As you probably know, video sharing is a great way to attract an audience to your platform. However, in the age of TikTok and Instagram, Facebook is often a forgotten platform for influencers. Video content also thrives on Facebook if you know what you’re doing. Billions use the platform, and many like to scroll through curated feeds just like they would with any other platform.

If your videos on Facebook get views, you can gain an audience and get a boost in the algorithm. This post will tell you how you can do this. One tip: buy Facebook video views using the SocialsUp site for a quick boost.

Make Great Content

The first and most obvious rule is to make great content. What qualifies as “Great” can depend from person to person. Still, content that is well-shot has striking visuals, and intrigues your target audience in some way is considered great. What makes your audience laugh? Cry? What content makes them immediately like and wish to share with their friends? Finding this out can help your posts get many more views.

Use An Eye-Catching Thumbnails

Like YouTube, you can have a thumbnail image for your video, which can grab the attention of people scrolling through the platform. Your thumbnail should be easy on the eyes, with noticeable text and imagery that conveys what people will see in the video. One tip is to look at video content similar to yours and see what thumbnails they use. Don’t copy the competition outright; be sure to add your own twist to it.

Add Captions

Between 74% and 85% of Facebook videos are watched without sound. This is because videos play automatically with the sound off, and many users can’t be bothered to unmute it. Also, if a user is out in public without headphones, they may not want to play the video to disturb others. Therefore, your videos should have noticeable captions so that you can get your point across. Captions can also help with the first few seconds, being the attention grabber.

Keep The Videos Short

Long-term videos can exist on Facebook, but shorter videos perform well. For Reels, these are naturally going to be shorter. But even ordinary video posts should be under five minutes, preferably under three. That being said, there may be instances when you do want longer-form content. For example, you may upload a speech you have made. If so, consider putting timestamps in the comments so that people can skip to the most interesting parts.

Upload The Videos Directly To Facebook

Many users may post videos on YouTube, TikTok, or other video-sharing platforms and then post the link on Facebook. However, Facebook often reduces the reach of posts that link outside of Facebook, as it wants its users to stay on the platform for as long as possible.

If you must link the video, you can put the link in the comments and upload a preview directly to Facebook.

Add A Compelling Headline And Description (And CTA)

Your headline and description should also capture the attention of users and be keyword-rich. Don’t be afraid to brainstorm a few headlines and descriptions, then post the best one once you upload.

Also, your description should have a call-to-action (CTA) in it, though this CTA can be in the video as well. Telling people to react and comment can increase engagement, helping your video thrive in the algorithm. Another great method is to ask an engaging question and have users discuss it in the comments.

Post At The Right Times

You should always schedule your video to be posted at the correct times. That said, what is right can depend on your target audience. Generally, during the morning, lunch break, or evening of your typical 9-5 employee is a good strategy, but this may change depending on who your audience is. Therefore, experimenting with different times is something worth trying.

Promote It On Other Sites

If you have a Discord server, Telegram chat, or another social media profile, link people to your video. Once again, social media tends to destroy the reach of posts that link the video directly, so do so in the comments if you want to get the most reach. If needed, upload parts of the video to the site as well.

Share It In Groups

Finally, we recommend that you join Facebook Groups related to your niche. Follow the rules; if a group says no promotion, you should avoid posting your video directly. However, if you engage with other users, they’ll want to support you. Be helpful, become a guru in a specific Facebook group, and you will see results.