If you’re not using Instagram with your business, you’re missing out on a lot of marketing opportunities. It’s one of the most popular social media networks in the world, so nearly any sort of business is sure to find the right niche of customers on there. Check out this video from one of our marketing assistants, Michael, who’s here to tell you 3 of the best ways to use Instagram to improve your business! Or, read on to get his top tips…
More people are using Instagram, so will see your business!
According to various studies undertaken on Instagram, around 800 million people actively use it every single year! Plus, over 500 million of these people use it every day. This means that there is an almost unlimited number of people who could potentially see your business. But they can’t see it if you’re not using Instagram! Simply having an account will increase the potential you have for reaching new customers- so why not take advantage of it? Once you’ve got the account, there are many things you can do to improve your reach even further.
Hashtags can improve your businesses’ visibility
Often, small businesses like many of our clients can feel intimidated by their competitors. But, hashtags are one great tool that are available for businesses on Instagram to use that can effectively separate them from the crowd! If you’re not sure what hashtags are, they are essentially keywords that you can tag your posts with. They summarise what the post is about, making it a lot easier for potential customers to find you. They also help you to get more views and likes on your posts. So, don’t miss out and start using them today! Just make sure to keep them relevant so people don’t view your posts as spam.
Improve your creativity
Finally, another way you can use Instagram to improve your business is by allowing your creativity to flow. It’s a very visual platform with lots of unique features. Your creativity can run riot and come up with lots of new ways to attract attention and new customers to your account. Some of the best ways to get creative on Instagram include running contests for your followers, doing shoutouts for clients, or using Instagram stories on the daily. But the possibilities are endless! Make your account stand out with engaging and fun content, and you’re sure to get a steady stream of new followers.
What are your favourite ways to use Instagram for your business? Why not share them in the comments! There are so many ways to use it and these suggestions are only the start. If you’re struggling to use Instagram to its full potential, why not book in for your own one-on-one Social Clinic with our team. We can help you with this, and a whole lot more! Plus, don’t forget to subscribe to our YouTube channel here!