We are at a point in the world where there are new businesses in a variety of niches cropping up every single day. From casinos to online marketplaces and even local shops – there are many options that all have certain things in common. Whether they’re trying to get to the top of their industry, or just compete with some of the big household names, the main goal for any company is always marketing. No matter if it’s online marketing strategies or your social marketing approach – the number one driver for any business is always to get ahead of the curve. Marketing comes in all forms, and it’s hard to summarise exactly what it is – because it really is something that differs depending on who you are. 

If you grew up in the pre-millennial times, then chances are you’re not as much of a whizz at the social strategies as the Gen-Z-ers of today (in our experience!), while those younger generations don’t understand the concept of physical marketing. All in all – there is plenty to explore within the world of marketing and plenty of opinions to try. We’re going to be investigating the growth of big data, and how online casinos are using this to make informed decisions.

What Is Big Data?

Most data scientist techniques are designed to handle fairly limited collections of data… and for scientists monitoring particular variables, these work pretty well. The digital world, however, has allowed marketing companies to gather vastly more data over the internet, often covering a wide range of topics and in quantities that would overwhelm the more traditional methods of processing it. As such, the field of big data has emerged, allowing useful information to be extracted from these mega datasets, despite their size. 

If we relate this to online casinos and marketing, it’s all about the vast volumes of information that are generated every second from sources all over the web. From transactions to user interactions and even social media – big data works overtime to review this information and feed results to the end user, i.e. the online casino. Big casinos like SlotsLV are some of the drivers in this modern form of data mining – where they gather information about player behaviour, preferences, game performance, and more to determine what parts of the business they are going to market, and who to.

How Casinos Use Big Data 

The online casino will use big data to uncover patterns and trends that help with making informed marketing decisions. Having relevant and noteworthy data to take action on will give the casinos a chance of getting ahead of their competitors. This also drives precise, data-driven marketing strategies – which in the long run, bring in more players and boost player engagement. 

Personalised Marketing

The most exciting thing about big data and its uses is that it can be used to create personalised marketing strategies directed at your dream client. When you analyse player data, you can then make a customised marketing plan, tailored to individual needs. This can cover a wide range of topics, such as when to offer customised bonuses, which games to recommend, how frequently to offer up sales and discounts, and much more besides. 

Let’s Break It Down

If the data analysis identifies that certain players almost exclusively prefer online slots to games such as blackjack, then the casino can then create targeted marketing advertisements and promotions for new launches. This generates click-throughs, and in turn – conversions. The aim of the game is to ultimately bring in your customers and have them return, and this can be done when you mine data correctly. Luckily, there are now platforms out there that use big data to help with your marketing efforts. In the past, you would need to create brand personas, brand profiles, and personalised marketing strategies based on very minimal information, but the big data revolution changes all of that. 

Get The Right Information, And Your Clients Will Return 

In summary, gathering information relating to player profiles in the online casino is the new way to target your customers specifically. This is a great part of marketing advancements, but big data is also able to help businesses optimise their advertising spend. The data can tell you, with specifics, exactly what you need to know, so that wasted funds are a thing of the past.

Technology is at the forefront of all decisions, and marketing is no different. There is less wasted ad spend, less content that’s unseen, and less money overall that doesn’t bring in conversions. This, combined with some of our other smart strategies, like shortening URLs, can make a huge difference to a business’s success and marketing reach. With our strategies, you can grow your online business and get the results you crave.