Online casinos have been enjoying a golden era over the last decade. A key recent driver of the ongoing popularity was the recent pandemic. When governments imposed lockdowns and movement restrictions on the general population, adults found that they had excessive amounts of free time (especially if they were furloughed from work) and needed to find entertainment at home. Online casinos provide an ideal form of on-demand entertainment in this respect. Their 24/7 operation and ease of access meant that new players gravitated towards them to enjoy thrills and entertainment during this period. 

Today, online casinos remain incredibly popular with adults from all over the world, and to enjoy continued growth, many online casinos are using social media platforms to promote and advertise their sites. In this article, some key social media tactics that are commonly used by online casinos will be explored.

Short-form adverts with embedded links

Short-form social media promotions are becoming increasingly popular with online casinos. As the name indicates, this form of advertising can be a quick (often 10 seconds or less) promotional video that captivates the viewer and is designed to generate interest in the site or the brand. A key way to turn interest into paying customers is by using embedded links at the end of the promotional material. Typically, this will be a link to the casino’s website, often to the specific game or information that is being promoted. This allows interested adults to simply click on the link and be instantly transported to the page in question. Popular social media platforms for this form of social media promotion include Snapchat and TikTok. 

The Power Of Welcome Bonuses In Social Media Advertising

When online casinos advertise on social media, they need to stand out from their competitors. It is estimated that there are now over 3,000 dedicated online casinos worldwide, and more appear each year. This creates intense competition between sites, and they need to differentiate their offering by promoting online. A key way to achieve this is by advertising the site’s welcome bonuses on social media platforms. For example, if you navigate to jackpotcitycasino.com, one of the first things you will see on the site is the welcome bonus that is offered to new players. At this site, there is a $1,600 deposit bonus (where the casino will add its funds when you make initial deposits) and ten free chances to win a $1,000,000 prize each day. Such attractive welcome bonuses are designed to grab the attention of new players or draw existing players away from their current casinos. When incorporated as a key message into social media advertising, they can become a powerful tool for attracting new players.

Consider Instagram

One of the key social media platforms that is used by online casinos is Instagram. This is suitable for both short-form advertising and longer promotional activities. The platform has over 2 million active monthly users, and the site uses analytics to customise the feed that is given to its user base. Casino companies can use this site to effectively reach target markets within the site (i.e., 18+ and based in a country where online casinos can be accessed legally). Targeted campaigns can be extremely effective on this platform due to the vast user base and the ability to link back to your site via online promotions.