From voice search to data analysis, generative AI is changing how people search and receive answers. According to a study by the Pew Research Center, 79% of Americans interact with AI several times a day. 

AI search engines are shifting focus from metrics like click-through rates to brand mentions and citations. While traditional rank tracker tools provide insights into website traffic, they do not track brand visibility like a dedicated AI search tracker would.

Stay with us as we examine the 10 best AI search trackers to help you position your brand in front of people looking for solutions on generative search engines and LLMs.

What is AI Search Tracking and Why is it Critical in 2025

AI search tracking is the process of monitoring how your brand appears on AI search engines like ChatGPT, Claude, and Perplexity. 

These AI responses significantly impact SEO traffic because people are looking for quicker results rather than clicking on an external website. For example, Rocky Brands, a footwear retail company, experienced a 13% increase in new users and a 30% increase in search revenue using AI-powered tools.

As users get answers directly from AI-powered searches, tracking your AI presence is the only way to increase brand visibility.

Below are the best AI search trackers that take away the guesswork.

The Best AI Search Trackers in 2025

Choosing the best AI search tracker boils down to your unique business needs and budget. Here’s a comprehensive view of the 10 best AI search trackers.

How AI Search Tracking Works

While traditional searches involve clicking on blue links that direct you to a site, AI search tracking uses machine learning to understand user intent. These algorithms then recommend ways to personalize content to show up on AI platforms (brand citations).

The more your brand appears on LLMs and AI search engines, the better the brand visibility.

But how do you analyze brand performance on AI platforms? Marketers often use a mix of monitoring techniques, such as:

• Static scraping: This process involves pulling information from a static website to monitor ranking, citation, and SERP evolution.
• Real-time prompts: These prompts dynamically generate inputs to capture user behavior. For example, “Try asking about related cities” could be a prompt to broaden user search.
• API-based tracking: APIs track brand mentions and competitive positioning inside AI search results. 

We’ll examine how most of these techniques work by analyzing the best AI search analysis tools.

1. SE Ranking 

SE Ranking is a leading SEO platform equipped with powerful AI search tracking tools to keep your brand visible in AI-generated answers. Its AI Search Toolkit supports Google’s AI Overviews and AI Mode, ChatGPT, while preparing to cover Perplexity, Gemini, and Claude soon.

The platform shows when and where your website or brand appears in AI-generated answers. It detects linked and unlinked mentions, page links, pinpoints their positions, and identifies which competitors are showing up alongside you. Daily updates and historical data let you measure volatility, track visibility shifts, and spot missed opportunities.

SE Ranking collects raw data and transforms it into easy-to-understand metrics, presented with intuitive dashboards. Its key features include:

• • Multi-platform AI visibility tracking: Users can monitor how their target prompts perform in Google AIOs, AI Mode, and ChatGPT. More platforms coming soon.
  • Brand and link presence detection: SE Ranking shows whether your site or brand is linked or simply mentioned, and where it appears in AI responses.
  • Competitor benchmarking: You can identify competing brands in AI results and compare their visibility trends against yours side by side.
  • Daily updates with historical trends: The tool updates data daily and lets you track fluctuations in AI visibility over time to measure the impact of your optimization efforts.

• Saved AI answer texts: You can see what AI says about your brand and your competitors, as well as what content it prefers.

Pros&Cons

Pros

• Accurate brand and link presence tracking: Detects both linked and unlinked mentions with exact position data.
• Consistent visibility monitoring: Daily updates and historical data help track changes over time.
• Research functionality: AI Search Toolkit goes beyond tracking, allowing users to research AI visibility of any domains they might be interested in.
• Intuitive UI: Visual dashboards make data easy to understand and act on.
• Full-featured SEO platform: SE Ranking brings together traditional SEO tools and AI search optimization features
  

Cons

• No sentiment tracking yet: While you can monitor mentions, the tool doesn’t currently evaluate their tone.

Best For

• SEO teams and agencies that need to track AI search results
• Brands wanting to measure and improve AI visibility
• Businesses monitoring competitive positioning

Pricing

SE Ranking offers AI search tools in its:

• Pro plan: $119/month
• Business plan: $259/month

14-day free trial lets you track with 20 keywords.

2. Peec AI

Peec AI is an AI-powered analytics platform, helping brands monitor their presence across AI search engines, including ChatGPT, Perplexity, and Google Overviews.

It’s one of the few AI search trackers that provides instant alerts when your visibility changes. 

The platform stands out for its unique features, like:

• Multi-platform visibility tracking: Users can track brand presence and industry ranking with graph views.
• Brand mentions and attribution analysis: You can review who mentioned your brand with the option to download data.
• Prompt performance insights: It helps you understand which sources make a huge impact on your brand citations.
• Competitor benchmarking: It makes it easier to see how your brand stacks up against your competitors.
• Content gap identification: This AI search tracker identifies which content performs better in AI search engines to improve performing assets.

Pros&Cons

Pros 

• Accurate brand presence tracking: Users appreciate Peec AI’s ability to track brand presence with daily data points, making it the best AI search tracker for analysis.
• Pricing flexibility: The platform’s pricing structure caters to small and mid-sized businesses, who might otherwise find the Enterprise Plan expensive.
• Good customer support: Peec AI users get direct access to the Slack team along with multi-language and country support.

Cons

• No data insights: Peec AI is great for brand visibility tracking and not so much for getting insights on improving brand presence.
• Lack of built-in content tools: Users need to connect Peec AI’s insights with external content optimization platforms. 
• No sentiment tracking: The AI search tracker does not currently offer sentiment analysis, which is valuable for brand reputation.

Best For

• Growth and performance marketers.
• Growing startups.
• Agencies and consultants.

Pricing 

Peec AI’s pricing depends on prompt limits with add-ons for specific AI search models, making advanced GEO insights accessible to all types of businesses. 

The pricing tiers are:

• Starter: €89 for 25 prompts.
• Pro: €199 for 100 prompts.
• Enterprise: €499 for more than 300 prompts.

3. Advanced WEB Ranking

Advanced WEB Ranking is one of the best AI search analysis tools known for its comprehensive rank tracking and detailed reporting features. It lets you discover brand presence in leading AI chatbots.

The platform provides brand visibility reports for each LLM, along with the top 10 brands associated with each topic. The result is a global snapshot of how your brand shows in AI-powered searches, regardless of the country where it happens.

With deep insights on how AI presents your brand, Advanced WEB Ranking offers:

• Custom topic tracking: WEB Ranking clients can monitor any topic, from niche terms to user queries. 
• AI-recommended domains: It lets you monitor which websites appear next to yours in AI search results.
• Search intent trends: You can keep up with the latest trends in your industry by reviewing this data.
• Market share KPI: The KPI shows the total number of brands featured in the selected LLM and the date range.

From topic visibility KPI to sentiment analysis, this tool offers every feature that the best AI search tracker usually possesses.

Pros&Cons

Pros

• Edit or stop scheduled updates: You can choose between default and custom setups and edit/stop scheduled updates.
• Robust filters: Filters allow you to analyze data for automatic and custom AI topics.
• Reliable rank tracking: Customers like the simplicity and accuracy of the rank tracking tool.

Cons

• Unintuitive UI: The outdated and cluttered interface has pushed users to switch to Google Webmaster Tools.
• Longer ranking updates: The tool could take up to 24 hours for keyword updates. 

Best For

• Agencies and enterprises needing comprehensive keyword monitoring.

Pricing 

Advanced WEB Ranking is free for the first 30 days with access to all features and functions. 

The paid packages are split into:

• Pro: $99 for 7000 keywords.
• Agency: $199 for 14,500 keywords.
• Enterprise: $499 for 35,500 keywords.
• Custom 50k: $700 for 50,000 keywords.

4. Keyword.com 

Keyword.com is an AI rank tracking tool that monitors brand visibility on major AI platforms. 

It helps you optimize business listings for AI, enhance search visibility, and build a dedicated landing page for each location. With its unique feature sets, Keyword.com has won hearts as the best AI search tracking tool for rank tracking. 

Its exclusive features let you:

• Synchronize listings: You can integrate with third-party tools to keep your business details consistent across mediums.
• Use schema markup: By using structured data, the platform aids in increasing brand visibility in AI search engines.
• Implement AI-optimized booking: You can combine tools like Reserve With Google to help AI assistants feature your brand.

Pros&Cons

Pros

• Real-time updates and A/B testing: Keyword.com users like it when they get real-time updates daily and the ability to A/B test performance.
• Integration capabilities: The platform lets you integrate with Google Search Console and Analytics data to identify performance gaps.
• Ease of use: This best AI search tracking tool is straightforward and lets you overview multiple clients at the same time.

Cons

• Lack of historical data: Some users report that the historical data shows only the campaign start date.
• Incomplete data set: The data is not displayed for all the keywords, making it difficult to decide which ones to use or leave out.
• Expensive pricing upgrades: When upgrading from the starter tier, there could be a pricing difference of 80%-90%, according to clients on G2.

Best For

• Local businesses, agencies, and enterprises.

Pricing 

Keyword.com offers:

• Free trial: A 14-day trial with 200 keywords and daily updates. 
• Business: $3 for 50 keywords.
• Enterprise: Custom pricing depending on the number of keywords.

5. Otterly.AI

Otterly.AI is an AI search monitoring and optimization platform. From intuitive UX to dynamite dashboards, the platform is easily one of the best AI search analysis tools out there.

It lets you customize how you track across sources, while also using the API to construct data in meaningful ways. You can also track link citations on search platforms and combine them into weekly reports to revamp your SEO.

What’s more, Otterly will now be available on the Semrush App Center, offering a dynamic platform for AI search monitoring. 

The versatile tool offers:

• Search prompt monitoring: This feature lets you track AI search answers, allowing you to use that data to optimize content.
• Brand reports: Users can create unlimited brand reports to keep track of key KPIs.
• Link citation analysis: The best AI search tracker lets you analyze how often a specific domain or URL shows on AI searches as a way to optimize your own.
• GEO audit: You can conduct a brand SWOT analysis to comprehend digital PR, On-Page content, and UGC performance.

Pros&Cons

Pros

• Useful link lists: This feature lets you discover how your content appears in AI modules and which external sources are being linked to.
• Powerful AI keyword search: The AI-powered keyword search identifies queries related to user intent, giving you a competitive edge.

Cons

• No multi-language support: Currently, the platform is available only in English, according to an Otterly AI user on G2.
• Lack of deeper integration: Customers also wish the platform were integrated with Google Search Console and similar tools for broader insights. 

Best For 

• Marketing professionals and agencies.

Pricing

Otterly AI’s pricing tiers are:

• Lite: $29 for 15 search prompts.
• Standard: $189 for 100 search prompts.
• Premium: $489 for 400 search prompts.

6. Evertune 

Evertune is a brand monitoring and content strategy tool with robust features for GEO. It helps brands track share of voice, sentiment, and content that shape LLM responses. 

Its market research report, called AI Brand Index, portrays how often LLMs recommend a brand. The platform pinpoints key attributes your brand is already winning. So, it’s safe to say Evertune AI is likely the next best AI search tracking tool in 2025. 

This relatively new tool on the market allows you to:

• Track your brand presence across ChatGPT, Perplexity, and Google AIO.
• Automatically track brand mentions and citations.
• Identify pages that show up in LLM responses.
• Learn which websites and URLs have the most impact on LLMs.
• Know which product attributes make your brand better and where you lack.
• Uncover consumer preferences.

Pros&Cons

Pros

• AI-focused insights: The platform offers optimization tips to help you win in AI-discovery.
• Intelligent prompt generation: The system crafts thousands of custom prompts for your industry, helping you strengthen your brand positioning.
• Direct API access: Evertune connects directly with AI models, eliminating the need for third-party layers.

Cons

• Lesser support options: Currently, Evertune handles only online queries, which could be challenging for users needing immediate help.
• No pricing options: Pricing is not explicit on the platform, and users need to manually contact sales for a quote.

Best For 

• Marketing teams wanting to discover how AI recommends brands.

Pricing

Pricing data is not available for this platform. 

7. Xfunnel 

Xfunnel is a relatively new platform with the potential to become the next best AI search tracking tool. It offers persona-level analysis to understand your brand visibility across AI search engines and provides a preview of questions on AI search engines, including product, region, industry, and segment. 

Its key features are:

• Question research: With question analysis, impact scoring, and topic classification, you can get deeper insights into search intent.
• Buying journey analysis: You can know how AI engines respond to different personas using customer journey mapping and funnel optimization.
• Citation analysis: This feature lets you analyze the citation semantic, technical, and SEO aspects for on-page and off-page optimization.

Pros&Cons

Pros

• Optimization playbooks: These AI playbooks contain LLM research data to help you increase visibility and conversions.
• Custom recommendations: The AI-search experts monitor your brand performance and create tailored strategies to improve AI-search presence.
• Ongoing support: The support team periodically checks in with you to maintain consistency in brand performance.

Cons

• No transparent pricing: While the platform provides a free trial, there’s no information on pricing tiers.
• Focus on larger companies: The system analyzes millions of calls a week, making it a better choice for international companies with multiple products rather than small businesses.

Best For

• SEO and marketing teams.
• Agencies.

Pricing

The free plan comes with 100 AI search queries per month for four search engines and basic analytics. The paid tiers have custom pricing and cater to different needs.

8. Moringscore ChatGPT Tracker

Morningscore is pretty different from the rest of the best AI search tracking tools—it’s a dedicated ChatGPT rank and citation tracker. 

The platform is gamified, where you get XP points for website improvement, and can use them to level up. And unlike other tools, Morningscore is available in Danish, German, and English, serving all types of audiences.

With a free Morningscore trial, you can:

• Track specific prompts in ChatGPT.
• Monitor every step of your competitors, including backlinks and keyword comparison.
• Get a detailed overview of the backlink profile.
• Use the automated on-page SEO to improve your site’s health metrics.

Pros&Cons

Pros

• Great customer service: Morningscore customers appreciate prompt customer follow-up and good response times. 
• Robust integration: The platform integrates with most SEO tools, where you can automate tasks with certain integrations. 
• User-friendly interface: Users find it easy to navigate the tool and spot good keywords.

Cons

• Lack of general tracking: It’s not possible to track AI visibility on other search engines, except ChatGPT.
• No mobile app: The reports are available for desktop only.

Best For

• Beginners and small businesses looking for an intuitive SEO tool.

Pricing

With a 14-day free trial, Morningscore provides:

• Lite: $49 for 100 keywords.
• Business: $69 for 500 keywords.
• Pro: $129 for 2000 keywords.
• Premium: $259 for 5000 keywords.

9. Scrunch AI

Scrunch AI is a leading brand monitoring and optimization platform. It provides an overview of how AI web crawlers interact with online information. It’s one of the few AI search trackers that updates every 3 days and spots outdated data that’s hindering your AI-search visibility.

Its core capabilities include:

• AI brand evaluation and monitoring: Tracks brand visibility, content gaps, and misinformation in leading AI search engines.
• Agent Experience Platform: It creates a parallel AI version of your website automatically optimized for LLMs.
• Content suggestions: You can refine content with the AI recommendations based on millions of query observations.
• Persona insights: Scrunch automatically creates intelligent personas or lets you make your own. 

Pros&Cons

Pros

• Deep data filtering: Marketing teams can divide data based on customer segments and geographic markets.
• Referral traffic mapping: It lets you map incoming traffic from AI to on-site behavior.
• Efficient workflows: Users enjoy real-time data on prompts and the centralized dashboard to view all data.

Cons

• Missing advanced features: Scrunch AI could lack advanced features since it’s relatively new. 
• No phone or email support: The platform offers online support only.

Best For

• Enterprises and Non-profits.
• Freelancers.
• Startups.

Pricing

Scrunch AI works with the following pricing models:

• Starter: $300 for 350 custom prompts.
• Growth: $500 for 700 custom prompts.
• Pro: $1000 for 1,200 custom prompts.
• Enterprise: Custom pricing.

You can add an extra user license for $25 monthly and up to five user licenses for $75 monthly.

10. Semrush 

Semrush AI Toolkit is a comprehensive AI-powered digital marketing toolkit that enables businesses to run SEO, pay-per-click, and competitive research campaigns. 

Semrush claims to have won 21 international awards as the best SEO software suite. And it holds its place as one of the best AI search tracking tools with actionable SEO tips and AI-powered strategies to increase brand presence online.

Amongst other AI search trackers, Semrush takes an uncommon approach to GEO. It implements AI-generated tips for product development, while also offering:

• Market share insights: Users can review market share percentage, trends, and share distribution.
• Sentiment analysis: This feature lets you learn consumer perception with positive, neutral, and negative emotion scales.
• Query intent distribution: Semrush categorizes search intent—research, comparison, education, and purchase to help you narrow down consumer intent.
• Market share and competitive analysis: This AI Toolkit measures sentiment analysis, allowing you to understand how consumers perceive your brand on each platform.

Pros&Cons

Pros

• A comprehensive tool: Semrush combines PPC, SEO, and AI tracking in a single platform.
• Leading keyword research tool: Users get access to over 26 billion keywords with advanced filters, including intent, SERP, and topic clusters.
• Historical data tracking: This feature lets users spot variations in AI-search fluctuations and adapt to trends.
• AI-powered tips: Semrush offers specific suggestions for product development, marketing ROI, and brand positioning.

Cons

• Pricing restrictions: Features like share of voice and API access are only available on the highest pricing tier.
• Single user account: The platform provides one account, even on the top pricing tiers.
• Expensive add-ons: Add-ons, such as additional users and a pro report, could be expensive for some businesses.

Best For

• Marketers and businesses of all sizes.

Pricing

The Semrush AI toolkit is a premium add-on for $99 per month per domain. While there isn’t a free trial, the platform gives you a fair idea of functionalities through a free demo report. 

Semrush offers three monthly pricing tiers, excluding the AI toolkit:

• Pro: $139.95 up to 5 projects.
• Guru: $249.95 for up to 15 projects.
• Business: $499.95 for up to 40 projects.

Real Use Cases: How SEOs are Using These Tools Today

As AI brand monitoring tools are gaining traction, agencies and SEO experts are quick to use them to transform their brands. 

From content optimization to brand positioning, here’s how marketing teams and agencies use the best AI search tracking tools:

• • In-house SEO teams track how branded content appears across generative searches like Google Overviews and ChatGPT.

• Agencies monitor the monthly exposure to Google AIO for their clients.

• Content teams discover which articles get cited in AI search engines—these AI insights help refine content and alter technical aspects to strengthen brand positioning.

• Competitive intelligence is a feature widely used to monitor competitor performance before your rankings drop.

Final Thoughts

With AI bound to change search behavior over the next few years, AI brand monitoring tools are becoming a valuable asset to businesses. Whether people prompt ChatGPT or use Google AIO, they are looking for expertise and trustworthy information.

Knowing if your brand is part of the answer is the starting point. With the best AI search tracking software, you can then analyze sentiment, anticipate user behavior, and optimize for AI search.