For many years, email was the top dog. Quick and convenient, it was the go-to method for friends, family, and indeed brands to communicate. But then along came the feisty social media terrier. Quicker, more convenient, and more user-friendly, it eclipsed email as the new communication...
It’s predicted that in 2019 there will be over 2.7 billion global social network users. Yet social media can be daunting. As a recent beginner who has tentatively dipped her nervous toe into the massive world of social media, it comes with its own language,...
Hey guys Now you may have taken a look at the title to this and thought 'what gives her the right to write something like this?' And tbh if I was you I'd probably be thinking the same...
Shareable content increases the awareness of your brand and helps to drive up revenue for your company. With 50% of content getting less than 8 shares, how can your small business create super shareable content? My guide explains what you need to do to get your...
Can Banks Improve Their Online Presence? There are two statistics that should spur banks into action when it comes to their online presence. The first is that 97% of those aged between 25 and 34 make use of internet-on-the-go, and that in 2017, the most common...
Imagine if you knew which parts of your pages were receiving lots of clicks and which parts were being ignored? Armed with such information, you could start to craft a more compelling website. Google Analytics is a pretty great tool that helps us measure the...
Offer something of value to your audience. The first premise is simple: direct sales are outdated, and relationship building is the key to gaining customer trust. Offer your followers advice and information that is beneficial and free. Simply asking for strangers to buy something for...
We’ve all been there. In a meeting, a company presentation, a conference. Fighting to keep at least one eyelid open, zoning out as the speaker drones on, and on, in the same tone. It’s the very definition of monotonous; a voice that is unchanging in...
This is a guest blog by Martin Booth, Director of Content at LeBoo Media. I run a copywriting and content management consultancy. So when someone asks for my top tip when it comes to getting something great written, my answer is simple: Give me a call. However, apart...
Once you've built a business, you'll need to engage in some promotions to reach the general public. Promotional activities are essential for any company because a business can't proceed or achieve its goals without reaching its targeted audience. In recent years, due to the advancement...
