Posting daily on LinkedIn but still not seeing any real leads? You’re not the only one. Plenty of professionals and business owners pour hours into updates, only to be met with a couple of likes, maybe one comment, and then silence.

Here’s the truth: LinkedIn isn’t the problem. It’s actually one of the most powerful platforms for generating leads if you know how to use it properly. Most people are either trying too hard to sell or not doing quite enough to be seen. The good news is that you don’t have to fall into either camp.

This guide will walk you through how to get leads from LinkedIn in a way that feels genuine and actually works. No spammy messages. No posting and praying. Just smart, practical steps you can follow.

And if you’d like some hands-on support, we run free Social Media Clinics at Delivered Social. You can drop in at our office or book a virtual session. It’s a no-pressure way to ask questions, get clarity, and leave with ideas that will actually move the needle for your business. We also offer marketing packages, web design, and monthly support to keep everything running smoothly while you focus on what you do best.

Why LinkedIn Is Still The Best Place For B2B Leads

It’s easy to assume LinkedIn is just a digital CV site, but that couldn’t be further from the truth. In 2025, LinkedIn remains one of the strongest platforms for finding genuine business leads – especially in the B2B space so we know it is possible to get leads from LinkedIn.

Decision-makers are active on LinkedIn. They’re scrolling, searching, reading posts, and looking for people they trust to solve problems. It’s not like other platforms where your posts can vanish into a sea of memes and distractions. LinkedIn is designed for conversations that turn into connections, and connections that become clients.

The reason people get stuck is not because LinkedIn doesn’t work, but because they’re treating it like a billboard instead of a networking tool. When you focus on building relationships and showing up with value, getting leads from LinkedIn becomes a lot more natural.

At Delivered Social, we often help businesses spot quick wins with their LinkedIn strategy. From profile fixes to smarter posting habits, we’ll cover all of that in the sections to come.

Set Up A Profile That Attracts Just Leads

Your LinkedIn profile is often the first thing people see, and it can be the difference between being taken seriously or being scrolled past. If your goal is to get leads from LinkedIn, your profile needs to be more than a digital CV.

Start with a headline that says what you do and who you help. Something clear and friendly works far better than job titles alone. For your summary, write as if you’re speaking directly to a potential client. Show them how you solve problems, not just what roles you’ve had.

Include proof of your work with featured links, case studies, and recommendations. Your profile should build trust quickly, so don’t shy away from sharing results and wins. Even a simple before-and-after can catch someone’s attention.

Delivered Social often helps clients rework their profiles as part of our social strategy sessions. The goal is simple: make sure your profile speaks to the people you actually want to work with.

Use Smart Search Filters And Saved Leads

If you want to get leads from LinkedIn without wasting time, you’ve got to use its built-in search tools properly. The platform gives you powerful filters to narrow down exactly who you’re looking for – from industry and location to job title and seniority level.

Start by using the basic search bar, then apply filters to build a list of potential leads who actually match your ideal client profile. You can then save these leads, follow them, and engage with their content before ever sending a message. This approach warms up the connection, making it far more likely they’ll respond.

LinkedIn Sales Navigator takes this to another level, but even the free tools offer more than enough to start seeing results. Don’t just connect randomly. Be specific and intentional.

At Delivered Social, we help businesses develop these kinds of practical LinkedIn strategies every day. It’s all about turning your network into a real source of leads for you and your business.

Build Trust Before You Pitch

If your first message to a new connection on LinkedIn is a sales pitch, chances are it’s being ignored. People don’t like being sold to, especially by someone they’ve never spoken to before.

Before you try to sell anything, start by building trust. Follow the person, engage with their posts, leave a meaningful comment, or share something useful. It’s a simple way to warm up the relationship without being pushy.

Once you’ve had a few touchpoints, a friendly message feels more natural. You can even use LinkedIn voice notes or short personalised videos to stand out. Keep it human and focused on how you can help, not what you want.

We teach this approach in our free Social Media Clinics. We show businesses how to build connections that turn into conversations, and those conversations often lead to real opportunities.

Turn Your Content Into A Magnet For Leads

If you want people to come to you, rather than you always chasing them, your content has to do some heavy lifting. LinkedIn gives you a great platform to show your knowledge, share stories, and help your audience without asking for anything in return.

Focus on posts that spark conversation. Share tips, behind-the-scenes moments, personal wins, or even lessons from when things didn’t go to plan. It doesn’t have to be polished, just real. The more people see your face and your name, the more likely they are to remember you when they need what you offer.

A mix of text posts, short videos, carousels, and polls keeps things interesting. Aim to post consistently rather than perfectly. You’re building familiarity, not going viral.

At Delivered Social, we help businesses build this kind of content plan every day. Our social media marketing packages include ideas, support, and creative help to make sure your posts actually do something useful – like generate leads.

Use LinkedIn Groups And Events To Network

If you’re relying only on your feed and direct outreach, you’re missing a big part of what makes LinkedIn valuable. Groups and events are where deeper conversations and more personal connections happen. They are ideal for building trust with people in your industry or target market.

Look for active groups related to your niche or location, then join in the discussion. Don’t just drop links to your website. Share thoughts, ask questions, and help others where you can. You’ll be remembered for the right reasons.

You can also attend or host LinkedIn Events. These offer a great chance to meet people in a more structured setting and show your expertise. Virtual or in person, they open doors to warm leads and lasting connections.

As a digital marketing agency, we often encourage clients to look beyond their profile and start joining in. When you show up consistently in the right places, the leads start to come to you.

Automate Without Sounding Like A Robot

It is tempting to speed things up with automation tools, especially when you are trying to grow your LinkedIn outreach. But getting leads from LinkedIn still relies on human connection, and that is something automation can easily mess up.

There are tools that can help you manage connections, follow-ups, and message sequences, but they should be used carefully. A generic message that feels like a copy and paste job will often be ignored. Instead, focus on writing short, personal introductions that feel like they were written by you and not by a bot!

Balancing automation with authenticity takes a bit of practice. If it feels tricky, this is the kind of thing we chat about in our Social Media Clinics. You can pop in, ask questions, and leave with a clear, human approach to LinkedIn outreach that still saves you time.

Keep Track, Learn, And Improve

Just like anything in marketing, LinkedIn works best when you measure and adjust. If you are putting time into posts, messages, or profile tweaks, you need to know what is getting attention and what is not.

LinkedIn provides basic stats for your posts, views on your profile, and engagement levels. Make time to check in on these each week. Are people clicking through to your website? Are your connection requests being accepted? Are your messages getting replies? That is all valuable feedback.

If you are using LinkedIn as part of a wider strategy, tools like Shield or even a simple spreadsheet can help you track what works best over time. Look for patterns and repeat what gets a response.

We often cover this in our Social Clinics too, especially for business owners who want to improve but feel unsure where to begin. Sometimes a quick review together can highlight changes that make a big difference.

Quick-Fire FAQs: Get Leads From LinkedIn

How many leads can I realistically get from LinkedIn?

This depends on your industry, effort, and consistency. Some users generate a few quality leads each month, while others build full pipelines. It is about quality over quantity.

Do I need LinkedIn Premium to get leads?

Not necessarily. While tools like InMail and advanced search filters help, many people successfully generate leads using the free version with a good strategy.

How often should I post to attract leads?

Aim for at least two to three times a week. Focus on value-based content that invites discussion or offers insight, not just updates about your business.

What kind of content works best for lead generation?

Personal insights, tips, behind-the-scenes posts, and relatable stories tend to get more engagement. Posts that show your personality and expertise are the sweet spot.

Is it worth outsourcing LinkedIn lead generation?

It can be, if you choose someone who understands your voice and audience. That is something we often discuss in our Social Media Clinics.

How do I avoid sounding salesy?

Focus on helping, not selling. Start conversations, offer advice, and build trust before making an offer.

Should I message people immediately after connecting?

It is better to engage with their content first or wait a day or two. A message that shows genuine interest will always land better.

Can I use automation tools safely on LinkedIn?

Yes, but with care. Avoid mass messaging. Use tools to organise leads, but keep messages personal and relevant.

What is the biggest mistake people make on LinkedIn?

Being inconsistent or only posting when they want something. Show up regularly, even when you are not selling.

Where can I get help with LinkedIn marketing?

Delivered Social runs free Social Media Clinics and offers ongoing support for businesses looking to turn LinkedIn into a reliable lead source.