When it comes to standing out on LinkedIn, one big question keeps coming up: video vs. written posts on LinkedIn, which one works better? As the platform keeps evolving, knowing how to make your content reach the right people has never been more important.

Many businesses and professionals feel torn between creating polished video content or sticking to the traditional written post. Both have their advantages, and both can play a big part in growing your network, attracting clients, or building a personal brand. The challenge is knowing which approach will work best for you and when to use it.

Over the past few years, video content has seen huge growth across all social media platforms, including LinkedIn. But that doesn’t mean written posts are no longer valuable. In fact, there’s still a strong audience for well-written posts that share insights, opinions, and useful tips.

Choosing between video vs. written posts on LinkedIn depends on several important factors. Your target audience, the industry you work in, the message you want to get across, and even how much time you have to create content all play a role.

In this guide, we’ll explore the strengths of both video and written posts, look at real examples and research, and help you figure out the best way to use LinkedIn to meet your goals. Whether you’re new to LinkedIn or looking to boost your current results, understanding the real differences between these two styles could make all the difference to your success.

By the end, you’ll be able to make smarter choices about your content, and finally stop guessing when it comes to video vs. written posts on LinkedIn.

Why Video Posts Are Dominating LinkedIn

It’s no secret that video has taken social media by storm, and LinkedIn is no different. In fact, video posts are quickly becoming one of the most powerful tools for getting attention, building trust, and starting conversations on the platform.

But how important are video posts on LinkedIn really? The numbers speak for themselves. According to LinkedIn’s own research, video content is five times more likely to spark a conversation compared to text posts. That alone shows how powerful video can be when it comes to reaching your network and beyond.

One reason video is performing so well is simple: it feels personal. When people see your face, hear your voice, and watch your body language, they feel more connected to you. It’s a shortcut to building trust, especially in a professional environment where relationships matter. A well-made video can put across emotion, expertise, and personality in a way that words alone sometimes cannot.

Another big reason video content wins on LinkedIn is how the platform’s algorithm treats it. LinkedIn wants users to stay on the site longer, and videos naturally encourage that. As a result, the algorithm often gives a little boost to video posts, helping them show up in more feeds and stay visible for longer.

Video posts also offer variety. You can share interviews, behind-the-scenes updates, product demos, event highlights, or simple face-to-camera messages. All of these help bring your profile or brand to life and give people a real reason to engage.

Of course, just posting any video won’t guarantee success. The quality of your content still matters. You need to focus on keeping it short, clear, and interesting from the very first few seconds. Strong captions and subtitles can also make a big difference, especially since many people watch videos without sound.

When used properly, video has the power to make your LinkedIn presence more dynamic, more human, and much more effective.

The Continued Strength Of Written Posts

One of the questions I’m asked by clients is often, “Is it worth continuing with written posts?”. The short answer is yes. While video is gaining ground, written posts still hold a very strong place on LinkedIn. In fact, for many professionals, a well-written post can sometimes outperform video in terms of reach, depth, and building credibility.

You might wonder, are written posts as good as video on LinkedIn? The short answer is: absolutely, depending on your goals. Written posts are easier and quicker to produce, and they allow for a level of detail and thought leadership that is not always easy to capture in a short video.

One of the biggest strengths of a written post is how it can spark deep discussions. A thoughtful article, opinion piece, or even a short story can invite long comments, shares, and saves. This kind of engagement helps build your reputation as someone with valuable insights, which is essential if you want to grow your network with the right kind of people.

Another advantage is accessibility. Not everyone can easily watch videos during their day, especially when they are working in offices or busy environments. Written content allows people to scan, save, and come back to it when they have time. It also works better for SEO within LinkedIn’s search feature, making it easier for others to find your expertise later on.

Long-form content on LinkedIn, such as articles and thought pieces, is also a strong driver of personal branding. It shows depth of knowledge and a commitment to your subject area. In industries where trust and professionalism are key, written content often leaves a stronger, longer-lasting impression.

Of course, style matters too. Posts that are too long, too formal, or too self-promotional can quickly turn people away. Short, clear, and engaging writing tends to do much better. Using questions, personal stories, and open conversations helps create a natural link between you and your audience.

In short, while video is powerful, written posts are far from dead. When done right, they remain one of the best tools for building authority, trust, and long-term relationships on LinkedIn.

Choosing The Right Format For Your LinkedIn Goals

At Delivered Social, this is something we give great consideration to when working with our clients. Choosing between video vs. written posts on LinkedIn is not just about following a trend. It’s about picking the style that matches your goals, your audience, and the time and resources you have available.

First, think about what you want your LinkedIn content to achieve. Are you trying to build brand awareness, drive engagement, showcase expertise, or attract new clients? Each goal might suit a different content type. For example, if you want to build personal trust quickly, video can be a great tool because it helps people feel like they know you. If you want to explain complex ideas or start detailed discussions, written posts might be better.

Next, look closely at your audience. Are they busy senior executives who prefer scanning quick insights, or are they creatives who enjoy storytelling and visual content? Different industries also lean towards different styles. Tech, creative, and media industries often respond well to video. Meanwhile, finance, legal, and B2B sectors often appreciate clear, professional written content that they can read quietly and share with colleagues.

Your personal style and comfort level also matter. Some people are natural on camera and can produce regular video updates easily. Others prefer writing and feel they can express their ideas better in words. Forcing yourself into a style that doesn’t suit you can make your content feel awkward, which audiences quickly pick up on.

Then there’s the practical side: time and resources. Creating good video content takes planning, filming, editing, and sometimes outside help. Written posts, on the other hand, can be put together more quickly and still have a big impact when done well. If you have a small marketing budget or limited time, written posts might allow you to keep a consistent posting schedule more easily.

In many cases, the best approach is not choosing one or the other, but mixing both. A balance of video and written posts can help you reach a wider audience and keep your content fresh. Alternating between video updates and thought-provoking written posts gives you the best of both worlds and shows flexibility.

By matching your format to your goals, your audience, and your own strengths, you’ll make smarter choices, and get better results from LinkedIn.

Best Practices For Using Video To Post On LinkedIn

If you are thinking about using video to post on LinkedIn, a few simple practices can make a big difference to your results. It’s not just about filming something and pressing upload, the way you approach video content matters if you want to stand out.

First, keep it short and to the point. LinkedIn users are busy, and videos under two minutes tend to perform best. Aim to grab attention in the first few seconds with a clear, engaging message that shows people why they should keep watching.

Next, always add captions. Many LinkedIn users watch videos with the sound off, especially when they are scrolling through their feed during work hours. Subtitles make sure your message still gets across, even in silent mode.

It’s also a good idea to upload videos directly to LinkedIn instead of sharing YouTube or Vimeo links. Native videos are given preference by LinkedIn’s algorithm, meaning they’re more likely to be shown to your connections and followers.

When filming, focus on good lighting and clear sound rather than flashy production. A simple, well-lit video filmed on a smartphone often works better than an over-produced advert. Authenticity often wins over polish on LinkedIn.

Finally, pair your video with a short written caption or introduction. Give viewers a reason to watch and set the scene in just a few sentences. This helps the LinkedIn algorithm understand your content better and encourages higher engagement.

By following these simple steps, you’ll make using video to post on LinkedIn much more effective, and much more rewarding.

FAQs About Video Vs. Written Posts On LinkedIn

Should I only post videos on LinkedIn now?
No. While videos perform well, a mix of video and written posts usually delivers better overall results. Different audiences engage with different types of content.

How often should I use video vs written posts?
There’s no strict rule, but many LinkedIn experts suggest one video for every three to four written posts. This keeps your feed varied without overwhelming your audience.

Are longer LinkedIn videos better?
Not usually. Shorter videos, ideally under two minutes, tend to get higher engagement because they respect your audience’s time.

Is a mix of video and text the best way to grow on LinkedIn?
Yes. Combining strong written posts with regular video updates gives you more chances to connect with a wider range of people.

Can written posts still go viral on LinkedIn?
Absolutely. A well-written post with a relatable story or a strong opinion can reach thousands, even without any video.