Is your business online? Hopefully, the answer is yes- it really should be! However, there’s a difference between simply being online, and having a digital marketing strategy that works for your business and brings in the results you need! 2020 is a great time to get started on your strategy. In fact, the sooner the better! Don’t get left behind. Your competitors are probably looking into the best strategies for their business, too. So, why exactly do you need a strategy this year? Read on for 16 great reasons!
1: Covid-19 is a top reason!
Covid-19 has changed the way all businesses operate. There’s no doubt that Covid-19 has been the absolute biggest thing the world has experienced in 2020. It’s affected every bit fo our daily lives, from the way we work to the way we shop. But why does this virus mean you need a digital marketing strategy? Well, there are a few reasons. Firstly, people are now spending more time online because they’re not going out! That means more opportunities for you to market to them from their phones.
And secondly, it’s the unfortunate reality that many businesses are suffering, or will suffer, because of Covid-19. You can help ensure your business isn’t too badly affected with an amazing digital marketing strategy. Remember, the use of the vast majority of social media platforms is FREE! This gives you the opportunity for FREE MARKETING to your customers. So, even if you don’t have the budget for paid ads, use Covid-19 as an opportunity to implement your strategy and reach more people today.
2: Strategies offer targetted marketing
Digital marketing is great because it allows you the opportunity for way more targetted marketing than ever before. Now, you don’t have to put an ad in a magazine or hire a billboard and just hope it reaches your target audience. With the clever analytics tools that social media platforms use, you can target your customer directly based on a variety of factors! From their gender, age, interests, whether they have kids, marital status, location- you really can target it all.
3: Stop wasting time!
Moving on from this, a clear digital marketing strategy can save you time! You don’t have to waste precious hours coming up with marketing materials that may or may not reach the intended audience. Instead, you can tailor your digital assets directly to them, and make sure they see it with digital advertising!
4: Give yourself clear goals
It’s no secret that the world of digital marketing can be a bit confusing, especially if you’re new to it. So, instead of floundering around, you need to come up with a tailored digital marketing strategy. Make sure it includes clear goals for what your marketing and business need to achieve, and use this to guide you in everything your business does online!
5: A good strategy will increase followers
Having a strategy that really hits the mark can have great benefits for your business online in the form of increased followers! If people like what they see and think your business will be useful to them, they are more likely to follow you online. As a result, your online presence and influence will grow.
6: It will also increase interaction
In addition to increased followers, a great strategy should increase their interaction with your page, too. After all, there’s no use having loads of followers if they’re ‘ghosts’ who don’t care about or interact with what you’re posting. That’s also the reason you should never buy followers, too! A strategy that includes producing content your genuine followers will enjoy will lead to far more views, likes, and comments on your posts.
7: Digital marketing aligns with today’s consumers
In 2019, people worldwide spent an average of 6 hours and 42 minutes a day online! This is a huge figure that amounts to around 100 whole days per year- each! And don’t forget, many people will spend even longer than this. So, you need a digital strategy to reach these people. Most of today’s consumers look for products and services online before they look anywhere else. If they’re online but your business isn’t, how do you expect them to find you? The answer is, they probably won’t- but they’ll find your competitors with a strong digital strategy instead!
8: Learn more about your customers with a digital marketing strategy
By implementing a proper strategy, you’ll learn a whole lot more about your customers! After all, any strategy will involve a fair bit of trial and error before you get it 100% right. So, you’ll learn more about their likes and dislikes when it comes to digital marketing, and what makes them buy what you’re selling! This is extremely valuable knowledge for any business, so what are you waiting for?
9: Also learn more about your business
Secondly, when it comes to learning, you should find out more about your business, too! Think you know it inside out? Think again- there’s sure to be even more to learn! You’ll discover what social media platforms work best for you, the most successful email marketing tactics for your business, and even more about your target market! Knowing more about your business and what works for you online is a great way to ensure future success.
10: Reach the right people
No matter what you’re trying to sell or do with your business, your target customer is sure to be out there online. Whether it’s social media, email marketing, or browsing the web. Having the right digital marketing strategy in place means that you can reach them, whatever they’re doing!
11: Know how you’re performing
Every business wants to know the facts and figures, right? A great digital strategy should give you plenty of insight into this. Handy analytics tools that can be found across the web, especially on social media platforms, give you fascinating insight into how your digitals are performing. What do your target customers interact with the most? What don’t they like as much? This is super valuable data that you can use to shape your digital marketing strategy even further!
12: Digital marketing offers amazing ROI
Digital marketing isn’t all about social media! It can encompass everything online, from websites to email marketing. In fact, did you know that email marketing offers the best return on investment (ROI) out of any marketing strategy there is?! If you’re delivering targetted, quality emails to your subscribers, it’s sure to be a success. So, if you’re not using email marketing, start building your mailing list today!
13: Want to increase lead generation?
The aim of any marketing campaign, on or offline, is to generate potential leads for sales, right? Having the right strategy in place at the right time is sure to do this for you! A mixture of paid and FREE digital marketing strategies can help bring in those leads that you can then work at transforming into sales. Whether it’s information, website clicks, signups- whatever leads your business needs, use digital marketing to get them!
14: What about increasing sales?
Talking of sales, a great digital marketing campaign can increase your direct sales too! Surely every business wants that- sales that you don’t even have to work for, once your campaigns are set up and running? Let your digital assets do the work for you, and see more and more sales roll in.
15: A good digital marketing strategy enhances your brand
So, you’ve got a great brand offline. That’s good, but what about online? Consistency is key! Having a strong website and social media to match can really enhance your brand and make it stronger and more recognisable to consumers. It’s estimated that over 40% of the global population is online. This is a huge number! So, if you want your brand to be truly strong, you should have a great digital presence where these people can see you.
16: Stop wasting ad spend
Have you run paid digital ads before, but feel like you’ve just not seen the results you need? Don’t worry- trial and error is a huge part of crafting the perfect strategy! Don’t look at it like money wasted- at least you know now not to run ads like that again! Having the right paid ads can make a huge difference to your business. So, don’t be afraid of trial and error. Once you’ve got the right ads down, you’ll never waste money on ad spend again!
There we have it- 16 reasons you need a digital marketing strategy in 2020! It can feel overwhelming, but remember that the perfect strategy doesn’t happen overnight. You’ll probably make a few mistakes along the way. But, you’ll get there eventually, and having a strategy that truly works for your business is a really valuable thing that can transform what you do! Struggling with devising a strategy that works for you? Why not get in touch today and see how we can help?