Social media has been dominated by platforms like Twitter for years, but with the rise of decentralised networks, new contenders like Bluesky are gaining attention. Created by Twitter’s former CEO, Jack Dorsey, Bluesky is marketed as an alternative to traditional social media, offering users more control over their experience. However, with growing concerns about data privacy, content moderation, and platform stability, many are asking the question: Can you trust Bluesky?

Unlike Twitter, Bluesky operates on a decentralised model, meaning users are not confined to a single company’s decisions. Instead, it allows for customisable algorithms, independent moderation, and greater transparency. While this sounds promising, it also raises concerns about security risks, misinformation, and governance. Can a decentralised platform truly provide a safer, more reliable space for users? And how does it compare to Twitter, a long established social media giant?

For users considering making the switch, it is important to weigh up the pros and cons of Bluesky, including its privacy policies, moderation standards, and long term viability. As more users move away from traditional platforms in search of more control and freedom, understanding whether Bluesky is trustworthy is key before investing time and effort into a new social network.

What is Bluesky?

Bluesky is a decentralised social media platform designed to give users more control over their online experience. Unlike traditional platforms such as Twitter, which operate under a centralised authority, Bluesky is built on an open source framework called the Authenticated Transfer Protocol (AT Protocol). This allows users to move between different social networks while maintaining their identity and content, creating a more open and adaptable online ecosystem.

Originally initiated as a Twitter funded project, Bluesky was envisioned as a solution to the growing dissatisfaction with corporate controlled social media. However, it has since evolved into an independent platform, aiming to prioritise user autonomy, transparency, and algorithmic choice. Instead of being locked into a single network with content governed by one company, Bluesky enables users to customise their feeds and moderation settings, offering a level of personalisation not found on mainstream social media.

A major selling point of Bluesky is its approach to content moderation and governance. While platforms like Twitter rely on internal policies and automated systems to control misinformation, Bluesky introduces a more community driven model. Users can select their own moderation services, allowing for different levels of content control depending on individual preferences. However, this decentralised approach also raises concerns about misinformation, harmful content, and a lack of consistent enforcement.

Trusting Bluesky: Privacy, Security, and Moderation

When considering whether you can trust Bluesky, privacy, security, and content moderation are key concerns. Unlike Twitter, which has a centralised moderation system, Bluesky operates on a decentralised model. This gives users more control over their feeds, but it also raises questions about security, misinformation, and content governance.

Privacy & Data Security

Bluesky’s Authenticated Transfer Protocol (AT Protocol) is designed to give users more control over their data. Unlike centralised platforms where data is stored on a single company’s servers, Bluesky’s model allows users to retain ownership of their content. This could reduce concerns over corporate data tracking and surveillance. However, as with any new platform, there is still uncertainty about how secure user data is and what protections Bluesky has in place against hacking or data breaches.

Bluesky’s privacy policy is still evolving, and since it is not owned by a tech giant like Twitter, users must trust that their information is being handled responsibly. However, can you trust Bluesky to provide the same level of security as mainstream platforms? With decentralised networks, there’s always a risk that different hosting providers could have varying levels of security, making it harder to ensure consistent data protection across the network.

Content Moderation & Misinformation

One of Bluesky’s biggest differentiators is its customisable moderation services. Unlike Twitter, which enforces uniform content policies, Bluesky allows users to choose their own moderation settings. While this offers more freedom, it also means that harmful content, misinformation, and harassment could spread more easily if not properly managed.

Without a central authority regulating content, Bluesky relies on a combination of community moderation, automated detection, and user selected filters. However, critics argue that this decentralised approach could lead to inconsistent enforcement, making it harder to keep the platform safe for all users.

While Bluesky offers promising features, trusting Bluesky requires confidence in its ability to maintain security, privacy, and effective moderation. As the platform evolves, the real test will be whether it can deliver a safe and reliable experience while staying true to its decentralised vision.

Bluesky vs Twitter: Key Differences

As more users look for alternatives to Twitter, Bluesky has emerged as a decentralised competitor. But how does it actually compare? Can you trust Bluesky as a reliable platform, or is Twitter still the better option? Here’s how the two stack up.

1. Centralisation vs Decentralisation

One of the biggest differences between Bluesky and Twitter is how they are structured. Twitter is centralised, meaning all content moderation, algorithm changes, and platform policies are controlled by a single company. Bluesky, on the other hand, is decentralised, meaning users have more control over their feeds, moderation choices, and even the way content is ranked.

While decentralisation offers greater user autonomy, it can also create challenges with consistency and enforcement. Can you trust Bluesky to effectively moderate harmful content? Twitter’s strict policies ensure uniform moderation, whereas Bluesky’s user driven approach could lead to uneven content regulation.

2. Algorithm & Content Ranking

On Twitter, users see content based on a proprietary algorithm designed to prioritise trending topics and personalised suggestions. Bluesky allows users to customise their feed ranking through user selected algorithms, meaning people can tailor their own content experience.

This flexibility gives Bluesky users more power over their timelines, but it also means discoverability could be fragmented, making it harder for new creators to gain visibility. Twitter’s algorithm driven exposure often allows content to go viral quickly, something that Bluesky’s personalised ranking system may struggle to replicate at scale.

3. Audience & Adoption

Despite its recent decline, Twitter still boasts millions of active users. Bluesky, while gaining traction, is still in its early stages and lacks the widespread adoption and brand recognition that Twitter has built over the years. Businesses, influencers, and content creators may find that Twitter remains a more effective platform for reach and engagement simply due to its larger audience base.

Ultimately, will Bluesky replace Twitter? It depends on whether you value decentralisation and control over a structured, mainstream social media experience. Curious about how Bluesky compares to Twitter? Find out if it’s time to make the switch in our detailed comparison Bluesky vs Twitter: Is It Time to Leave Twitter/X for the New Alternative?.

Should You Switch to Bluesky? 

Deciding whether to switch from Twitter to Bluesky depends on what you value most in a social media platform. If privacy, decentralisation, and user control are your top priorities, Bluesky may be a promising alternative. However, if you prefer a platform with a large user base, structured moderation, and established credibility, then Twitter may still be the better choice.

One of the biggest concerns people have is: Can you trust Bluesky? While it offers greater autonomy, its moderation policies, security measures, and long term stability are still developing. Unlike Twitter, which has an established content moderation team and platform governance, Bluesky’s decentralised model puts more responsibility on users and communities. This means misinformation and harmful content could be harder to regulate effectively.

That said, Bluesky is still evolving. As more users join, its security framework and moderation features will likely improve. For those frustrated with Twitter’s policy changes and algorithm driven content, Bluesky provides a refreshing alternative. However, whether it will truly rival Twitter in terms of trust and usability remains to be seen.

FAQs

1. Can you trust Bluesky with your data?

Bluesky’s decentralised model gives users more control over their data, but it lacks the structured security policies of major platforms like Twitter. While promising, its privacy measures are still developing.

2. Is Twitter better than Bluesky for businesses?

Twitter has a larger audience and more established features for brands. Bluesky, while innovative, is still growing and lacks the advertising tools and business support of Twitter.

3. Will Bluesky replace Twitter?

Bluesky offers an alternative, not a replacement. While it appeals to privacy conscious users, its long term success will depend on user adoption and platform improvements.