If you have a business, you’ve probably got some social media accounts for it. Having a great presence online is really important to help people find you, and allow you to make more sales! But, if you feel like the accounts you have on social media are just staying stagnant, it can feel really frustrating. How do you make progress and allow your business to shine online? Well, we’ve put together a handy booklet of our top six marketing tips that can help you grow your social media presence! So, if you want to grow yours, keep on reading to find out more…
Tip 1: Choose some goals!
The first thing you need to do when trying to grow your social media is to think about the goals you have! This could be anything, from getting more sales to reaching influencers. But whatever it is, think carefully! These goals are what will influence the next steps and the journey you take on social media going forward, as you will see from our next steps and tips.
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Tip 2: Create a strategy
So, now you know your goals, you can create a strategy that will help you meet them and grow your social media presence as a result! If you feel like you’ve previously just been aimlessly posting on your socials, hoping that they’ll have the right effect, having a strategy is what you need to give yourself direction. So, get planning and see how your accounts can grow!
Tip 3: Create engaging content and post regularly
The key to your audience enjoying the content you produce is to make it super engaging! What do they want to see from you? Don’t be afraid of trial and error when it comes to seeing what the target audience likes best. But whatever you’re doing, make sure that any posts are regular and consistent, so nobody forgets about your account!
Tip 4: Use hashtags to grow your social media presence!
What’s the key to helping more people find your account? Well, the secret is hashtags! They work particularly well on visual platforms such as Instagram. Make sure your hashtags are relevant and you can’t go too far wrong. More people who are interested in what you have to say will be finding you in no time.
Tip 5: Our marketing tips include be visual
Did you know that posts with images are far more likely to gain attention online? Make sure that at least the majority of things that you are posting come along with good quality, fun, relevant, or interesting images! This is especially important on Instagram, where high-quality photos are loved by users! Images give you a great opportunity to build up your brand, so your audience recognises you on social media straight away.
Tip 6: Engage with your audience
Finally in our series of marketing tips comes engaging with the audience the accounts attract! This is super important, it is social media after all! If you’re not engaging with the audience, how can you expect them to engage with you and your content? Engaging with them can take many forms, from a simple like or reply to their comment to talking to them via direct message. Whatever you do, just get involved!
So there we have it- six marketing tips to help you grow your social media presence! If you’ve used these tips, we’d love to know about how they worked for you, so drop us a comment and let us know!
Want to save these tips for later? You can download our booklet as a handy PDF simply by clicking here!
Final Tip: Boost Your Branding With Social Media
Social media is an amazing place to boost your brand and win over new customers! Check out this infographic to find out how:
This infographic was created by Crestline, a PPE supplier
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