How to Bounce Back from an Amazon Sales Slump
Slow sales on Amazon can sting. However, it is common for custom to dip sometimes due to Amazon’s changing algorithm, increased competition, seasonal demand, rising inflation, or the wrong pricing strategy.
Fortunately, every problem has a solution, and many tools and tactics can help restore or increase your business’s revenue. Find out how to bounce back from an Amazon sales slump.
Create an Effective Amazon PPC Campaign
As mentioned, many factors can determine why your sales are suddenly slow. While you are trying to figure out what they are, you can kickstart an Amazon PPC campaign to protect your monthly revenue. Sponsored ads will drive a listing to the top of the search results for relevant search terms, helping more shoppers find your product and make a purchase. It is a clever way to overcome a drop in sales and even generate a bigger revenue. If you are looking for an Amazon PPC management agency, take a look at this article to create an effective campaign.
Perform New Keyword Research
Despite performing in-depth keyword research in the past, Amazon’s algorithm or audience may have changed. Your current product titles, descriptions, and content might no longer serve your customers, and you may need to perform new keyword research to adapt to the changes.
Keep up with the times by monitoring reviews to learn how people talk about your products. Also, browse your competitors’ listings to pinpoint the keywords and phrases they are using and the audiences they are targeting. It may even help to type your product into Amazon’s search bar to review the autocomplete suggestions, which you could incorporate into your listings.
Increase Traffic with Amazon Promotions
Discounted promotions and deals are popular on Amazon and might be worthwhile if your sales have plummeted or are slowly declining. Visit your Seller Central account to create an appealing promotion that will drive considerable traffic to your product pages.
However, you must bear in mind that Amazon has various eligibility guidelines for its many promotions, such as Lightning Deals. For instance, you may need Prime eligibility or a 3-star+ rating to run a specific promotion. However, many options are available for all sellers.
Maximize Reach with Split Testing
Split testing could help your business identify where it is going right and wrong. It works by showing different shoppers different page elements, helping your brand identify what drives a sale. With split testing, you can change the product images, titles, descriptions, and other elements to see what performs the best on Amazon. A few small changes could significantly impact customer engagement, traffic, and sales. A/B testing is available on Amazon, or you can use offline polling for more in-depth feedback.
Don’t allow a sudden sales slump to hold your business back. Find ways to boost your business’s profitability on Amazon as soon as possible, from running sponsored ads to embracing the power of promotions. A little time, effort, and perseverance could help your Amazon store bounce back stronger than ever.
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