1. RAK Days.

Firstly, we’re huge lovers of RAK Days (Random Acts of Kindness before you get too excited!). Ever since we launched, we’ve held as many RAK Days as we possibly could. First of all, we head out first thing in the morning and post a little ‘code’ through people’s doors, inviting them to enter their four-digit code on our Facebook page. As a result, when they arrive at work, the first thing they do is enter our code. We thank them and, finally, pop back to their place of work with a little gift, such as a pack of biscuits, a coffee run or even pizza for the team. Check out some of the pictures from our last RAK day right here.

2. Record a Birthday Video Message From the Whole Team.

A video is a powerful way to say thank you whilst keeping engagement levels through the roof with this form of marketing. Everyone loves a good video, so why not get involved and share the birthday message with your followers and fans? Be mindful of creating a piece of content that works across social platforms; there’s no point in having a video that doesn’t fit where you want it to go (for example, YouTube shorts are trendy but do have a length limit).

3. Thank Your Clients.

Why not send your clients a greeting card, signed letter or email a personal thank you? Without them, you wouldn’t be in business. They’ll appreciate this and remember why they chose to go with your business in the first place! If you do send a card or a letter, make sure to use a different coloured envelope so that when it lands on their doormat, it stands out as something other than another boring bill.

4. Have a Contest on Social Media.

Get people excited about your company’s birthday by holding a special contest. Make it easy for many people to participate and share the contest with their friends for extra entries- this is a great way to get your business out there a bit more! Don’t forget to give away a special prize to the winner.

At Delivered Social, we held a contest on Instagram and TikTok to showcase Jon’s love of Star Trek. We gave away a Star Wars X-Wing Lego set, and Jon was not very impressed. (Full disclosure: this wasn’t to celebrate a company birthday.)

5. Serve Your Building Breakfast.

Everyone loves danishes, right? Why not open extra early for a special breakfast party and invite all the other businesses in your building or street to share the birthday love and come together for a tasty treat? You can turn it into a networking opportunity also and you never know what might come from holding this impromptu gathering.

6. Cake! The Ultimate Way to Celebrate Company Birthdays.

It seems like the best way to celebrate your company’s birthday is to eat lots of cake. Everyone loves cake, after all! Chocolate cake. Blackforest gateaux. There’s plenty to choose from. Invite customers in for a slice. Also, if you’ve got a busy reception, why not have a cake that you give to people all day long when they turn up to visit people? And if you are one of those people who really don’t like cake, how about branded chocolates instead?

Cake is just one of the ways to celebrate a company milestone.

7. Reviews Are Key to Business Results.

We know that getting reviews from customers can be hard sometimes. Use your birthday as a way to ask them in return for a treat (maybe some of that cake mentioned in point 6). It’s simple and great for boosting your business’s search results!

8. Making a Donation is a Great Way of Celebrating Your Company’s Birthday.

Gift a donation to your company’s charity of choice and publicise it on your social media or blog. Using your birthday or milestone as an excuse to do good will make you feel extra good, too! Win Win!

9. Launch a New Website.

Yep – nuts, right? But why not have a special birthday website where your clients can come along and take action to win a product? A great example of this is Neil Patel’s spin-the-wheel game. As a result of placing this on his website, he’s generating leads all day long every day!

10. Hold a Special Event.

Depending on your business, this could be a networking meeting or workshop to gather people at your office. If you run courses (like we do at Delivered Social), why not donate all the proceeds from that day to a charitable cause for something a little extra?

11. One Word – Balloons!

First, everyone loves balloons, which are the perfect way to celebrate any occasion. Peanut Balloons has made it their mission to do weird and wonderful things with balloons, and for a bit of inspiration, why don’t you check out some of their air-filled ideas? Worried about the environment? Peanut Balloons are proud members of PEBA – the Pro Environment Balloon Alliance. PEBA is driving environmentally responsible change and is committed to reducing balloon litter and any potential effects on wildlife by eliminating the deliberate release of balloons. You can read much more on their website.

12. Engage With Your Email List.

Email your subscribers something helpful. Not only is it a reason to communicate with your mailing list it’s also a great opportunity to re-engage with clients. Whether you email them the link to a helpful video, or just some top tips and tricks, they’re sure to enjoy it, especially if it will help their business!

13. Send a Coupon.

Everyone loves a discount, so why not send clients a coupon for a special promotion or event? Text messages also work, so why not send an offer using this method (it has amazing deliverability and open rates)? Then, you’re sure to get even more customers because of your birthday or milestone!

14. Pick Up the Phone And Call Prospects to Discuss Your Special Birthday Offer.

Sure, this is an old-fashioned tactic, but we guarantee you that with a sense of urgency, you’ll land some sales. Plus, in the age of emails and instant messaging, your clients are sure to appreciate a good old-fashioned chat on the phone. Birthdays only happen once a year so this is a great way to celebrate company birthdays and re-ignite some of those old leads simultaneously.

15. Share the News.

Create a blog post or a digital birthday card and post it everywhere you can. Be proud of your milestone! If you don’t shout about it, nobody else will take the opportunity to talk about it all day!

16. Put Something on Sale.

One of the best ways to celebrate company birthdays is to have a sale. Everyone loves a sale! And, you’re sure to get more business from people who have been eyeing your products or services for some time, waiting for them to go on sale.

17. Give a Product Away for Free.

Why not post on social media that you are giving away a subscription/service to someone who engages with that post? It’s a great way to celebrate and get some engagement on your social media profiles!

18. Make Customers an Irresistible Offer Via Social Media.

Think Facebook, Twitter, LinkedIn, Instagram and more – they’ve all got different audiences. Use them. Make customers an offer they can’t refuse, but make sure to put out a special code to use the offer on social media so it feels really exclusive!

Remember, if you do a giveaway as a way to celebrate your company’s birthday, make it something really unique.

19. Set Up a Photo Board.

If your company is four years old, why not ask your team for pictures of when they were four and create a graphic? Want to take this to the next level? When working on your website, why not change your About Us or Team page to those pictures for one day only? This is really fun and a hidden gem for your customers

Whilst we’re thinking about your about us page, why not add something along the lines of “We know most people don’t read about pages on websites, but if you happen to read this, then our company birthday is on x, and we’d really appreciate a birthday card or two“.

20. Give Customers a Promotional Gift.

Make sure it’s something useful, and, as a result, your customers will hang onto it. Then, every time they use it, they will be reminded of your presence because it’ll have your logo or name on it!

Try to avoid landfill items here – really think about what value your gift would give to the recipient.

21. Send Customers a Gift Card.

Gift cards work! The goal is to entice them to shop with you. If you don’t use gift cards, then consider sending some coffee vouchers to your key customers instead. They’ll really love this idea and it’s a great way to keep them coming back!

22. Run a Facebook Birthday Ad campaign to Promote Your Birthday and Offer.

Your birthday or milestone is a great excuse to run an Ad campaign to celebrate and get more sales and customers! Target those connected to your brand for maximum impact (friends of followers).

23. Create a Full-Day Event Around Your Expertise.

If you are a photographer, why not host a free photography session? This is just one idea! Utilise your skills and the skills of your team and put a fun event together! Invite all your clients and those around you, and have some fun!

24. Maybe Donate Your Skills to a Community Project for the Day.

This is another way to make a donation that also serves as a team-building exercise! If you love this idea and want more inspiration, check out CMPP.

25. Ask Your Clients When Their Birthday is and Get Some Cards Ready to Send.

Want your clients, customers, and friends to celebrate your birthday with you? Then be prepared to celebrate their birthdays with them! It’s a great way of staying connected and making people feel just a little special.

26. Creating a Fun Press Release Like,  ‘Ways to Celebrate Company Birthdays‘ is a Good Idea!

Talk about your history and successes, and maybe include a special offer. Post it on your blog and social media. You could even try to get an article into the press to showcase your successes (we regularly feature this in Business Mondays).

27. Have a Special ‘Client-Led’ Raffle.

Ask your clients to donate their services to other clients and raffle them off. It’s a fantastic way to ensure that your clients all know one another before the awkward Christmas party. Plus, you could donate the proceeds to charity, so you’re doing good, too.

28. Celebrate Your Company Birthdays With Others.

Why not take your clients for an after-work drink? In fact, why not invite the whole town for a drink after work (yep, we’ve done that…). It’s sure to be fun if nothing else!

29. Do a Special Birthday Podcast and Maybe, Just Maybe, Get the Whole Team to Sing Happy Birthday.

If you have any real talent (and we’re not talking about singing in the shower here), why not make a video? Even if it’s, bad, it’s going to be a whole lot of fun for everyone!

30. Cake Smashes Aren’t Just Big for 1-Year-Olds.

Get a cake, and a willing member of your team, maybe your founder, tie their hands behind their back and get them to eat the cake. Why not Facebook Live for a little extra fun (no swearing!)? If your business is lucky enough to have engaged on TikTok, using TikTok ‘lives’ can really work to grow your audience.

31. Recognise the Efforts of Your Employees.

They helped you reach this milestone. Why not leave a little present on their desks in the morning to say Happy Birthday? They will definitely appreciate the gesture, and it will remind them why they work for you.

32. Likewise, Remember Your Family and Friends Who Have Supported You.

This is probably one of the most important ways to celebrate company birthdays. Everyone has been supported along the journey at some point by family and friends. Why not take the time to thank them on this extraordinary day with a special dinner, an invite for a drink, or even a thank you card?

33. Finally, Going Back to Number 6, Why Not Have a Birthday Cake Competition Between The Staff?

Just for a little added fun. A cake competition between the team! See what disasters can be cooked up or delights served. Don’t forget to include a prize for the winner!