Inception

Gemini now generates responses in the form of information. Does that make blogging obsolete? Is blogging dead in 2025? 

Well, we’ve been coming across that question for almost half a decade, and blogging hasn’t died – thankfully. It’s still one of the most important parts of digital marketing. 

You’re running a coffee shop? You can blog. 

Do you run a marketing agency? Start blogging. 

Want to build authority and trust to boost your personal brand? Start blogging. 

Blogging is still a major part of a business’s content marketing initiatives. 

Social media and content consumption habits will keep changing, and blogging will still work as a medium to stand out in the search engine. 

If you were wondering whether blogging is still relevant in 2025, here’s your answer. 

1. SEO Benefits

The biggest benefit of blogging is staying relevant in the niche and in the search engine. When blogging, you can keep using relevant industry keywords on your website through fresh blog entries. 

You’ll publish fresh ideas and helpful content on your platform to keep your audience updated on the latest trends in a business. It’s also a way to offer insights into new offers, referrals, and product discounts available from a business. 

Including relevant and useful keywords through the blogs will keep your website fresh and drive regular traffic, improving search visibility. 

2. Thought Leadership

Blogging is a great way to build trust and showcase thought leadership in a specific industry. You can use research, insights, and updates available in your industry to build your authority in the market. Regular blogging can make your business an industry leader. It’ll help build industry leadership.

Blogging can also allow you to develop opinions on different new industry-related questions clients and customers have in their minds. As you keep blogging, your business becomes an industry leader. When you keep at it, it can improve your business’ brand visibility. 

Audiences may start to visit your blog directly instead of finding solutions through direct search. In fact, it’s important for B2B companies to blog.

3. B2B Communication

If you’re running a business that offers SaaS to its users, blogging can be a good way to engage and communicate with their audience. The users of those SaaS tools often have many queries regarding the tool. 

In that case, blogging can help solve those queries through a blog section, how-to-guide content, and FAQs. In addition, case studies and user-generated content added to the blog help build authority and customer trust in a B2B business. 

It can work as a marketing initiative with different parts of the marketing funnels, showcasing as blog posts on the website. As a result, businesses can use blogging as a self-help guide for customers. 

4.Blogging

Yes, blogging is still alive, and it’s thriving in 2025 as well. However, it’s not working out for every blogger out there. 

The 2024 Google Core update changed many things for bloggers and marketers, with many sites getting low traffic and getting penalized on the search engine. 

Yes, long-tail keywords are more valuable nowadays than they have ever been. Searchers are prone to using the voice search feature on their smartphones to find solutions. This is why long tail keywords are trending more than ever.

These keywords also have lots of search volume and potential for conversion. Searchers who are almost ready to purchase a product or get to a solution use long tail keywords. 

Bloggers and businesses using blogging in 2025 must use long-tail keywords to rank higher. 

5. Content Library

Blogging helps you build a content library that you can use anytime. The same blog post can be turned into an eBook. Whether using tools like Popular Pays’ influencer marketplace to build and start influencer marketing or planning a podcast, you can use your blogs as a way to start. 

You can turn the same into infographic content, an email newsletter, or turn it into a video and post it on YouTube. 

In short, your blog serves as the base for any other type of content you want to create for marketing purposes. It’s a rich library you can refer to when you’re out of ideas to market your product.

6. Real Time Conversations

Blogging also helps businesses stay on trend.  Marketers can use industry-related trending topics to stay on trend and attract an audience. Businesses can use keywords that are trending to create fresh content and spark conversation among their audiences. 

In 2025, businesses can use blogging as a way to talk about cultural changes and new events. It also lets users’ businesses stay informed about the latest industry and market trends. 

Conclusion

In conclusion, blogging does more than drive organic traffic. It’s a way to communicate the value of a business, stand out as a brand, and convert customers in real-time. 

In this article, we’ve already suggested many benefits of blogging for digital marketing. If you’re a digital marketer, would you still consider blogging to boost a business’s visibility? Share your thoughts in the comment section. Thank you for reading.