TikTok has become more than just a platform for viral trends and entertainment, it’s now a space where creators can earn real money through virtual gifts. One of the main ways users support their favourite TikTokers is through TikTok Coins, a digital currency designed for in app purchases. But what exactly are these, and should you be using them?
The Coins allow users to buy and send virtual gifts during live streams, rewarding content creators for their work. These virtual gifts can then be converted into Diamonds, which creators can exchange for real money. This system has turned the social media platform into a highly interactive space where fans can engage with influencers while financially supporting their content.
If you’ve ever wondered how TikTok monetisation works or whether these Coins are worth spending, this guide will cover everything you need to know. From buying and using these coins to understanding their value, you’ll gain a clear insight into how this digital currency functions.
What Are TikTok Digital Coins & How Do They Work?
TikTok DigitalCoins are a virtual currency used within the platform to purchase and send gifts to content creators during live streams. These Coins are bought with real money and can be exchanged for virtual gifts, which creators can then convert into TikTok Diamonds, a currency that can be withdrawn as real cash.
But how does the system actually work?
When a user buys these Coins, they store them in their TikTok wallet and use them to purchase virtual gifts like roses, pandas, or even more expensive animations. These gifts appear on screen during live streams, giving the content creator increased visibility and recognition. The more valuable the gift, the more it boosts a creator’s engagement and earning potential.
Want to dive deeper into how TikTok digital coins work? Our guide on TikTok Digital Coins Explained breaks down how users can support their favourite creators and how influencers can turn Coins into real earnings.
TikTok Digital Coins, Diamonds & Gifts: How They’re Connected
Understanding the social media platform’s monetisation system is key:
- Users buy the Coins using real money.
- They use these Coins to purchase virtual gifts for their favourite creators.
- Creators receive these gifts as Diamonds, which are stored in their accounts.
- Diamonds can be converted into real money and withdrawn via PayPal or bank transfer.
TikTok sets the exchange rate for Coins and Diamonds, and they take a percentage of a creator’s earnings before payout. This means that while gifting is a fun and engaging way to support content creators, only a portion of the Coins’ value goes directly to them.
If you’re looking to grow your presence on TikTok beyond just Coins and gifts, mastering your content strategy is essential. Learn how to become a super TikTok influencer and maximise your engagement on the platform.
How to Buy TikTok Digital Coins
If you want to support your favourite TikTok creators, the first step is buying the TikTok Currency. These Coins are available for purchase directly within the TikTok app and are stored in your TikTok wallet for use whenever you want to send virtual gifts.
Step by Step Guide to Buying TikTok digital coins
- Open the TikTok App and go to your profile.
- Tap on the three horizontal lines (☰) in the top right to access Settings & Privacy.
- Select Balance, then tap Recharge under the Coins section.
- Choose the amount of Coins you want to buy.
- Select your payment method (credit card, PayPal, Apple Pay, Google Pay).
- Confirm the purchase, and the Coins will be added to your TikTok Wallet instantly.
How Much Do TikTok Digital Coins Cost?
Coins are available in bundles, with the price varying based on the quantity you buy. Larger bundles often come with a slight discount per Coin.
While prices can change due to TikTok’s exchange rates, here’s a general idea of what TikTok Digital Coins cost:
- 70 Coins – £1.09
- 350 Coins – £5.49
- 700 Coins – £10.99
- 1,400 Coins – £21.99
- 3,500 Coins – £54.99
Can You Get Coins for Free?
TikTok does not offer free Coins, but some promotional events or giveaways might include Coins as a reward. Be cautious of third party websites claiming to offer free Coins, as these are often scams.
Spending TikTok Currency: What Can You Do With It?
Now that you have TikTok digital coins in your wallet, it’s time to use them effectively. While Coins are primarily designed for supporting content creators, they can also enhance your overall TikTok experience.
1. Sending Virtual Gifts to Creators
The most common way to spend Coins is by sending virtual gifts to creators during their live streams. These gifts appear as animated icons and let the creator know you appreciate their content.
Here’s how to send a gift:
- Join a TikTok Live stream.
- Tap the gift box icon in the chat section.
- Choose a gift based on how many Coins you want to spend.
- Send the gift, and it will appear on screen for the creator and viewers to see.
Different gifts have different values. A simple Rose costs 1 Coin, while a Luxury Yacht gift can cost thousands. The more expensive the gift, the more earnings the creator receives.
2. Boosting Your Engagement
Although Coins are not used for ads, some users buy gifts strategically to increase visibility. Sending large gifts can get your comment highlighted, making it easier for creators to notice and engage with you.
3. Unlocking Exclusive Content & Features
TikTok sometimes offers special features or events where users can spend Coins on stickers, filters, or premium interactions with influencers.
How TikTok Converts Coins into Real Earnings for Creators
When a creator receives gifts, they are converted into Diamonds in their TikTok account. The creator can then exchange Diamonds for real money, but TikTok takes a percentage of the total earnings.
Spending TikTok coins can be a great way to support your favourite creators while getting noticed in live streams.
Is TikTok’s Digital Currency Worth It? Pros & Cons
The Coins offer a unique way to engage with creators, but are they worth the investment? Understanding the benefits and drawbacks can help users make an informed decision.
Pros of Using Coins
- Support Content Creators – Coins allow users to send virtual gifts, providing financial support to creators who produce valuable content.
- Increased Visibility in Live Streams – Sending gifts can highlight a user’s comment, increasing the chances of direct engagement from a creator.
- Enhanced TikTok Experience – Coins can be used for exclusive features, such as stickers and special interactions, adding to the platform’s entertainment value.
- No Expiry Date – Purchased TikTok coins remain in a user’s wallet indefinitely until they choose to use them.
Cons of Using Coins
- TikTok Takes a Percentage – When creators convert Diamonds into real money, TikTok retains a portion of the earnings, reducing the amount creators receive.
- No Refunds – TikTok Digital Coins are non refundable, meaning once a purchase is made, users cannot reclaim their money.
- Costs Can Add Up Quickly – Regular use of TikTok digital coins can become costly over time, particularly for those frequently engaging with live streams.
The Coins can be a valuable way to support creators and engage with the platform, but users should be mindful of their spending habits. Engagement is key to success on TikTok, whether you’re using Coins or building a loyal following. Learn how to engage with users on TikTok to attract customers and grow your audience effectively.
Frequently Asked Questions (FAQ’s)
1. What are TikTok Coins used for?
Coins are a virtual currency that users purchase and use to send virtual gifts to creators during live streams. These gifts can be converted into Diamonds, which creators can exchange for real money.
2. How much do Coins cost?
The price of Coins varies depending on the bundle purchased. While prices may fluctuate, users can typically buy:
- 70 Coins for £1.09
- 350 Coins for £5.49
- 700 Coins for £10.99
Larger purchases often include small discounts per Coin.
3. Can you get TikTok Digital Coins for free?
TikTok does not offer free Coins. Any website or promotion claiming to provide free Coins is likely a scam. The only way to obtain Coins is through purchasing them within the app.
4. Are TikTok Digital Coins refundable?
No, once the Coins are purchased, they cannot be refunded. It is important to carefully consider purchases before completing the transaction.
5. Do TikTok creators keep all the money from gifts?
No, TikTok takes a percentage of the earnings when creators withdraw their Diamonds, meaning they do not receive the full value of the gifts sent.
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About the Author: Lottie Jermey
