For a small business, the question of “Which AI Is The Best To Use?” can be complicated and a hard one for them to find the answer for which is why we’re put together this article.

The digital revolution has fundamentally transformed how businesses operate, and artificial intelligence stands at the forefront of this transformation. At Delivered Social, we’ve witnessed firsthand how AI has revolutionised website design, social media management, and digital marketing strategies. For small businesses across the UK, AI has evolved from a distant concept into an accessible, powerful tool that’s reshaping every aspect of digital presence and customer engagement.

Gone are the days when advanced technology was the exclusive domain of corporate giants with unlimited budgets. Today’s AI solutions are not only affordable but specifically designed to meet the unique challenges faced by smaller organisations.

As a digital agency, we’ve seen remarkable results when businesses embrace AI tools for their social media campaigns, website optimisation, and customer relationship management. For small business owners looking to thrive in an increasingly digital marketplace, understanding and implementing AI isn’t just an option – it’s becoming essential for survival and success. The real power lies in knowing exactly which AI tools can transform your digital presence and drive meaningful results for your business.

Understanding AI for Small Businesses

At its core, artificial intelligence in the digital marketing space isn’t as complex as it might sound. For us at Delivered Social, AI represents a set of smart tools that make digital marketing and website management more efficient and effective. Think of AI as your digital team member who never sleeps, constantly learning and improving from every interaction.

For small businesses, AI has become particularly valuable in areas like social media management and website optimisation. These tools can analyse user behaviour on your website, predict the best times to post on social media, and even generate content ideas that resonate with your target audience. They’re not replacing human creativity – they’re enhancing it.

The most exciting part is how AI adapts to your specific business needs. Whether you’re a local shop looking to improve your online presence or a service-based business aiming to attract more leads through your website, AI tools can be tailored to your goals. From chatbots that handle initial customer queries to analytics tools that track website performance, these solutions work seamlessly behind the scenes to support your business growth.What makes modern AI truly remarkable is its accessibility. You don’t need a technical background or extensive training to start using these tools effectively. They’re designed with small business owners in mind, offering intuitive interfaces and practical applications that deliver real results.

Why AI is the Best Solution for Modern Business Challenges

In the world of digital marketing and website design, AI has proven itself as the best solution for businesses looking to stay competitive. At Delivered Social, we’ve seen remarkable transformations when small businesses embrace AI tools for their digital presence. The impact on efficiency, cost savings, and competitive advantage is undeniable.

AI excels at handling repetitive tasks that would typically consume hours of your team’s time. For social media management, AI tools can schedule posts, analyse engagement patterns, and even suggest content improvements in real-time. Website chatbots handle customer queries 24/7, ensuring no potential lead goes unanswered, while AI-powered analytics provide deep insights into visitor behaviour and preferences.

The cost benefits are substantial. Instead of hiring multiple specialists, AI tools can perform various tasks at a fraction of the cost. From automatically generating social media content to optimising website performance, these tools reduce the need for extensive human intervention while maintaining high-quality output. Our clients typically see a 30-40% reduction in their digital marketing costs while achieving better results.

The competitive advantage AI provides is perhaps its most compelling benefit. Small businesses can now access the same sophisticated tools that larger corporations use. AI-powered website optimisation ensures your site ranks better in search results, while smart advertising tools target your ideal customers with precision. The technology can predict market trends, analyse competitor strategies, and recommend improvements to your digital presence before problems arise.

For businesses working with Delivered Social, this means getting enterprise-level capabilities without the enterprise-level price tag. Our AI-enhanced services help small businesses compete effectively in their market space, whether through more engaging social media presence, better-converting websites, or more efficient customer service systems. The result? A level playing field where small businesses can thrive alongside larger competitors.

Which AI Is The Best To Use – Top AI Tools for Small Business Success

At Delivered Social, we’ve identified the most powerful AI tools that can transform your business operations. These solutions work together to create a comprehensive digital strategy that drives real results.

In customer service, AI-powered chatbots have revolutionised how businesses interact with their customers. Tools like Zendesk offer round-the-clock assistance, automated ticket routing, and generative AI-powered responses that ensure no customer query goes unanswered. IBM Watson stands out for its comprehensive customer insight capabilities, helping businesses understand and respond to customer needs more effectively. Marketing automation has become increasingly sophisticated with tools that streamline your digital presence.

HubSpot’s AI features excel at lead nurturing and campaign management, while Adobe Sensei crafts personalised marketing strategies that boost engagement rates5. For social media management, AI tools can now schedule posts, analyse engagement patterns, and even suggest content improvements in real-time.

Financial management has been transformed by AI-powered solutions that make accounting and forecasting more accessible for small businesses. QuickBooks with AI integration offers automated transaction categorisation and real-time cash flow insights, while Xero provides intelligent reconciling and smart invoicing capabilities. These tools help predict financial challenges before they arise, allowing businesses to make proactive decisions.

The key is selecting tools that complement each other and align with your business goals, whether that’s improving customer engagement, streamlining marketing efforts, or maintaining better financial control.

Implementing AI in Your Small Business

For small businesses looking to implement AI, it doesn’t have to be overwhelming. The key is to start small and scale intelligently based on your specific needs and budget.

Begin by identifying areas where AI can make an immediate impact on your digital presence. Look for repetitive tasks in your social media management, website maintenance, or customer service that AI could handle efficiently. This might include automating post scheduling, analysing website traffic patterns, or implementing chatbots for basic customer queries.

Budget considerations are crucial for successful implementation. Start by allocating a portion of your technology budget for AI experimentation. Most small businesses find success starting with basic AI tools and gradually expanding their usage as they see results. The investment varies based on your specific needs, but working with an agency like Delivered Social helps ensure you’re investing in the right solutions for your business.

To ensure a smooth implementation, start with a single process or specific area where AI can show immediate results. Focus on pre-trained AI models rather than custom development to keep costs manageable. Invest in proper team training to maximise the value of your AI tools, and consistently monitor and measure results to justify further investment.

 The goal is to create a sustainable approach to AI adoption that delivers real value without straining your resources. Remember, successful AI implementation isn’t about using every available tool – it’s about choosing the right ones that align with your business objectives and growth plans.

Real-World AI Success Stories

At Delivered Social, we’ve witnessed remarkable transformations when businesses embrace AI solutions. Let’s look at some inspiring examples that showcase the real impact of AI implementation.

When it came to deciding Which AI Is The Best To Use – Vahdam Teas understood what they required and then achieved an impressive 200% growth rate by implementing AI-powered personalised product recommendations and marketing campaigns. Their success came from deeply understanding customer preferences through AI analysis, leading to more targeted and effective marketing strategies.

A UK-based e-commerce company implemented an AI-powered recommendation engine that delivered a 250% ROI in just their first year. The system improved conversion rates and increased average order values by personalising product suggestions to each customer.

One of our own clients, a local retail business, saw their marketing ROI increase by 30% after implementing AI-driven email optimisation. The system automatically determined the best times to send emails and personalised content for different customer segments.

These success stories aren’t outliers. According to recent studies, 91% of small businesses that have implemented AI report increased success in their operations. The key to these achievements lies in strategic implementation, focusing on specific business goals, and measuring results consistently. At Delivered Social, we help businesses replicate these successes by implementing AI solutions that align with their unique needs and objectives.

Which AI Is The Best To Use?

ChatGPT excels at content creation, customer service responses, and general business writing tasks. It’s particularly effective for drafting emails, creating marketing copy, and handling basic customer inquiries.

Perplexity AI stands out for its research capabilities, making it invaluable for market analysis, content strategy development, and gathering industry insights. It’s especially useful for businesses needing to stay current with industry trends or conduct comprehensive market research.

Microsoft’s Copilot is ideal for businesses heavily invested in the Microsoft ecosystem, offering seamless integration with Office applications and helping with document creation, data analysis, and presentation design.

For specific business functions, specialised AI tools often work best: Dialpad AI for business communications and customer service (starting from £15 per month), HubSpot for marketing automation and CRM, and Zendesk for customer service automation.

The best approach is often to use a combination of these tools based on your specific needs. For example, you might use Perplexity AI for research, ChatGPT for content creation, and specialised tools like Dialpad for customer communications. Consider your budget, technical requirements, and specific business goals when choosing which AI tools to implement.

Frequently Asked Questions

How much does AI implementation typically cost for a small business?
Starting with AI doesn’t have to break the bank. Basic AI tools for your business can cost anything from £10 per month to £200 depending on how advanced a level of model you wish to use.

Do I need technical expertise to use AI tools?
Not at all. Modern AI tools are designed with user-friendly interfaces. Our team provides full training and support, ensuring you can confidently use any AI tools we implement for your business.

How long does it take to see results from AI implementation?
Most businesses start seeing initial results within the first month. However, as AI systems learn and adapt to your specific needs, results typically improve significantly over 3-6 months.

Will AI replace my existing marketing team?
AI is designed to enhance, not replace, human capabilities. It handles repetitive tasks, allowing your team to focus on creative and strategic work.

Is my business data secure with AI tools?
Yes. We only work with AI providers that maintain strict security standards and GDPR compliance. Your data security is our top priority.

How can I measure the ROI of AI implementation?
We set up clear metrics from the start, tracking everything from engagement rates to conversion improvements. Regular reports help you understand exactly how AI is benefiting your business.