Are you considering PPC advertising as a way to grow your business? If so, you probably have a lot of questions. What is PPC advertising, and how does it work? How do I create a campaign that will be successful? Who should manage my PPC account? In this blog post, we will answer these questions and more! We’ll provide an overview of PPC advertising and explain how our pay-per-click consultants can help you create and manage a successful campaign. So read on to learn more about pay-per-click advertising and how we can help you grow your business!
What is PPC advertising?
PPC advertising, or pay-per-click advertising, is a form of online marketing in which businesses can display ads on search engines and other websites. When someone clicks on one of these ads, the business pays a small fee to the search engine or website. PPC advertising is an effective way to reach potential customers who are actively searching for products or services like yours.
What are my options when it comes to PPC Advertising Management?
When it comes to managing your PPC campaign, business owners have a few options. The first option is to manage it yourself. This does give you the most control, but it eats up time that could be used for more important tasks. This also relies on you having a great understanding of how PPC campaigns work and how best to manage them, so this method is not for everyone.
You could also use a freelancer or an agency to manage your pay-per-click campaign to utilise other people’s expertise and maximise your results. A dedicated freelancer or agency has worked to perfect their abilities and can work on your campaign for longer than you may be able to, creating a campaign that is more likely to bring customers to your website. These experts do come with a cost but it is great for a business short on time and expertise.
One of the reasons campaigns often fail comes down to the PPC Advertising Management that has been put in place. Business owners are often enticed in with free offers to start a PPC campaign but often don’t have the technical expertise to make it work which leads to general disheartenment when it comes to running future PPC campaigns. This is actually one of the most asked questions for agencies because business owners who have tried it themselves and failed with a limited budget are often hesitant to give paid another go.
Oddly we don’t blame them. If you asked our web team to fit a kitchen you’d probably get a crooked door or leaky sink. It takes training and skills to develop a great campaign.
How does PPC advertising work?
PPC advertising works by targeting keywords that your potential customers are searching for. When someone searches for these keywords, your ad will appear in the search results. You only pay when someone clicks on your ad, hence the name pay-per-click advertising. Depending on your industry depends on the cost of the campaign. Naturally, some are more competitive than others.
How do I create a successful PPC campaign?
There are a few key elements to creating a successful pay-per-click campaign:
– Identifying the right keywords: You need to identify keywords that are relevant to your business and that potential customers are actually searching for.
– Creating compelling ads: Your ads need to be well-written and relevant to the keywords you’re targeting.
– Bidding on the right keywords: You need to bid on keywords that are not too expensive and that will result in a good return on investment.
– Optimizing your campaign: Once your campaign is up and running, you need to monitor it closely and make changes as needed to ensure that it is successful.
Ideally, you should have a PPC specialist or pay-per-click consultant managing your account. This is because PPC advertising is complex and ever-changing, and it takes a lot of time and effort to manage a successful campaign.
The reason you are most likely considering a PPC campaign is to grow your business. If you are constantly managing the campaign you won’t be managing the new orders and overall customer experience. PPC is the start of business growth and usually, business owners want to feel safe in the hands of a well-respected agency. We’d always advise checking their Google reviews to see how their clients really view them.
Why is PPC advertising important to small businesses?
PPC advertising is important because it allows businesses to reach potential customers who are actively searching for products or services like theirs. It is an effective way to grow your business and can be a great complement to other marketing efforts.
What are the different types of PPC advertising?
There are a few different types of pay-per-click advertising, including search engine marketing (SEM), display advertising, and social media advertising.
SEM is the most common type of pay-per-click advertising and involves placing ads on search engines like Google and Bing. Display advertising involves placing ads on websites, and social media advertising involves placing ads on social media platforms like Facebook and Twitter.
Let’s Look at these individually.
Search Engine PPC Management
As we stated earlier, search engine PPC management is the most common type. It’s also one of the easiest pay-per-click types to get started with because you’re only paying for clicks when people see your ad and click it.
The two main types of SEM are Google Ads and Bing Ads. Google Ads is the most popular form of SEM, and Bing Ads is a close second. Both platforms allow you to place ads on their respective search engines.
Display PPC Management
Display PPC management involves placing ads on websites. These ads can take many different forms, including banner ads, text ads, video ads, and more. One of the benefits of display advertising is that you can target specific websites that your target audience is likely to visit.
The two main platforms for display advertising are Google Display Network and Microsoft Advertising. Both platforms allow you to place ads on websites that are part of their network.
Social Media PPC Management
Social media PPC management involves placing ads on social media platforms. These platforms include Facebook, Twitter, LinkedIn, and more. One of the benefits of social media advertising is that you can target specific demographics and interests.
The three main platforms for social media advertising are Facebook Ads, Twitter Ads, and LinkedIn Ads. All three platforms allow you to place ads on their respective social media platform.
Pay-per-click ad management can be a complex and ever-changing field, but it’s important to keep up with the latest trends and best practices. By doing so, you’ll be able to ensure that your campaigns are successful and generate a good return on investment.
What does a PPC agency or specialist typically do?
The key to effective PPC management is not one thing, but many interconnected subjects. Keyword analysis looks at what keywords people are searching for and targeting them with ads based on those searches; channel strategy decides which channels will provide the most benefit (Google AdWords vs Bing Ads).
Monitoring the search term reports closely will allow you to learn which keywords/queries are most often used. This information can be used as a guide for determining how much money is being spent and what types of ads should go out in order to maximize ROI from advertising spend, while still considering other factors like cost per acquisition (CPA).
Competitive analysis is an important part of ensuring that you’re staying ahead in the game. Some tactics and strategies used by competitors could give them a competitive edge, so monitoring what other companies do can help your company stay one step above!
For example: deciding whether or not to compete directly with another business over certain queries (i.e. bidding) might be something worth considering when looking at ways how best optimize ad spend while also making sure ads are seen only by people most likely going result-oriented consumers who will convert into revenue for us
Delivered Social has an extensive track record of driving profitable conversions with their Google Ads and Bing campaign designs. We are committed to providing high-quality service that exceeds client expectations while staying up-to-date on the latest advertising trends in order to deliver exceptional results every time!
Remember, PPC advertising management is generally seen as an evolving art but it’s not a dark art. With the right skills, any business can see a positive result. Constant monitoring is key and open dialogue between the business and the managing company really helps. Remember just because you think it’s a great keyword does not mean it’s the keyword everyone clicks on (hopefully however this will have been sorted out during your keyword research phase).
If you have any questions about PPC advertising management or need help managing your paid campaigns, feel free to contact us. We’re always happy to help, answer questions and even show you case studies of clients that have benefited from paid management.
Share this Post
Book into a FREE social media clinic
Want to get more engagement, leads & sales? Book with one of the team below for your FREE 90 minute social clinic. Available at our Guildford and Portsmouth offices or Online.