Why engaging with your social media followers will change your marketing game

Someone holding a phone showing social media statistics

Why engaging with your social media followers will change your marketing game

Everybody wants to get more followers on their business’s social media accounts, right? But what’s the point of having all these followers if they’re not liking, commenting, and being transformed into sales? You can up your marketing game by being more active on social media and engaging with your followers in various ways!

How should I engage with my followers?

There’s really no limit to the ways in which you can engage with your social media followers. Utilise tools like Instagram Stories to create polls and Q&A sessions. Reply to and like as many comments as possible. Encourage them to give you feedback or share their opinion. Show them behind the scenes of your business so they feel more involved. The possibilities are endless! Your followers will want to engage with accounts that they find authentic, so make sure they are getting to know you and your business through your social media accounts.

Engaging with your followers creates a buzz

By engaging with your followers and encouraging them to engage with you, your likes, comments and following count should go up. This increases your brand awareness and gets your name out there more. By creating a buzz around your brand that your followers want to get involved in, they’re more likely to share your business with others, creating a snowball effect and driving those sales!

There’s unlimited potential for followers! Neon sign in the shape of instagram likes

Engaging with your followers regularly reminds them that you are there and you want them to be involved. If your business is at the forefront of their minds, they are more likely to tell others about you. And another benefit is that there is an almost unlimited supply of potential customers on social media. By putting your account out there, there’s no limit to the number of followers you can attract. Turn those followers into paying customers by showing them why you’re the best on your social media!

Increase your website traffic using social media

Make sure that your website is linked up to all your social media accounts. Make it easy for your followers to access it directly from your account, such as with a link in your bio.  You can then drive traffic to your website by making it clear that it’s there. Once on your website, you can up your marketing game even further by showing your followers exactly what you can offer!

Engaging with your followers creates a two-way street

When you engage with your social media followers, you are creating a conversation. It’s not just you talking at them, but they can feel part of the exchange. This can be valuable to the way you do business. If your followers feel involved with your account, they are more likely to tell you exactly what they want. You can use their feedback and information to improve your business and tailor it to your market. And a better business means you have even more to shout about on social media!

As you can see, there are plenty of benefits to engaging with your followers. By letting them know that you are there and want to engage with them, you should see an improvement in your social media statistics. Social media is such a valuable marketing tool, you can’t afford to miss out! Not sure where to go with your accounts? Delivered Social can help! Why not book in for a FREE social media clinic with us today?

Abbie Mills

Abbie Mills

From graduation to social media, Abbie plans to put her skills to use marketing our amazing social clients.
Abbie Mills