Breaking Down the Budget: How Much Does an Agency Charge for PPC?

4.2 min readPublished On: 28 April 2024By
How Much Does an Agency Charge for PPC

In today’s digital-first world, Pay-Per-Click (PPC) advertising stands as a cornerstone of effective marketing strategies, enabling businesses to reach their target audience precisely and efficiently. But as simple as PPC might sound—paying a fee each time your ad is clicked—the real question lies in the financial commitment it requires. How much does an agency charge for PPC?, and what factors influence these costs? Understanding these elements is vital for businesses planning their digital marketing budgets and will stop you from having to deploy a parachute to save costs.

What is PPC And Why Is It Valuable?

PPC advertising is a model where marketers place ads on platforms like Google Ads and pay a fee each time someone clicks on them. This method offers immediate visibility and quick results, distinguishing it from organic search strategies that require time to gain traction. Its real value lies in its ability to target specific demographics, interests, and behaviours, ensuring that your advertising budget is spent on reaching the most relevant audience. Additionally, PPC provides measurable returns, making it easy to adjust strategies based on performance data.

Influencing Factors In Charging For PPC?

The cost of hiring an agency to manage your PPC campaigns can vary widely, influenced by several key factors. These factors are important to consider when you ask the pertinent question, ‘How much does an agency charge for PPC?’ Let us look into the factors;

  • Campaign Size and Scope: Larger campaigns require more management, including more keywords, ad groups, and targeted adjustments.
  • Industry and Competition: Some sectors have higher costs-per-click (CPC) due to competitive keywords (e.g., legal services, insurance, online dating).
  • Geographic Targeting: Campaigns targeting multiple locations or specific high-cost areas can increase management complexity and costs.
  • Client Goals: More aggressive or complex goals can necessitate advanced strategies, adding to the cost.
  • Niche: Niche’s can either be considerably more expensive or less so but if you have a service or product that has a lower search volume its usually easy to get clicks.

Understanding these factors can help demystify why PPC management costs can differ so significantly from one case to another.

How Much Does an Agency Charge for PPC

How Much Does An Agency Charge For PPC?

Agencies typically charge for PPC management in several ways: a flat fee, a percentage of ad spend, or a performance-based model. Prices can range from £500 to over £5000 per month, depending on the extent of the services provided. Smaller businesses might expect to pay around £1000 to £2000 per month, which should include account setup, strategy planning, keyword research, and regular reporting. More comprehensive services, like large-scale campaign management and detailed conversion tracking, might lean towards the higher end of this spectrum.

Cost Breakdown: What Are You Paying For?

When you invest in PPC management services, you’re not just paying for someone to click a few buttons; you’re paying for expertise and strategic planning. Here’s what your money goes towards:

  • Keyword Research and Selection: Identifying the most effective keywords requires both tools and expertise to analyse search trends.
  • Campaign Strategy and Setup: Structuring campaigns, setting up ad groups, and crafting targeted ads.
  • Ad Creation and Testing: Designing engaging ad copy and testing different variations to optimise performance.
  • Ongoing Optimisation and Management: Regular analysis and tweaks to improve campaign effectiveness and ROI.
  • Reporting and Communication: Transparent, regular updates on campaign performance and expenditures.

Choosing The Right Agency For Your PPC Needs

Selecting the right PPC agency is crucial. Look for agencies with:

  • Experience and a Proven Track Record: They should have a portfolio of successful campaigns that can demonstrate their capability.
  • Transparency: You should have clear visibility into the cost structure and what each fee entails.
  • Cultural Fit: Ensure their communication style and business ethos align with yours.

Case Studies And Examples

Consider the story of a small e-commerce business that leveraged a targeted PPC campaign to double its online sales within three months. By focusing on high-intent keywords and utilising season-specific ad copies, the campaign achieved a return on ad spend (ROAS) of 7:1, significantly reducing their overall acquisition costs.


What should I expect to see in my first month of PPC management?

  • Initial setup, strategy development, and perhaps some early results, depending on the campaign’s scale and your industry.

Can I manage PPC myself to save costs?

  • Yes, it’s possible, but consider whether you have the time and expertise to manage it as effectively as a professional would.

Is there a minimum budget?

  • Technically no however if you are looking to sell a £100,000 Sailing Boat you probably need a little more than £50.

Grasping the nuances of PPC costs is essential for crafting a digital marketing strategy that not only meets your goals but also aligns with your budget. The right PPC agency will not only manage your campaigns effectively but will also work as a partner in your marketing success. Hopefully, we’ve answered the question “How much does an agency charge for PPC?” but if you have any further questions please feel free to drop Delivered Social an email.

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