Using specific colors in your Instagram content can help evoke certain emotions and influence how people view your posts. This can also help you create a cohesive feed that supports your branding, primarily if your brand actively uses a specific colour. 

In this article, you’ll explore various meanings behind the colour pink, find tips for working with this hue, and discover the most common ways to edit photos for Instagram. Read on to learn how to use pink to promote your brand on social media. 

The Meaning And Symbolism Behind A Pink Colour Palette

What does the colour pink symbolise? This often depends on the pink’s intensity. For instance, lighter pink hues are often associated with calmness, tenderness, femininity, innocence, and warmth. This can be a perfect option for brands with content related to self-care, nurturing, beauty, or anything gentle and soothing.

Bright shades of pink, on the other hand, are usually associated with energy, playfulness, confidence, and excitement. They grab attention and can be efficiently used by brands, whether they make bold statements, are related to fashion, or create content that promotes high-energy events or products.

The following Depositphotos blog article states an interesting fact about the colour pink: this hue can also be beneficial for mental health. Using soft pink is a good option for brands that are focused on compassion, kindness, or causes related to well-being, e.g., mental health and self-love.

Integrating Pink Colour Into Your Social Media Branding

If pink colour psychology and common associations encourage you to emphasise this hue in your content, the simplest way to start doing so is by using Instagram. In 2023, it was the second leading platform used by brands across the globe to advertise their products or services. What’s more, being a visual platform, it offers a great way to practice working with photos, colour, and editing.

There are several ways to accentuate pink in your Instagram content. For instance, you can try:

1. Creating a pink feed that combines various shades of this colour (from pastels to deep tones). This can help you establish a signature aesthetic and give your account a certain look—for instance, soft and romantic, or vibrant and energetic, depending on which shades and tones you are using.
2. Pairing pink with complementary or neutral colours like white, grey, or gold for balance. In this case, your account will have notable pink accents and will be able to evoke specific associations. At the same time, it won’t overwhelm your audience and will also allow you to introduce other branding colours. 

3 Common Ways To Edit Photos For Instagram

Editing photos for Instagram can help make your feed more aesthetic and wholesome. At the same time, it can be difficult to find the right approach to editing that suits your needs and resources best. Here are the main ways to go about it.

Way #1: Use professional graphic editing software

If you work with image editing and social media planning from your laptop or PC, you can edit photos for Instagram using professional tools, such as Adobe Photoshop, which was the most popular software in 2023 and is still used by graphic designers, photographers, web designers, and many other professionals across the globe. You can also try Adobe Lightroom and Affinity Photo for this purpose. 

Such tools allow you to:

• Tweak brightness, contrast, highlights, and shadows to give your photo more depth;
• Adjust white balance, saturation, and temperature to make your visuals more consistent or give them a specific mood;
• Remove spots, unwanted objects, or distractions from your photos;
• Apply Instagram-friendly presets that make visuals look trendy and cohesive;
• Use tools like the radial or gradient filter in Lightroom to highlight specific areas of your image;
• Apply selective sharpening to make details like eyes, jewellery, or texture more prominent.

Way #2: Use mobile photo editors 

These are apps like VSCO, Snapseed, or Adobe Lightroom Mobile. With their help, you can edit pictures for Instagram right from your smartphone or tablet, which is a convenient option for those who mostly work from their mobile devices or like to process visuals on the go.

Such solutions allow you to:

• Apply preset filters to maintain a consistent feed;
• Use tools like Snapseed’s “Selective” option to correct specific areas (for instance, to brighten a subject while keeping the background darker);
• Make the most out of healing tools that allow you to remove small imperfections or distractions from pictures;
• Add stylish typography to your photos for quotes or captions;
• Blend two images together for a creative, artistic effect (this can be done with the help of Snapseed’s “Double Exposure” feature).

Way #3: Use Instagram’s built-in editor

If you are new to social media marketing, you can start with this simple option: use the built-in Instagram photo editor to prepare your visuals. Although the app’s editor isn’t as extensive as the previously-mentioned tools, it can still help you get a grasp of the editing process before you decide to move on to more complex solutions.

The built-in editor allows you to:

• Adjust a picture’s brightness, contrast, saturation, and sharpness;
• Apply built-in filters such as Clarendon, Ludwig, and Gingham and adjust their intensity;
• Straighten a crooked photo or crop it to improve composition, as Instagram’s cropping tool allows you to maintain the desired aspect ratio for your posts.

To Sum Up

Using pink in your Instagram feed strategically can help shape your brand’s visual identity and connect with your audience on a deeper emotional level. Learning about different ways to edit photos for Instagram and accentuate this hue will help you choose the most convenient and straightforward option, allowing you to quickly start using pink colour psychology to your advantage.