Video content continues to dominate online engagement. From social media marketing to product showcases, videos are now essential for brand visibility and audience connection. However, producing high-quality videos can be time-consuming and costly—unless you’re using AI video generators.

In 2025, AI-powered tools are revolutionizing video creation, enabling businesses and creators to generate stunning visuals, voiceovers, animations, and even avatars in minutes. Whether you’re a marketer, e-commerce seller, or social media influencer, these top AI video generators are must-try tools to level up your content strategy.

Below are the Top 5 AI video generators you should consider using in 2025:

1. Tagshop – Best for AI-Powered UGC Videos for Ads

Why Try It?
Tagshop is an AI-driven platform that helps brands produce user-generated content (UGC)-style videos using highly realistic AI-generated creators. This means you can quickly and easily launch UGC campaigns, generating high-quality, human-like AI UGC in minutes and at scale. Tagshop blends AI with consumer behavior insights to produce high-converting product videos for social media and paid ads.

Key Features:

  • AI UGC Video Creation: Generates videos that replicate real customer testimonials and product usage.

  • Product URL-to-Video Conversion: Easily turn your product pages or catalog listings into engaging short videos.

  • Platform Integration: Works well with Instagram, TikTok, and Facebook for seamless publishing.

  • AI Script Generator: Tagshop’s AI video script generator creates content for diverse needs like product demos, social media, ads, and how-to guides.

Best For: DTC brands, eCommerce businesses, and ad agencies who want to scale UGC-style videos without the hassle of sourcing real users.

 

2. Freepik AI Video Generator – Best for Versatile, Prompt-Based Video Creation

Why Try It?

Freepik’s AI Video Generator lets you create short, visually rich videos directly from text prompts or static images — no editing skills required. Designed for creators who need fast turnaround without sacrificing visual quality, it supports a variety of AI models tailored to different styles and use cases, including marketing content, explainers, and social posts.

Key Features:

  • Text & Image to Video: Easily turn a product idea, script, or AI-generated image into short-form video content.

  • Model Variety: Choose from seven advanced AI models (like Google Veo, MiniMax, and Runway), each with unique strengths,  whether you want realism, stylization, or fluid motion.

  • Visual & Audio Layering: Add synced voiceovers, music, or sound effects using Freepik’s asset library to enrich the final video.

  • Fast Turnaround: Most videos render in under a minute, making it ideal for fast-paced content production.

Best For: Marketers, social media teams, educators, and freelancers who want to quickly generate eye-catching videos from minimal input especially for Instagram, TikTok, and YouTube Shorts.

 

2. Pictory – Turn Text into High-Quality Videos

Why Try It?
Pictory is perfect for marketers, educators, and bloggers who want to turn written content into professional-looking videos with minimal effort. Its natural language processing (NLP) model analyzes text and automatically matches visuals, background music, and voiceovers to fit the tone.

Key Features:

  • Script-to-Video: Paste your blog, script, or article, and Pictory will turn it into a ready-to-share video.

  • Auto Captions: Automatically adds captions and highlights key phrases.

  • Custom Branding: Add logos, intros, outros, and brand colors for consistency.

  • Voiceovers: Choose from AI-generated voices or upload your own.

Best For: Content marketers, YouTubers, and corporate trainers.

3. Synthesia – Create Videos with AI Avatars

Why Try It?
Synthesia is a powerful tool that replaces the need for real actors or video shoots. It uses AI avatars that look and speak like real humans, perfect for tutorials, explainer videos, internal communications, or localization.

Key Features:

  • AI Avatars: Choose from over 100 avatars or create a custom one for your brand.

  • Multi-language Support: Supports 120+ languages and accents for global audiences.

  • No Studio Needed: Just type in a script, select your avatar, and export.

  • Template Library: Includes pre-made layouts for training, sales, HR, and marketing videos.

Best For: Enterprises, educators, HR departments, and global brands.

4. Runway – AI Video Editing Redefined

Why Try It?
Runway brings cinematic editing to your fingertips. With advanced AI tools like background removal, motion tracking, and video generation from prompts, it caters to both professionals and casual creators.

Key Features:

  • AI Magic Tools: Erase objects, re-time scenes, or stylize videos using AI.

  • Text-to-Video: Describe a scene in words, and Runway’s Gen-3 model creates a visual representation.

  • Collaboration Features: Cloud-based, allowing real-time team edits.

  • Green Screen & VFX: Easily remove backgrounds or add professional visual effects.

Best For: Creative agencies, video editors, and storytellers who want more control and artistry.

5. Lumen5 – Social Media Video Creator for Brands

Why Try It?
Lumen5 turns blogs, whitepapers, and news articles into engaging social media videos. Its AI engine suggests layouts, animations, and transitions tailored to your content style.

Key Features:

  • Drag-and-Drop Editor: Easy to use, even for beginners.

  • Stock Media Library: Access to millions of royalty-free images and videos.

  • AI Scene Suggestions: Automatically breaks text into storyboard segments.

  • Social Optimization: Tailors video length, aspect ratio, and themes for each social platform.

Best For: Social media marketers, bloggers, and small businesses.

How to Choose the Right AI Video Generator for You

With so many options on the market in 2025, it’s important to select a video generator based on your unique needs. Here’s a quick guide:

 

Recommended Tool Need
Tagshop AI UGC-style product videos
Freepik  Prompt-Based Video Creation
Pictory Turning articles into videos
Synthesia Corporate communications
Runway Artistic or cinematic content
Lumen5 Simple social media posts

Final Thoughts

AI video generators are no longer just futuristic tools—they’re real, accessible, and incredibly efficient in 2025. Whether you’re building brand awareness, educating an audience, or selling products online, these tools save time, reduce costs, and boost engagement across all digital platforms.

Among these, Tagshop stands out for its unique approach to AI-powered UGC video creation, making it a top pick for brands focusing on authenticity, conversions, and social proof. Meanwhile, tools like Pictory and Synthesia serve more scripted and formal content needs, and Runway and Lumen5 cater to creativity and social sharing.

As video continues to reign supreme, adopting AI in your content creation process is no longer optional—it’s essential.

 

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About the Author: Jonathan Bird

Jon built Delivered Social to be a ‘true’ marketing agency for businesses that think they can’t afford one. A dedicated marketer, international speaker and proven business owner, Jon’s a fountain of knowledge – after he’s had a cup of coffee that is. When not working you'll often find him walking Dembe, his French Bulldog.

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