What is Google Advertising?
Google Advertising, also known as Google Ads, is an online advertising platform that allows businesses to create ads that appear on Google search engine results pages (SERPs) and other Google properties. With Google Ads, businesses can reach potential customers who are actively searching for products or services they offer.
Here are 8 reasons business advertising in Google is key to growth.
Reason 1: Targeted Advertising
One of the most significant advantages of advertising on Google is the ability to target specific audiences. With Google Ads, businesses can target their ads based on demographics, interests, location, and keywords. This means that businesses can ensure their ads are seen by the people who are most likely to be interested in their products or services.
For example, a local bakery can target their ads to people searching for ‘fresh bread near me.’ This means that their ads will only be seen by people in their local area who are actively searching for their products. This can also be assisted through effective influencer marketing too!
Reason 2: Cost-Effective Advertising
Another reason why business advertising in Google is key to growth is that it is cost-effective. With Google Ads, businesses only pay for clicks on their ads. This means that businesses can set a budget that suits their needs and only pay for the clicks they receive.
Additionally, Google Ads uses an auction system, which means that businesses only pay the minimum amount necessary to outrank their competitors’ ads. This means that businesses can get the most value for their advertising spend.
Reason 3: Measurable Results
Google Ads provides businesses with detailed insights into the performance of their ads. This includes information such as the number of clicks, impressions, click-through rate (CTR), and conversion rate.
This information is essential for businesses to understand how their ads are performing and to make data-driven decisions about their advertising strategy. It also enables businesses to make changes to their ads to improve their performance continually.
Reason 4: Increased Visibility
Google is the most popular search engine in the world, with billions of searches conducted every day. By advertising on Google, businesses can increase their visibility and reach potential customers they may not have been able to reach otherwise.
For example, if someone searches for ‘plumbers near me,’ a plumbing business that advertises on Google will appear at the top of the search results. This means that the business has a higher chance of being seen by the person searching for a plumber, increasing the likelihood of a potential customer contacting them.
Reason 5: Flexibility
Google Ads provides businesses with a range of advertising options, including search ads, display ads, video ads, and shopping ads. This means that businesses can choose the advertising format that best suits their needs and target audience.
For example, a fashion retailer may choose to use display ads to showcase their latest collection to a broader audience. On the other hand, a local service business may choose to use search ads to target people searching for their services in their local area.
Reason 6: Quick Results
Unlike traditional advertising methods such as print and television, Google Ads provides businesses with quick results. Once a business creates an ad campaign, their ads can start appearing on Google within minutes. This means that businesses can start seeing results almost immediately.
Additionally, businesses can make changes to their ads in real time, allowing them to quickly adjust their advertising strategy to achieve the best possible results.
Reason 7: Competition
In today’s competitive business landscape, it is essential to stay ahead of the competition. By advertising on Google, businesses can ensure that they are visible to potential customers who are actively searching for their products or
services. This means that businesses can outrank their competitors’ ads and increase their chances of gaining new customers.
Google Ads also provides businesses with insights into their competitor’s ad strategies, including the keywords they are targeting and the ad copy they are using. This information can be invaluable in helping businesses to refine their advertising strategy and stay ahead of their competitors.
Reason 8: Brand Awareness
Finally, advertising on Google can help businesses to increase their brand awareness. By appearing at the top of Google search results, businesses can ensure that their brand is seen by potential customers who may not have been aware of their products or services.
Additionally, businesses can use Google Ads to create ads that are designed to increase brand awareness, such as display ads that showcase their brand or video ads that tell their brand’s story. By increasing their brand awareness, businesses can build trust with potential customers and increase the likelihood of them becoming loyal customers.
We never thought our brand would be as impactful as it has been – never did we think that a bright orange logo would work.
Thinking of hiring someone to manage your Google Ads?
Here are six important questions you should ask to ensure you find the right person or agency for the job.
- What is your experience with managing Google Ads campaigns? It’s crucial to gauge the level of experience and expertise the person or agency has in managing Google Ads. Inquire about their track record, years of experience, and any relevant certifications they may hold, such as Google Ads certifications.
- Can you provide case studies or references? Ask for specific examples of successful campaigns they have managed in the past. Request case studies or references from previous clients to get an idea of their performance and the results they were able to achieve.
- How do you approach keyword research and campaign targeting? Understanding their methodology for keyword research and campaign targeting is essential. Ask about their approach to identifying relevant keywords, optimising keyword bids, and targeting specific audiences to maximise the effectiveness of your ads.
- How do you optimise campaigns to improve performance? Managing Google Ads requires continuous optimisation to improve campaign performance. Inquire about their strategies for optimising ad copy, adjusting bids, conducting A/B testing, and monitoring key performance metrics. Their response should demonstrate a proactive and data-driven approach to campaign management.
- How do you ensure conversion tracking and reporting? Accurate tracking and reporting of conversions are crucial for assessing the success of your Google Ads campaigns. Ask about the methods they use to set up conversion tracking, measure campaign performance, and generate reports. Look for someone who can provide you with clear and comprehensive insights into your campaign’s performance.
- What is your approach to staying up-to-date with industry changes? Google Ads is a dynamic advertising platform, and it’s important that the person or agency you hire stays updated with the latest trends and changes. Inquire about their methods for staying informed, such as attending conferences, participating in training programs, or engaging with industry forums.
Remember, in addition to these questions, trust your instincts and choose someone who communicates effectively, understands your business goals, and aligns with your overall marketing strategy. Hiring a skilled and knowledgeable Google Ads manager can significantly impact the success of your advertising campaigns.
In today’s digital age, business advertising on Google is key to growth. With its targeted advertising, cost-effectiveness, measurable results, increased visibility, flexibility, quick results, competition, and brand awareness, Google Ads provides businesses with a powerful tool to reach potential customers and achieve their growth goals.
For small businesses looking to get started with Google Ads, it is important to take the time to understand their target audience and develop a clear advertising strategy. By doing so, they can ensure that their advertising campaigns are as effective as possible and provide a strong return on investment.
Don’t fret – we get it business advertising in Google can be scary and costly. Feel free to give us a call to discuss your needs – we’d be happy to help.