Why Glassdoor is the social media channel that gets forgotten, and why you should show it some love.

Typing an online Glassdoor review

Why Glassdoor is the social media channel that gets forgotten, and why you should show it some love.

Glassdoor, the forgotten Social Media board. A number of companies often disregard this platform altogether, thinking that it’s just a place for disgruntled employees to complain. Ignoring it though, is a mistake, with the potential to cause huge difficulty in attracting quality employees to your brand. Watch this video by our staff member Mackenzie, where she goes into detail about Glassdoor and why you should be using it. Or, read on for even more information!

Attracting the Best Employees using Glassdoor

This year in the U.K., employment has hit a record all-time high, with vacancy numbers rising to 853,000. Now more than ever, an enormous effort must be made to attract employees away from their current jobs. Employers often think that the best way to do so is to offer a higher salary than from where they are now. This is demonstrated in the increase in average salaries across the UK.

What employers forget, is that whilst salary is, of course, important, the modern workforce isn’t just interested in money. What truly matters nowadays is company culture. This is where Glassdoor comes in to play.

Any employee worth their salt will nowadays look at the Glassdoor review of any employer they have in consideration. Glassdoor reviews that highlight the company culture gives candidates the chance to make an informed decision about where they want to work. This can help to ensure a good team fit. The cost of hiring can be huge, thus the importance of getting it right.

Several positive reviews about the company and the CEO will really affect an employee choosing to take the plunge into joining you. In a market where there are so many opportunities, think of it as when you’re looking for a restaurant in London. In a location with so many restaurant options, you’re going to look online, and pick the one with the best reviews, right? With this much choice in job opportunities, employees do the same thing.

Attracting Freelance Employees

Employers often forget about the importance of attracting freelance employees. Especially relevant in the Technology Sector, a freelancer-driven market, attracting freelance workers with cutting-edge tech skills can often be a challenge.

The very best freelancers want to work with the very best companies where they can upskill, work on exciting projects, and be a part of a culture that they enjoy. If you have a large number of negative reviews on Glassdoor, the freelancer may choose to pass on your opportunity. As a freelancer with highly in-demand skills, you would pick the project to work on that gave you the best working environment, wouldn’t you?

Using Glassdoor Reviews to Improve Your Business

Often people don’t see the value in Glassdoor. The common thought is that it’s just a place for unhappy former employees to air their grievances. Instead, think of it as an exit interview. Use it to identify your company’s shortcomings and where improvements can be made. It’s also an idea to look at it as an opportunity to check in with your staff. Ask them if they feel the same way as the reviewer, and what the company should be doing to change. We often forget about the cost of a member of staff leaving, and we should always aim to keep employees engaged and happy to be at work.

The overall PR capabilities of having a healthy Glassdoor profile are immeasurable. By showcasing company culture and enhancing your brand’s reputation, a company can find informed and engaged hires. This is especially important in a market where attracting talent is becoming increasingly more and more difficult.

Jonathan Bird

Head Honcho at Delivered Social
Jon built Delivered Social to be a ‘true’ marketing agency for businesses that think they can’t afford one. A dedicated marketer, international speaker and proven business owner – Jon’s a fountain of knowledge – after he’s had a cup of coffee that is.
Jonathan Bird