Crumbs Brewing
Crumbs Brewing was founded by Reigate based husband and wife Morgan and Elaine Arnell in 2017. After many years working in the corporate world, they were keen to create something together with a positive message at its heart. Shocked by the amount of waste their local artisan bakery had to deal with, they set about trying to find a new purpose for one lovingly crafted artisan product by creating a new one: beer! They are now on a mission to fight food waste one loaf at a time.
Social media is a vital tool for expanding your reach and building brand awareness. It’s all about conversations, community, connecting with your audience, and building relationships.
Our aim with Crumbs brewing was to help them grow their online presence and to get their brand noticed by their audience. Mainly with the use of engaging graphics as well as concentrating immensely on the impact of video content, which can grows following dramatically.
Our team at Delivered Social put together a social media strategy for Crumbs to showcase their unique beers. We introduced a new style grid format for Instagram to make the brand look clean, fresh and professional. We also added video content into the mix, this really helps make the brand feel more engaged with their capture audience. Introducing a new social channel via TikTok was integral for gaining new followers and ultimately more sales.
Jonathan Bird, CEO at Delivered Social, said:
“Working with Crumbs has been a real privilege for us. Working with brands who are open to creative campaigns and especially video content really helps. Crumbs have amazing products which have an incredible USP which was very important to show across socials to set us apart from other beer brands.”
