We work with a lot of businesses here at Delivered Social. Many know that they should be working with influencers, but they don’t exactly know why or how. Whether it’s because they understand the concept, see the power of influencer advertising or simply because ‘everyone out there is doing it,’ they know it the ‘done-thing’ but when they ask themselves the ‘why’, they start to reach for the tumbleweed…
But don’t worry! Delivered Social have got the answers right here for you with a few reasons as to Why You Should Be Working With Influencers to Increase Your Sales.
Here are 6 impactful reasons why You Should Be Working With Influencers to Increase Your Sales:
1. Working with influencers generates insane amounts of sales
It’s a no-brainer; influencers generate sales. That’s why so many businesses are jumping on the influencer marketing bandwagon. As soon as an influencer talks about your product or service, sales generation starts. Depending on the influencer’s choice of channel and the length of the advertisement, sales will be generated. Put it this way, no matter what, you will see a difference.
2. They create killer content – use it
Influencers are the ‘don’ of content creation, they churn out page after page of valuable and engaging content. Essentially, they’re content machines. This is great news for your business because a), influencers are the pro’s and b), it means they can create user-generated content about your business that can then be used on your own platforms.
3. They build brand awareness
Influencers are the link between a business and its market awareness. While influencers generate leads, the brand awareness they build is totally unrivalled. Exposure and brand awareness is crucial in a world where the market is saturated, so the more brand awareness you can achieve, the better.
4. Working with influencers means tapping into their authority and influence
Did you know that 84% of consumers make a purchase after reading about a product or service on a blog? That’s almost 9 in 10 people! Influencers are called influencers for a reason!
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5. They are a trusted voice
Crazy, but did you know that consumers are more likely to trust the opinion of their peers than the brand itself?! Therefore Working with influencers to communicate what your brand message is will be invaluable to your business.
6. Working with influencers builds relationships
Influencers build relationships between their already well-established network of followers and your business. Without that mutual connection or middle man, if you will, it’s a lot harder to start building that relationship.
Here are some tips and tricks that you and your influencer should be doing to ensure you are always gaining traction:
Keep it short
Twitter and other social platforms alike are busy so people scrolling endlessly, means not every tweet or post will be read let alone digested. Keeping posts short and sweet will increase the chances of them not just being read but their content is retained.
Social media is full of inactive accounts which haven’t been touched (sometimes for years!). To remain up to date and relevant, it is imperative for consumers to know that your account is active and that you are regularly responding to queries and comments. When working with influencers remember they also want posts to build their brand.
Schedule your posts and tweets
Running a business can be time-consuming and you may find it tough to be active or posting regularly. Scheduling tweets to automatically post at times when you are unable to do so manually is a great way to drive engagement, your account will remain active and catch the attention of users whilst you are busy. Working with influencers also means they’ll be talking online about your brand.
Communicating with #hastags means Twitter users have to create their own post in order to reply or be part of a conversation. Using this powerful engagement tool gives followers the ability to start conversations with multiple users. Hashtags are a fantastic opportunity to increase exposure and reach completely new networks. Top tip: When working with influencers ensure you use hashtags to attract future collaborations.
Links to articles, websites or other resources are intriguing to customers. It provides further insight regarding the subject matter and thus your business. Sending out tweets with links will encourage customers to navigate to your profile which gives them exposure to all your posts and ultimately increases traffic to your account.
So, there we have it – 6 impactful reasons Why You Should Be Working With Influencers to Increase Your Sales.
Follow these simple tips and this is a sure fire way to grow your business day by day, good luck and remember, stay active, and stay relevant!
Would you like your brand to start working with influencers? Contact our account managers today and we’ll get you out to 5 influencers for free.