Our work with St Werburghs City Farm
St Werburghs City Farm is a beloved charitable organisation and vital ‘green urban oasis’ in the heart of Bristol, integrating a small-holding, community garden, and extensive social projects. Their digital challenge lay in managing a highly diverse portfolio of services, from public visits and the City Farm Cafe to specialist educational visits, skills programmes, and charity fundraising, under one cohesive roof. They required a website that could effectively handle public information (opening times, directions), promote their wide range of community projects, facilitate site hire, and, critically, drive donations and volunteer recruitment to sustain their charitable work.
We initiated the project with a discovery session focused on the farm’s core mission: strengthening connections between land, animals, and people. We mapped three distinct user journeys: the casual visitor, the community participant (seeking skills or wellbeing programmes), and the essential supporter (donor or volunteer). The strategy was to use rich photography to convey the welcoming, natural atmosphere of the farm, while structuring the content to ensure complex project information was easily digestible.
We executed a vibrant, highly functional website design that uses powerful imagery of the farm and its community activities. We created distinct, easy-to-navigate sections for ‘Visit Us’, ‘Projects’, and ‘Get Involved’, ensuring all users quickly find their relevant information. Crucially, we implemented a highly visible and intuitive “Support the Farm” call-to-action across the site, linking directly to donation and fundraising platforms, effectively transforming the website into a crucial income-generating asset for the charity.
Jonathan Bird, Chief Executive Officer at Delivered Social, said:
“St Werburghs City Farm is a tremendous asset to the Bristol community, and their work is incredibly diverse. We were thrilled to create a digital platform that manages all of those elements seamlessly, effectively balancing the needs of a public attraction with the critical fundraising requirements of a vital charitable organisation.”
