Improving Your Website To Get More Conversions: A Practical Guide
Getting a good, steady flow of visitors to your website is ideal. However, if these visitors are not converting by taking the desired action, then it shows that something is not working. For businesses, they must identify what the loopholes are and how they can effectively move past them.
Companies that want to experience success in the modern marketplace need to have a professional website with high website conversion rates. A company’s website represents its brand. It forms the foundation of the business that supports all of the digital marketing efforts.
With a solid communication strategy, businesses can position themselves competitively within their respected industry. Without it, both the brand and website can become void.
Consistent presentation of brand image can help to increase revenue. Having consistency has seen an increase of revenue for some businesses by 33%. As such, companies need to have a well-designed website to help build brand credibility.
These are some of the ways your business can improve its website to get more conversions.
Remove Unnecessary Form Fields To Complete
Think back to when you went to fill out an online form but turned away from it due to too many required fields to complete? The chances are high that potential customers have also done the same when visiting your site.
Having too many required fields to complete is one of the easiest ways to reduce your conversion rate. Removing the unnecessary form fields and leaving the essential ones will allow you to accomplish your goal.
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Optimise Layouts For Your Critical Pages
If you notice that conversion rates are not improving despite repeated efforts, it might be worth considering changing your page.
Experiment by altering the design and layout of the page based on the insights gathered from visitor data and best practices. Afterwards, monitor it to see if your conversions get impacted.
Create Simple And Seamless Site Navigation
When a visitor lands on your site, they have done so with a purpose. It could be they are looking to purchase something. It could also be because they are looking to find more information about your business. As a business, you should make sure that your site is easy to navigate, making it possible for the visitor to find what they were looking for.
Ensure that navigating your website is intuitive and user-friendly to help increase its usability. In turn, this should help with prompting visitors to convert. You have to remove any friction in the user experience. Redesign the site so that it is seamless for visitors to navigate through and understand how to buy from you or otherwise covert immediately.
Highlight Reviews And Testimonials
Social proof and testimonials can make a significant difference to your conversion rate. When potential customers see positive reviews online about your business, it builds a level of trust in your brand. It also reduces any doubts or apprehension they had about purchasing from your company. eCommerce businesses are more likely to showcase the reviews from their happy and satisfied customers. The sentiment is still the same. Online reviews can add a great deal of credibility to your offering.
The rating of your site will also appear in the text description about your company on a search engine. Seeing the rating and the brief description can influence a person’s decision on whether they choose to click on your website. As such, it is essential to improve the schema markup and rich snippets for your company’s online presence. There are guides available about schema markup and rich snippets and their importance for your business.
Adding A Pop-Up At The Right Time
Pop-ups that appear at the right time and offer something relevant to the user is an effective tool. It can push visitors forward in your sales conversion funnel. When pop-ups are helpful, they are more likely they are to help increase conversions on your website. It could be a pop-up on the landing page. They can grab the attention of the visitor at the right moment. Also, set a cookie by using pop-up tools only appears once per user. Ensure that the pop-up is easy to close to minimise customer frustration.
The Bottom Line
Your company website is the most crucial channel for business communication. It is the face of your brand, the place where potential customers form an initial opinion about your business. Delivering the best customer experience and using your company’s website for customer acquisition is a selection of key metrics your business should aim to achieve.
To help increase your conversion rate on your website, you need to improve your marketing return on investment. When more customers covert, the impact your drive on your top line from existing traffic increases. Ultimately, it is a gateway to increase sales conversions significantly.
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Jonathan Bird
Terence Carvalho
Jonathan Bird
Terence Carvalho