Instagram is set to launch Instagram Edits (and we at Delivered Social cannot wait!), a brand-new standalone app designed specifically for content creators. As social media trends continue to evolve, Instagram is shifting its focus towards in-app content creation, giving users more powerful tools to edit and enhance their posts without relying on third-party software.

Instagram Edits is expected to provide advanced video and photo editing features, bridging the gap between basic Instagram filters and professional-grade editing apps. Unlike Instagram’s existing editing tools, which offer only limited enhancements, this new app will allow creators to fine-tune visuals, apply AI-powered effects, and streamline their workflow with pre-set templates and transitions.

For content creators, businesses, and social media managers, this release marks a significant shift. Instead of juggling multiple apps for editing, Instagram Edits could centralise the entire creative process, making it easier to produce high-quality content tailored for Instagram’s algorithm. This is particularly valuable for brands looking to maintain a consistent aesthetic, improve engagement, and speed up content production.

As short-form video and interactive content dominate social media, Instagram Edits could redefine how creators approach content strategy, offering new ways to optimise posts for visibility and engagement. But what exactly makes this app different, and why has Instagram decided to release it now? Will it rival TikTok’s CapCut? Let’s find out..

Why Did Instagram Launch Edits?

Instagram’s decision to launch Instagram Edits reflects a growing shift towards integrated content creation tools. As social media platforms continue to prioritise high-quality, engaging visuals, the need for advanced editing features has never been greater. Rather than relying on third-party apps, Instagram wants to provide creators, businesses, and influencers with a built-in, professional-grade editing solution.

One of the biggest competitors Instagram Edits faces is CapCut, the popular video editing app owned by TikTok’s parent company, ByteDance. CapCut allows users to create seamless, high-quality videos with transitions, effects, and text overlays, which has given TikTok an advantage in the short-form video space. By launching Edits, Instagram is competing directly with CapCut and other tools like Adobe Express and VN Video Editor, ensuring that users stay within the Instagram ecosystem rather than creating content elsewhere and uploading it later.

Another reason behind this move is the rise of AI-enhanced content editing. Many platforms are now incorporating AI-powered tools that automate processes such as captioning, background removal, and content recommendations. Instagram Edits is expected to integrate AI-driven features to simplify video production, helping users create polished, engaging content with minimal effort.

For businesses and social media managers, this means faster content production, greater creative flexibility, and better engagement. With short-form video dominating social media, Instagram is ensuring it stays ahead by providing an all-in-one solution for content creation, editing, and publishing – without ever leaving the platform.

Instagram Edits Features: What Can You Do?

Edits is set to redefine content creation by offering a powerful suite of editing tools that go beyond the basic features currently available within the Instagram app. Designed to compete with third-party editors, Edits aims to provide creators with a streamlined, all-in-one editing experience.

Advanced Video Editing

Until now, Instagram’s built-in editing tools have been fairly limited, requiring creators to use apps like CapCut or Adobe Express for more refined edits. Edits changes this by introducing:

• Precise Trimming & Cutting – Adjust video length with frame-by-frame precision.
• Smooth Transitions & Overlays – Add cinematic effects to make content more engaging.
• Multi-Layer Editing – Combine clips, audio tracks, and effects seamlessly.

AI-Powered Content Suggestions

One of the biggest additions is AI-driven editing assistance. Instagram Edits is expected to use machine learning to suggest filters, captions, and even edits based on trending content. This helps speed up content production and ensures videos align with current Instagram trends 2025.

Pre-Made Templates & Presets

For those who want to edit quickly, Edits will include:

• Drag-and-drop templates for Reels and Stories.
• Pre-set filters & effects to maintain consistent branding.
• Suggested text animations & music pairings to enhance engagement.

Enhanced Instagram Reels Editing

Instagram is doubling down on short-form video, making sure Instagram Reels editing gets an upgrade:

• Better text integration & motion graphics.
• Voiceovers & audio mixing tools.
• Direct access to trending sounds & music tracks.

Compared to existing Instagram creative tools, this app provides a far more advanced editing experience, eliminating the need for third-party apps and keeping creators inside the Instagram ecosystem.

With Edits, content creators and businesses can expect a faster, smarter, and more professional approach to editing videos and reels directly within Instagram.

How Instagram Edits Impacts Social Media Content Creation

Edits is set to revolutionise how creators and businesses produce, edit, and publish content, making the entire process faster and more efficient. By providing professional-grade editing tools directly within Instagram, this new app eliminates the need for third-party editors, allowing for seamless content creation from start to finish. At Delivered Social, We are constantly creating content whether it be for our ourselves or for our clients!

Streamlining the Workflow for Content Creators

Creators no longer need to edit in one app, save the video, and upload it to Instagram separately. With Instagram Edits, they can:

• Edit, enhance, and publish in one place, reducing time spent switching between apps.
• Use pre-made templates to quickly produce polished content.
• Optimise posts instantly with AI-driven recommendations.

The Role of AI-Driven Tools in Content Strategy

AI-powered features will automate and optimise content creation, allowing businesses to:

• Receive automatic content suggestions based on trending posts.
• Use AI-enhanced filters and effects to improve visual appeal.
• Analyse audience engagement patterns to refine content strategy.

How Businesses Can Leverage Instagram Edits for Growth

For brands and social media managers, this tool simplifies content production and strategy execution by:

• Speeding up video creation for Reels and Stories.
• Ensuring brand consistency with custom presets.
• Helping small businesses compete with high-quality, engaging content.

Edits is more than just an editing app – it’s a game-changer for businesses, influencers, and content creators looking to improve their content strategy, engagement, and social media efficiency.

What is IG Edits? How It Differs from Other Editing Apps

Edits is Instagram’s answer to third-party editing apps like CapCut, VN, and Adobe Express, offering a dedicated, in-app editing experience designed for social media content creators. While these external tools have dominated the video editing space, Instagram Edits is set to bring advanced editing features directly into the Instagram ecosystem.

How IG Edits Compares to Other Editing Apps

• CapCut: Popular for TikTok creators, CapCut offers transitions, overlays, AI effects, and automated captions. While powerful, it requires exporting before uploading to Instagram.
• VN Video Editor: Known for multi-layer editing and speed controls, VN provides a professional-grade experience but lacks direct platform integration.
• Adobe Express: Ideal for polished, branded content, Adobe Express allows easy template editing but is more design-focused than video-focused.

What Makes Instagram Edits Unique?

• Seamless Instagram Integration – No need to export and upload separately; edits sync directly to Instagram.
• Optimised for Reels and Stories – Designed specifically for short-form video content, making Instagram Reels editing more efficient.
• AI-Powered Editing – Smart tools that recommend effects, filters, and captions based on trends and engagement data.
• Pre-Set Templates – Quick drag-and-drop features to streamline content creation for brands and influencers.

Instagram Edits Release Date & Availability

Edits is set to launch in March 2025, making it one of the most anticipated Instagram updates for content creators. The app is expected to be rolled out gradually, with early access likely available to beta testers, Instagram influencers, and business accounts before becoming widely accessible.

Initially, Instagram Edits will likely be available on iOS and Android, integrating seamlessly with Instagram Reels editing and Stories. The app is designed to encourage creators to edit and publish directly within Instagram, reducing the need for third-party tools.

What to Expect in Future Updates

While Instagram has not confirmed all the features that will roll out at launch, industry speculation suggests that:

• AI-powered editing tools will improve content recommendations and enhance video quality.
• Deeper integration with Instagram Reels editing will allow for direct editing without switching between apps.
• More templates and presets will be introduced, enabling quick, high-quality edits for businesses and creators.

With Instagram doubling down on AI and video content, Instagram Edits is expected to evolve quickly, offering even more automation, smart effects, and AI-generated suggestions in future updates.

For creators and brands, getting early access and mastering the app quickly will be key to staying ahead in the ever-changing social media landscape.

How to Use Instagram Edits: A Beginner’s Guide

IG Edits is designed to be user-friendly and efficient, allowing content creators and businesses to edit and publish professional-quality content without needing third-party apps. Whether you are a beginner or a seasoned creator, learning how to edit Instagram posts with this new tool will help streamline your content creation process.

Step 1: Open Instagram Edits

Once the app is downloaded, users can import videos or photos directly from their camera roll or select previously posted Instagram content for re-editing.

Step 2: Trim, Cut, and Enhance Footage

• Use frame-by-frame trimming for precise edits.
• Apply transitions, overlays, and motion effects to create engaging visuals.
• Adjust brightness, contrast, and colour grading for a polished look.

Step 3: Apply AI-Powered Features

• Let AI-generated recommendations suggest filters, captions, and music based on content trends.
• Use auto-generated subtitles to enhance accessibility.
• Try pre-set templates to create quick edits without starting from scratch.

Step 4: Final Adjustments and Publishing

• Add text animations, stickers, and music.
• Preview and tweak the final version.
• Directly upload to Instagram Reels, Stories, or Feed without exporting to another app.

IG Edits makes social media content creation faster, smarter, and more engaging, helping creators and businesses stay competitive in the ever-evolving digital landscape.

Instagram Edits Vs CapCut: Which One is Better?

With Edits entering the scene, many content creators are wondering how it compares to CapCut, one of the most popular video editing apps. Both tools aim to simplify social media content creation, but they serve slightly different purposes.

How They Compare

• Integration – Edits is built exclusively for Instagram, meaning edits can be directly applied to Reels, Stories, and Feed posts. CapCut, on the other hand, is designed to work across multiple platforms, making it a more versatile editing tool.
• Editing Features – CapCut offers more advanced effects, AI-driven background removal, and green screen editing, whereas Edits focuses on quick, high-quality adjustments and templates tailored for Instagram content.
• AI & Automation – Both apps provide AI-powered features, but Instagram Edits will likely prioritise content performance on Instagram, making its suggestions, filters, and edits more aligned with Instagram’s algorithm.
• Ease of Use – IG Edits is expected to have a more intuitive, beginner-friendly interface, whereas CapCut caters to both beginner and advanced users.

Which One Should You Use?

If you primarily create content for IG, Edits will provide a faster, more integrated workflow. However, if you need more advanced features or edit for multiple platforms, CapCut remains a strong competitor.

FAQs: Everything You Need to Know About Instagram Edits

1. When is IG Edits launching?

Edits is set to launch in March 2025. The initial rollout is expected to prioritise content creators, influencers, and business accounts before becoming available to all users.

2. How is Edits different from Instagram’s built-in editor?

Unlike Instagram’s existing editing tools, Edits provides advanced video editing features, including AI-powered content suggestions, multi-layer editing, and enhanced transitions, making it a more powerful alternative.

3. Will IG Edits be free?

Yes, Instagram Edits is expected to be free to use. However, future updates may introduce premium features for businesses and professional creators.

4. Can you use Edits for Instagram Stories and Reels?

Yes, IG Edits is designed specifically for Instagram Reels, Stories, and Feed posts, ensuring seamless integration with the platform’s content formats.

5. Is Edits available for businesses and brands?

Yes, businesses and brands can use Instagram Edits to streamline content creation, improve video quality, and optimise posts for engagement.

IG Edits is shaping up to be a game-changer for social media content, providing creators, influencers, and brands with an all-in-one editing solution tailored for Instagram.