If you work in the world of marketing, you’re probably a creative person who’s full of ideas about how to make your clients and their brands stand out. After all, having a creative side is vital for producing campaigns that really hit the mark. However, it can be tricky to convince your clients that your ideas are the right ones for them. No matter how good you think your campaign is, they need to be on board as well! This is where the secrets of an amazing pitch come in. You know that your campaigns are carefully constructed to deliver the right results for the unique business that you’re working with. And, with the right pitching techniques, you can learn to persuade virtually any client that it will bring them success! But how do you do it? In this post, we’ll talk about how to pitch a marketing campaign successfully, so that you can prove your worth and show them how much success you can bring!
Preparation is key
If you fail to prepare, you can prepare to fail! As with anything, the key to a successful marketing campaign pitch is preparation. After all, you don’t want to walk into a pitching meeting not knowing what you’re talking about! Making sure that you’re fully prepared beforehand is the best way to help your pitch run smoothly every time. But what does this preparation entail?
Well, firstly, you want to make sure that you know the idea you’re pitching inside out. What does each element entail? What problems will it solve for the client? What results do you expect it to achieve? Being fully prepared will give you the confidence you need to carry out a great pitch. You know that the pitch is a great idea, but the whole purpose of a pitching meeting it to persuade your clients of that fact, too. So, consider every angle they might approach it from, what questions they may ask, any weak points of the pitch that you can combat, and the way in which you’re going to deliver the pitch. Your clients probably won’t know the ins and outs of marketing in the same way that you do. You need to take time to consider how you’re going to deliver this pitch in a way that makes sense but conveys all the important points. Yes, preparation takes time, but it can be the key difference between a pitch that doesn’t win the client over, and one that wows them with your brilliant ideas!
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Arm yourself with all the facts and stats you need
Another part of how to pitch a marketing campaign successfully is making sure that you know all the facts and stats to back up what you’re saying. It’s likely that your client is considering spending a fair bit of money with you. So, they’re going to want to know the cold hard facts of your pitch and what you expect the campaign to deliver for them. Don’t forget that the people you’re pitching to may not be as creatively-minded as you. So, while you can appreciate the creative genius behind the project, they might not respond in the same way. But, with numbers and facts to back it all up, you can all be on the same page.
Some good facts and figures to include are pricing, expected delivery dates, and projections about how you expect the marketing campaign to perform. If you’ve worked on a similar project in the past, you can even bring along the stats from that campaign to show your clients a real-life example of what they can expect to achieve with you. Attaching a number to the success will help your clients get excited and really see the value of working with you. Including numbers is also useful for your client if they need to escalate the pitch to their managers. They’ll be able to use the facts and stats you’ve included to back up why they should work with you. So, including them really does work in your favour!
Don’t be afraid to back up your pitch with examples
Chances are, the clients that you are pitching to will want to feel confident that your campaign idea will work for them before they commit to it. So, the secret on how to pitch a marketing campaign successful is to show them that it’s worked in the past! But how can you do this? Simply, don’t be afraid to use similar examples to back up what you’re saying. These could be previous examples that you’ve worked on yourself, or those that you have found during your research process. You may be worried that this will show that your idea isn’t completely unique. However, no idea truly is, and your clients will know this! You want to make sure that what you’re pitching is backed up in some way by previously successful campaigns, so that you know the process genuinely works.
As we’ve already mentioned, the chances are that your clients aren’t as creatively-minded as you as a marketing professional. So, they may struggle to visualise exactly what you’re talking to them about. Having some examples of similar work up your sleeve will help you to explain concepts that may be new to them. If they have a better understanding of what a campaign entails from other examples, they are more likely to go for it!
Show off the entire process
When you’re trying to pitch a new marketing campaign to a client, it’s important to put yourself in their shoes. Remember, they probably don’t know nearly as much about the marketing world as you do. So, it’s likely that they’ll have a few questions and want to know the ins and outs of what you’re talking about. When you’re preparing your pitch, think about what they would want to know. Then, you can tailor what you’re talking about towards these hypothetical questions. This will help you to be more prepared in advance of your pitch, and also help you visualise things from a client’s point of view.
So, how to pitch a marketing campaign in this way? Firstly, you need to make sure that you can show off the entire process to the clients. This can include how you will research beforehand, the different elements of the campaign, how you will see it to completion, and how you will measure the success. Doing so will reassure the client that you are confident and capable, and will ensure that they are not left with a half-finished project where they’ve got to pick up the pieces! To win the pitch, you need to come across as highly confident. Being able to show off the whole process to the clients will help you to achieve this.
Prepare for their comments and suggestions
When it comes to how to pitch a marketing campaign successfully, you need to be prepared for all of the questions that the clients you’re pitching to may ask. If they’re spending their hard-earned money with you, they will want to know the ins and outs of exactly what they’re spending it on. So, they’re sure to have plenty of questions to ask you before your pitch draws to a close! It can feel frustrating when you’ve delivered what you think is an excellent pitch, only for the clients to have lots of questions and comments to make about what they’ve just seen. However, it’s important to see it from their point of view. They will know their business better than anyone, so it’s natural that they will want to adapt your campaign slightly based on their experiences. To help combat this stressful situation, it’s a good idea to think about some questions they’re likely to ask before you go into the pitch and prepare some potential answers in advance.
As great as you think your idea is, there is a lot of value in listening to what the clients have to say about it. Go in with an open mind, and listen to their suggestions. Allowing them to become more involved in the process like this will make them more interested in the project as a whole. And, the more interested they are, the more likely they are to take you and your marketing campaign on. Genuinely taking on their feedback and incorporating their ideas into your campaign will make them feel far more involved. Plus, they will probably end up liking the end result even more because they can see their own ideas in action! This is a win-win situation for both you and the client that will help you come to a happy balance between a successful campaign and one that they believe is right.
How to pitch a marketing campaign successfully: conclusion
Pitching a marketing campaign, to clients both new and old, can be daunting. You never know how they are going to react or what they might think about your campaign. However, there are plenty of things you can do to ensure that everything runs as smoothly as possible. Overall, preparation is key. Once you know your pitch inside out, you will feel far more confident and this will show in what you put across! Put yourself in the client’s shoes and think from their perspective, and you’re sure to deliver a pitch that shows off what you can do to the best of your ability.
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