Leveraging Real-Time Shipment Tracking To Improve Customer Service Responses

Anticipating the arrival of a package can be extremely stressful. Customers expect answers at once when they say, “Where’s my order?” If there are no clarifying responses, then the trust these customers had in your company will start to diminish. In our current world, real-time shipment tracking is not only an added feature but an expectation of the masses.  

By allowing real-time tracking, businesses empower their customers. No one would need to be put on hold to provide simple information. Customers are able to obtain relevant information in real-time which decreases their frustrations. More than that, your support team has the same information in real time to answer questions accurately and quickly. This results in:

  • fewer complaints
  • minimised customer dissatisfaction
  • enhanced brand loyalty.

Shipping Delays — How To Deal With Them Before They Happen

Managing efficient and timely deliveries is one of the most important features of logistics. Companies that use real-time tracking technology while delivering can greatly minimise uncertainties and improve customer satisfaction. Automated shipment notifications enable companies to better manage expectations, resulting in fewer missed or late deliveries. By using https://packyapp.com  services, companies can automatically notify customers when their order is shipped or delivered. Most leading brands have mastered the art of managing shipping delays with proactive communication.

For example, Amazon alerts customers when a delivery is delayed. Plus, it offers new delivery timeframes and solutions such as expedited shipping options. 

FedEx takes this even a step further. It provides status updates, tracking maps, and even thorough descriptions of why a shipment is delayed. These efforts minimise the impact of shipping disruptions. They grant customers peace of mind which would otherwise lead to negative reviews.

After all, when customers feel that better control over their concerns exists and issues are resolved proactively, they are a lot more likely to engage and give business.

Leveraging Real-Time Shipment Tracking to Improve Customer Service Responses

The Business Benefits Of Real Time Delivery

Let’s see what this approach makes for your business in the long run.

Fewer Refunds and Better Customer Satisfaction Tracking

Smarter shipment tracking gives businesses a competitive edge. With the right shipment information accessible, members of your team can deal with problems such as delays, lost packages, etc., before the customers even realise there is a problem. This enables more successful intervention, which leads to even more satisfied customers as a result. In addition, these customers are still less likely to request refunds or escalate complaints further than they absolutely have to. All of this saves the firm money while keeping loyal customers happy.

Saved Time and Reduced Expenses

Enhanced operational efficiency is one of the advantages of smarter shipment tracking. Now, with live tracking data, a customer service representative can check an inquiry with faster and more precise information. Assistants are now able to assist clients rather than waste their time trying to resolve a certain delivery problem. This translates into less money spent on delivering associated services. As well, more money is saved in operational budgets through better overall resource allocation.

Growing Your Brand Reputation

The impact of smarter shipment tracking goes beyond logistics. It builds stronger customer relationships. During the delivery window, customers feel more supported and informed. In turn, this helps them to trust your business. Active communication regarding the real time delivery management and proactive updates goes a long way in reassuring the customer and improving their experience. 

With such trust, the chances of repeat business, which is fundamental to the success of any business over time, becomes a reality. Moreover, word of mouth is perfect for brand reputation. Of course, positive customer experience has the potential to bring in many new customers. Transparent and reliable shipment tracking helps in building a positive image of the business in the market while simultaneously building customer loyalty. 

Integrating Tracking Data With Customer Service Platforms

Integrating shipment tracking data into the business CRM system alongside help desks offers a new level of functionality. This is achieved by allowing the support agents to have access to the delivery updates in real time. Tracking numbers as well as third-party sites become obsolete. Relatively simple customer inquiries can be answered in a flash which enhances tracking customer satisfaction.

Businesses that track customer service and support, increase the level of service. Customers receive increased value from the service they get because support staff spend less time dealing with simple requests. As a result, agents can shift their focus to more sophisticated problems and improve overall productivity. Reduced workload and enhanced service level is beneficial to any organisation.

CRM Systems and AI-Powered Chatbots Improve Response Time

CRM Systems And AI-Powered Chatbots Improve Response Time

AI tools improve the process of shipment tracking management even more. With the help of AI powered chatbots, customers can immediately be updated regarding the waybill status, estimated time of arrival, or a possible delay. Rather than speaking to a real person, customers are attended in real time by chatbots. This avoids frustrations and reduces the number of trivial calls received by support teams.

Smart automation integrated into CRM systems can identify possible delivery problems. Besides, it can alert clients before they need to reach out. Some platforms enable companies to proactively update customers when a known delay is set to happen. These tools can:

  • enable better customer experience
  • foster trust
  •  smoothen communication. 

Final Thoughts On Technology Tracking

Tracking shipments smartly enhances efficiency and ensures the operation is customer-centric. This leads to customer satisfaction, reduced operational costs, and improved trust.

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About the Author: Jonathan Bird

Jon built Delivered Social to be a ‘true’ marketing agency for businesses that think they can’t afford one. A dedicated marketer, international speaker and proven business owner, Jon’s a fountain of knowledge – after he’s had a cup of coffee that is. When not working you'll often find him walking Dembe, his French Bulldog.

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