As a small business owner, you naturally want backlinks that actually work in 2025. Backlinks are links that your business website gets from other websites. Google. Google sees backlinks as signals of trust and relevancy, which is why it ranks your website higher in search results. Understandably, you wouldn’t want to waste hours on outdated link-building tactics. On that note, let us explore some of the best link-building strategies that can boost brand visibility and help your small business grow. 

Read on to learn more. 

Outreach For Link-Building

Yes, we know what you are thinking. Outreach for link-building is definitely an oldie, but it is still one of the best link-building strategies in 2025. The key to making the most of outreach for link-building is personalisation. This means that you should avoid sending out emails that scream that you have used AI. Instead of coming off as a robot, you should find websites that already love content like the content on your website.

The websites should be relevant to your industry. Let these websites know why your resource would make their day and also benefit their target audience. Make sure to keep it short in the emails, as no one will be reading your email if it resembles a six-hundred-word novel about your link.

Leverage Custom Link Building From A Reputable Agency 

To save time and effort, it can help you outsource your links and leverage custom link building from a reputable digital marketing agency, such as The Link Builder. Partnering with a link agency can help you get access to established blogger networks, improve your website’s SEO, improve brand visibility, establish niche authority, and avail yourself of ethical link-building practices that are exclusively custom-tailored to meet the unique needs of your small business. 

Reputable link-building agencies integrate white-hat link-building strategies that Google likes, which is why you don’t have to worry about a Google penalty, as the link-building strategies are not only effective but also compliant with Google guidelines. 

Broken Link-Building

Broken link-building is an old link-building tactic; however, it is an excellent tactic to build high-quality backlinks. You might want to refer to broken link-building as a treasure hunt. Imagine a scenario where you are surfing the web and come across a page with a dead link. What would you do? Instead of expressing despair, you might see an opportunity there. 

You can leverage useful tools, such as Ahrefs and Semrush, which can make finding these dead links so much easier. Once you have created a list of dead links, your next step is to send the site owner a message. In the message, tell the site owner that you have found a broken link on their site. Simultaneously, they should be offered a useful resource as a replacement. 

Build Links With Press Releases

Yes, you read this right! Press releases are alive and awesome in 2025; however, you must not use press releases for spamming through the use of keyword-stuffed nonsense. You should leverage press releases to share real news about new product launches, business partnerships, and essentially epic achievements of your small business. 

Now, we have a pro tip, too. You might want to distribute the press releases through reputable platforms so that you can tap into a wider audience. This way, you can effectively land links from high-authority domains. 

Create Valuable Content 

You need valuable content on your website in the form of blog posts that others would want to link to. With that said, you should know that loads of blogs and guest posts are published on the internet every day. Apart from blog posts, there is a massive amount of other types of content that go live every other hour.

On that note, the key is not to create just any content for the sake of content creation, but you must create content that comprises valuable data, offers unique knowledge to the target audience, provides solutions to queries, and is crafted in a way to effortlessly secure high-quality backlinks.

Craft your content in a way that captures the attention of niche-related influencers and bloggers. Answer questions from journalists and earn high-quality backlinks that can instantly improve your website’s rankings. This practice is also known as HARO link-building.  

To Sum Up

So, there you have it. As a small business owner, you need to build quality backlinks to stand out in the industry and rank higher in search results so that people know that your business exists. Outreach for link-building, broken link-building, and press releases still remain rock-solid strategies for 2025. Publishing high-quality content is still key as it is an effective way to engage in SEO and secure valuable backlinks. 

Finally, focus on the quality of backlinks over the quantity. Make sure to perform a backlink profile health check regularly so that you can remove toxic backlinks and prevent a Google penalty.