Soft2Bet achieved remarkable financial growth through its strategic market expansion resulting in a doubling of EBITDA yield from the previous year. Success factors at the company stem from product innovation together with gamification strategies.
Soft2Bet continues to garner recognition for both marketing accomplishments and its leadership position and innovative character in the iGaming domain. The leading B2B iGaming solutions provider Soft2Bet continues to dominate the market through its Soft2Bet Investigation Report 2024. The present-year report showcases Soft2Bet’s fast market growth alongside rising financial figures which showcase their position in regulated iGaming territories worldwide.
Market Growth & Global Expansion
The company reached multiple key licensing accomplishments during this year which include:
- Soft2Bet obtained B2C licensing in Ontario along with Mexico to offer services directly to customers.
- Sweden – Strengthened its presence in Scandinavia with three new B2C licenses.
- The operators obtained B2B licenses to partner with local gaming operators both in Greece and Romania.
- The company continues its pursuit of market entry into New Jersey as a part of its expansion plan for North America.
- Spain obtained its basic gaming permit from DGOJ which provided authorization to operate casino services.
Soft2Bet gaming platforms benefit from these strategic brand movements to position itself better in the market and uncover new marketing prospects.
Financial Growth & Product Innovation
Soft2Bet achieved its major breakthrough through MEGA which uses artificial intelligence to increase user engagement. Since implementing MEGA, Soft2Bet has reported:
- +65% Net Gaming Revenue (NGR)
- +45% Average Revenue Per User (ARPU)
- +50% Growth in deposit volumes
The marketing strategy follows today’s digital industry by implementing personified engagement methods which enhance conversion rates.
Industry Recognition & Social Responsibility
Soft2Bet demonstrates its influence within the industry through receiving 38 industry award nominations in 2024 which resulted in winning 10 prestigious awards while also securing the SBC Awards in Lisbon.
At the same time as business growth Soft2Bet engaged in nine CSR initiatives where it provided financial backing to various NGOs and social causes for €1 million. Soft2Bet’s dedication to corporate social responsibility builds up the company’s brand image which leads to increased trust from players and stakeholders.
Soft2Bet Invest: Driving Innovation in iGaming
Soft2Bet’s marketing strategies include both business expansion and proactive support for advancing the iGaming industry. Soft2Bet unveiled Soft2Bet Invest as an Innovation Fund in June 2024 which dedicated €50 million to fund startups concentrating on AI and gaming software and UX analytics development.
Soft2Bet received the “Outstanding Contribution to the Gaming Industry 2024” award at SiGMA East Europe which validated their dedication to supporting innovation as they expand their brand reputation.
The Future of iGaming Marketing
Soft2Bet’s 2024 growth strategy demonstrates that success in iGaming operates beyond business expansion through strategic investments in innovation and marketing tactics and interactive customer-related initiatives. The company maintains its position as an innovative leader in iGaming by dedicating efforts to gamification and AI-driven solutions together with global business growth while it advances user experience quality and keeps improving retention and digital marketing performance.
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About the Author: Jonathan Bird
