Instagram stories are a relatively new feature on the platform but have taken off in a big way. They’re yet another great tool you can use to get your message across on social media and drive engagement. But just why should you be using Instagram Stories in your marketing strategy? Watch this Social Snippet from our Social Media Executive Sabine, where she runs through some of the great things about Instagram Stories. Then, read on to find out more about them in this blog post!

They’re personal and easy

A beautifully curated Instagram feed might look pretty, but most people want to feel a more personal connection with the brands and businesses they interact with. This is where Instagram Stories really come into their own. It’s really easy to post to your stories and share quick snapshots or videos of what’s going on day-to-day. This humanizes your brand and allows your customers to feel more connected to you- hopefully driving more sales!

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Instagram Stories in your marketing strategy work because they’re interactive

One of the best features of Instagram Stories is the fact that it’s easy for your followers to interact with them! Instagram provides loads of free extra features such as polls and Q&As. So, everyone can get involved with your business and what you post, whether they want to ask a question, provide feedback or just have a chat.

Hashtags and Geotagging can be used

Like a regular feed post, Instagram stories allow you to tag your location and use hashtags. This makes it even easier for potential followers and customers to find you based on their own location and interests.

Instagram stories are great for easy reposting

If another account has reposted something about your brand on their stories or feed, it’s quick and simple to share it with your own followers on your stories. Then everyone can see all the nice things others are saying about you, helping to create a positive image and drive those sales!

Instagram Stories in your marketing strategy are prominent

Instagram Stories are the first thing a user sees when they log on to the app. So, anything you post here is less likely to get lost among a user’s feed. If there’s a bigger chance that they’ll see it, they’re more likely to interact and get involved with your brand.

Instagram Stories in your marketing strategy are certainly something that you should be using. However, if you’re not sure whether what you’re doing is working, why not book in for one of our FREE social media clinics?

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