking them will help you analyze where you are going wrong. This way, you can focus on these more, and this will accelerate your growth.

Final Thoughts

Simply posting on social media without having a strategy in mind or working towards your business’s goals will not benefit you in the long run. Hence, have a definite plan for posting on social media and stick to it. 

You can take the help of the tips given in this guide and use it as a checklist before you start posting on social media. And, soon, you’ll find your follower count, engagement, brand awareness, and ROI improve.