Inspiration is usually understood as a special state when a person feels a surge of creative energy. The mechanism behind this state is not entirely clear. The question of whether this state can be controlled also remains open.

Is there creativity without inspiration?

In any profession, even the most creative ones, there are dozens of processes that require not so much inspiration as a systematic approach, but at the same time help the idea to move forward, develop and take shape.

Psychologist Abraham Maslow, discussing the nature of creativity in his book The Far Frontiers of Human Psychology, divided it into primary and secondary. Primary creativity arises spontaneously — it is that very ‘spark’ — while secondary creativity is associated with working out the details and requires effort and skill.

For example, to take a great shot, you need to set up the lighting correctly; to make a cartoon, you need to spend dozens of hours drawing small details; to write a script, you need to develop the character arc. Therefore, creativity and inspiration cannot be equated.

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Inspiration is also important for the creator himself. Otherwise, there is a high risk of getting bogged down in routine and ceasing to develop. This, in turn, leads to a person becoming ‘irrelevant’ in their profession after 3-4 years and ceasing to receive recognition. And this is one of the key factors that leads to burnout.

That is, formally, it is possible to be creative without inspiration. However, it is much more useful to find ways to evoke it regularly — we will discuss them in detail below. For now, let’s look at how the process of inspiration is described in modern scientific research.

Discipline

A creative profession does not mean that you spend half the day lying on the sofa. Regularity and consistency are important in this field. It is no coincidence that many famous creators lived and worked for years according to a routine that they had established for themselves.

For example, Stephen King, in his autobiographical work On Writing, calls discipline the key to success and recommends writing at least 1,000–2,000 words every day, at the same time, regardless of whether you feel inspired or not.

Let’s remember our neurons: they need constant practice to build the foundations that will then trigger the creative flow. That’s why, despite the fact that our tasks are creative and our team consists entirely of creators, we have been following the same schedule in our studio for seven years. Our working day starts at 11 a.m. sharp, and we are used to starting to create and generate ideas at this time.

‘Wandering’ — physical and mental

To help your neurons ‘switch gears,’ you can engage in activities that are ‘moderately interesting’ to you, according to the conclusions of American scientists after a series of experiments.

On the one hand, you don’t need to just stare at the ceiling waiting for ideas to come. On the other hand, complete immersion in a complex task will also leave no room for free association.

The best option is to wander aimlessly through familiar streets, take a walk in the park, or simply take a leisurely shower, allowing your thoughts to wander and form into the solutions you have been looking for.