You’ve built a great website (well I hope you did..), but when you search for your business online, it’s nowhere to be found. Sound familiar? Don’t worry, we hear it all the time at Delivered Social, You’re not the first business to ask us what they can do to get your website higher on Google search, and without the right SEO strategies, they risk missing out on potential customers who are searching for their services.

Google’s ranking algorithm prioritises relevance, authority, and user experience when determining which websites appear at the top of search results. If your website lacks SEO-optimised content, fast loading speeds, or a strong online presence, it will struggle to compete against other businesses in your industry.

The good news? There are proven ways to improve website rankings and increase visibility. From on-page SEO and content marketing to technical factors like website speed and backlinks, making small but strategic changes can make a massive difference.

This guide will break down how to get your website higher on Google search by covering:

• The biggest factors that impact search rankings
• How SEO-friendly website hosting improves performance
• The importance of regular content updates and SEO-optimised blog content
• How Delivered Social’s Salted Caramel Hosting Package can help boost your website’s visibility

By following these steps, you will increase website traffic, improve rankings, and make your business more discoverable online.

The Biggest Factors That Affect Website Rankings

If you want to get your website higher on Google search, you need to understand how the search engine ranks websites. Google’s algorithm is complex, but there are a few key areas that determine whether your website appears on page one or gets buried in search results.

On-Page SEO vs Off-Page SEO

On-page SEO refers to everything you can optimise directly on your website, including keywords, content, meta descriptions, and internal linking. Off-page SEO, on the other hand, focuses on external factors like backlinks, social signals, and domain authority.

Both are essential for improving website rankings, as Google assesses content quality, site performance, and online reputation when ranking pages.

Website Speed and Performance

A slow-loading website hurts rankings because Google prioritises fast, mobile-friendly websites that provide a good user experience. If your site is sluggish, visitors are more likely to leave, increasing your bounce rate, which can negatively impact rankings.

Using SEO-friendly website hosting, like the Salted Caramel Hosting Package from Delivered Social, ensures fast load times, security, and ongoing website updates – all of which contribute to better rankings.

Content Freshness and Relevance

Google rewards websites that regularly publish SEO-optimised blog content because it signals that the site is active and providing valuable information. If your website has not been updated in months, search engines may consider it less relevant than competitors.

By focusing on both on-page and off-page SEO, improving website performance, and keeping content fresh, you will be well on your way to increasing your website’s visibility on Google.

How to Improve Website Rankings with On-Page SEO

On-page SEO is one of the most effective ways to get your website higher on Google search. By optimising the content and technical aspects of your website, you can improve visibility and attract more visitors.

1. Keyword Optimisation

Using the right keywords is essential for website optimisation for search engines. Identify relevant search terms your audience is using and place them naturally in:

• Page titles and headings
• Meta descriptions
• Image alt text
• First 100 words of your content

Be careful not to overuse keywords, as Google penalises websites for keyword stuffing.

2. Mobile-Friendliness

More than half of web traffic comes from mobile devices, and Google ranks mobile-friendly websites higher. Ensure your website:

• Loads quickly on all devices
• Has responsive design elements
• Uses readable font sizes

3. Website Speed and Performance

A slow website can hurt your rankings. Google prioritises fast-loading pages that improve user experience. Ways to boost speed include:

• Compressing images to reduce file size
• Using SEO-friendly website hosting, like Delivered Social’s Salted Caramel Hosting Package, which includes regular updates and performance monitoring
• Minimising unnecessary plugins and code

4. Internal Linking

Linking to relevant pages on your website helps users navigate easily and improves site structure for search engines. It also helps Google understand the importance of each page on your site.

5. High-Quality Content

Google values websites that provide useful, well-written content. Posting regular SEO-optimised blog content keeps your website active and ranks it higher over time.

By implementing these on-page SEO strategies, your website will become more search-friendly, load faster, and attract more visitors.

The Power of Off-Page SEO: Backlinks & Authority

While on-page SEO improves the structure and content of your website, off-page SEO focuses on increasing your site’s credibility and authority across the web. If you want to get your website higher on Google search, building strong backlinks and a solid online reputation is essential.

What is Off-Page SEO?

Off-page SEO refers to actions taken outside your website to boost its search ranking, including backlinks, brand mentions, and social media engagement. Google sees these signals as an indication that your site is trustworthy and valuable.

Why Backlinks Matter for SEO

Backlinks are links from other websites that point to yours. Google considers backlinks as a vote of confidence. If reputable sites are linking to your content, it signals that your website is authoritative.

To build high-quality backlinks, you can:

• Guest post on industry blogs with a link back to your website
• Get listed on business directories and local listings
• Create shareable content that naturally attracts links
• Collaborate with partners, influencers, or bloggers

The Role of Social Media in Off-Page SEO

Social media activity may not directly impact Google rankings, but it helps drive traffic to your website and builds your brand’s credibility. Sharing SEO-optimised blog content on platforms like LinkedIn, Facebook, and Twitter can increase your visibility.

By focusing on off-page SEO strategies, businesses can improve website rankings, increase brand recognition, and drive more organic traffic to their site.

SEO-Optimised Blog Content: Why Fresh Content Helps You Rank

If you want to get your website higher on Google search, regularly publishing SEO-optimised blog content is one of the most effective strategies. Google prioritises websites that are active and continuously updated with valuable information. A well-maintained blog helps increase visibility, drive traffic, and position your brand as an industry authority.

Why Google Favours Fresh Content

Google’s algorithm rewards websites that consistently provide new, relevant content. Regular updates signal that your site is current, reliable, and engaging, which can lead to higher search rankings. Blog posts that target frequently searched keywords help attract new visitors and keep your site competitive.

How Blogging Boosts SEO

Publishing high-quality blog content improves search rankings by:

• Targeting relevant keywords naturally within informative articles
• Providing more opportunities for internal linking, improving website structure
• Generating backlinks when other websites reference your content
• Keeping visitors engaged longer, reducing bounce rates

Delivered Social’s SEO Blogging Service

One of the easiest ways to keep your website updated is by using a professional SEO blogging service. Delivered Social’s Salted Caramel Hosting Package includes one fully SEO-optimised blog post per month, ensuring your site stays fresh and competitive.

Make Blogging a Core Part of Your SEO Strategy

Regular blogging helps websites rank higher and attract more visitors. Combining fresh content with strong on-page and off-page SEO strategies will maximise your website’s potential.

Why Website Hosting Matters for SEO

Website hosting is often overlooked when it comes to SEO, but it plays a critical role in how well your site ranks on Google. If your website is slow, frequently down, or lacks security, it can negatively impact your search rankings and user experience. Choosing SEO-friendly website hosting ensures that your site runs efficiently, loads quickly, and remains secure.

How Hosting Affects SEO

Google prioritises websites that provide a fast and smooth user experience. Hosting directly impacts:

• Site Speed – Slow-loading websites frustrate visitors and increase bounce rates, which can hurt rankings.
• Uptime & Reliability – Frequent downtime can signal to Google that your site is unreliable, pushing it lower in search results.
• Security & HTTPS – Google ranks secure websites higher. SSL certificates and strong security protocols protect user data and improve rankings.

Why Cheap Hosting Can Harm Your Website

Many businesses choose low-cost hosting providers, but cheap hosting often means shared servers, slow performance, and poor customer support. These issues can cause long load times, security vulnerabilities, and ranking drops.

Supercharge Your SEO with Delivered Social’s Hosting Package

Delivered Social’s Salted Caramel Hosting Package includes:

✔ Fast, secure, and reliable hosting
✔ Monthly website updates and maintenance
✔ Two hours of web team support each month
✔ One fully SEO-optimised blog post per month

A high-performing website needs more than just great content. Choosing the right hosting package ensures speed, security, and ongoing support, giving your website the best chance of ranking higher on Google.

FAQs: Common Questions On How To Get Your Website Higher on Google Search

How long does it take to improve website rankings?

SEO is a long-term strategy. Some changes, like improving site speed and fixing technical SEO issues, can have an impact within weeks. However, significant ranking improvements usually take three to six months, depending on competition and the quality of your content.

What is the best SEO strategy for small businesses?

The best approach combines on-page SEO, off-page SEO, and fresh content creation. Optimising keywords, improving page speed, securing backlinks, and publishing SEO-optimised blog content regularly will help small businesses rank higher.

How can I increase website traffic with SEO without paid ads?

Focus on high-quality content, keyword optimisation, and a fast, mobile-friendly website. Social media promotion, backlinks, and engaging with online communities also help drive organic traffic without relying on paid ads.

Does website hosting really affect Google rankings?

Yes. A slow, unreliable website can negatively impact search rankings. SEO-friendly website hosting ensures fast load speeds, high uptime, and security, all of which improve your Google ranking.

How do I get my website listed on Google faster?

Submitting your site to Google Search Console, creating a sitemap, and regularly updating your site with fresh content can speed up indexing.

Investing in professional SEO services and choosing the right hosting can make a significant difference in your rankings and website traffic.