Surrey Park Clinic
The Surrey Park Clinic is a personalised healthcare clinic for all Gynaecological conditions, including Fertility, Menopause, Hormone Management, and Pregnancy care. Established in 2005, the clinic has worked with over 24,000 patients. In early 2022, the Surrey Park Clinic came to us with the mission to relaunch its social media presence.
The aim was to create a social media content strategy that strives to raise awareness of their new mission: a healthcare brand that cares! We were also tasked with running the clinic’s paid media strategy. The goal here was to help them launch new services, raise awareness of current services and ultimately drive more bookings!
Well, we started all the content from scratch. It was important that the tone of voice and the actual visuals aligned with the overall messaging. To get started, to ensure the process was collaborative and in order for The Surrey Park Clinic team to have buy in with the new approach, we hosted several workshops with Clinic Director, Katie Biddiss, to make sure we aligned on the new direction of travel and essentially redesign all the content – agreeing on key goals, key messaging, and establishing our content themes.
For paid, we thoroughly assessed digital marketing activity to date and implemented optimisations to reach better and engage the target audience. This included creating different strategies and content for varying audiences and services across Facebook, Instagram, and Google Ads. We created a buzz around the relaunch with a teaser announcement (importantly, making sure that our existing community came along on the journey with us) before officially rolling out the new content.
Katie Biddis, Surrey Park Clinic Director, said:
“A really great, insightful and thought-provoking Social Clinic with Jonathan. If you’re needing a kick up the bum or simply some inspiration, I couldn’t recommend them more.”
