Are you thinking about using a guest post service? It is becoming increasingly common for businesses to use this type of service since it is a way to be efficient and ensure an increase in website traffic.
But, if you are new to using a guest post service, you might not know where to begin. There are a lot of different options to choose from. So, here are some things you should look out for when choosing a guest post service.
An In-House Content Team
Let’s not forget that the goal of guest posting is to drive traffic to your website. You need to ensure that the content is high-quality and suitable for the audience of another website. One of the best ways to ensure this happens is to look for a guest post service that includes an in-house content team.
This means that a company has a team dedicated to researching and writing quality content that is going to represent your business well, as well as create content that the website audience wants to read.
An experienced team is also going to know how to include links naturally and make sure that all of the writing is free from spelling and grammatical errors. If your business is based in the UK or US, it might be best to look for a guest post service that has UK or US writers. This is going to give you peace of mind and know that they understand the best English to use.
Clear Prices and Packages
There are a lot of factors you have to think about when you are choosing a guest post service, pricing is going to be one of them. While this should not be the sole focus, every business has a budget and it is important to make sure that the experts are able to offer something that suits you.
It is best to look for a guest posting service that offers different packages. This is going to allow you to know what you are getting and what you are going to be paying. Most companies will advertise this on their website.
If you do not see a price list or an outline of what a package will contain, this could be a red flag. Indeed, you might be in for a shock later on when it comes to pricing. Therefore, look for a company offering transparency. Sometimes, there will be bulk discounts available too.
The Opportunity to Read Testimonials
Sometimes, reading about a company is not enough. You want to hear from previous customers and get to know what their experience was like. So, when you are trying to choose a guest post service for your business, watch out for testimonials. Most reputable companies are going to have them freely available for you to read. This is something you want since it demonstrates they have good feedback and are willing to be held accountable for their services to customers. Take the time to read testimonials to see what customers are saying and this will give you an idea of what you can expect.
An Expected Turnaround Time
Again, you want to know exactly what you are getting when you choose a guest post service. This means knowing a turnaround time for the guest posts and when the links are going to go live. This will help you to plan and have a strategy in place for your business. A professional guest post service is going to communicate their turnaround times with you. They will also break down how your guest posts are created so that you have peace of mind and know how everything works.
We know that you probably want the guest posts as soon as possible. But, too quick a turnaround can actually be a red flag. You want to ensure that the team has time to find a good website, research the topic and write quality content. So, do not forget to be understanding when it comes to the turnaround time.
Get your Free Social Media Plan
A Full Report of Results
Guest posting is meant to produce results. In other words, you are supposed to see a significant increase in your website traffic. This can also influence your sales. Thus, when you are choosing a guest post service, you want to ensure that they are going to give you a report when the guest posts are live.
This should provide you with all of the statistics you want to know, such as the organic traffic to your website. Thus, when you are reading about a guest post service, make sure they meant that they are going to give you a report so that you can check what is going on.