In the 21^st century, it’s crucial for businesses to have an active social media presence. This is especially true on Twitter. The interactions with customers and potential clients provide a promising opportunity for growth and development. We’ve put together 8 easy and simple ways to improve your Twitter engagement. Watch this video by Sabine, our Social Media Executive, where she talks you through some of the tips. Then, read on for more!

Tweeting at peak times will quickly improve your Twitter engagement

If you want to reach a larger audience and improve your Twitter engagement, you need to tweet at the right times. People on Twitter are most active on the weekends. Likewise, activity is higher on weeknight evenings. As a result, sending tweets at these times is a great way to ensure your content is reaching more users.

Create intriguing, original & honest content

There are so many active accounts on Twitter. Certainly, many businesses are tweeting and offering the same things. To improve engagement and to interact with new people, it is important that you are sharing bespoke and exciting content. For instance, intriguing tweets are more likely to resonate with customers, increasing the chance that they will follow your account and interact with your tweets.

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Keep it short to improve your twitter engagement

Twitter is a very busy place. Because of this, when users are scrolling through tweets they’re not all going to be read. Keeping your tweets short and sweet will increase the chance of them being read. If your tweet is too long, it is likely that users will scroll past without finishing it. The message will not have been absorbed! Short, eye-catching material is the way forward.

Tweet frequently

Twitter has lots of unused accounts. To remain relevant, it is very important for customers to know that your account is active and that you are able to respond to their queries. One sure-fire way to ensure customers know this is to tweet regularly. This will assure the user that your account is regularly monitored.

Improve your twitter engagement by scheduling tweets

Running a business is very time-consuming. It is highly likely that your days will be jam-packed with tasks. You may not always have the opportunity to update your Twitter account. Scheduling tweets to automatically post at times when you are unable to do so is a great way to improve engagement. Your account will remain active and catch the attention of users whilst you are preoccupied.

Use hashtags

When communicating with hashtags, Twitter users have to create their own post in order to reply or be part of a conversation. This is great for engagement purposes. It gives followers the ability to start conversations with multiple users. Hashtags provide a fantastic opportunity to increase exposure and reach new individuals with similar interests, who may be interested in your business.

Include links in your tweets

Links to articles or websites are intriguing to customers and will help improve your twitter engagement. They can provide followers with further insight about your business and interests. Therefore, sending out tweets with links is more likely to make customers visit your profile to see if any other interesting links have been posted. Subsequently, this increases the traffic to your account.

Ask for retweets

Asking for retweets isn’t something to be embarrassed about. It’s a tactic used by many large companies on the site. Not doing this can be a missed opportunity. Even if it’s just one, the retweet has already upped your engagement. However, before you ask for a retweet, ensure that your followers have a great reason to do so. For example, you could run a competition.

And there you have it: 8 explosive ways to improve your twitter engagement! In conclusion, follow these simple tips and you’ll be well on your way to growing your brand day by day. Above all, good luck and remember, stay active, and stay relevant!

What’s next? Still struggling with your Twitter engagement? Why not book in for one of our FREE Social Media Clinics! Also, don’t forget to subscribe to our YouTube channel to see more of our Social Snippets!