Nowadays, it seems like virtually everything has gone online. People seem to be more and more dependent on technology, which prompted various businesses to make the jump as well. That’s why digital marketing became such a hot topic. For every business that operates in the online world, simply building an online presence is no longer enough.
Instead, every online business that strives for success needs to ensure that they develop a good digital marketing strategy. This way, not only will they be able to expand their reach but will also ensure they stay afloat in such an oversaturated market. Without planning ahead and taking the right steps forward, businesses could be moving in the wrong direction.
That being said, here are some of the best ways you can create a strategy for your brand.
Determine your goals
Before you even begin diving any deeper into developing a digital marketing strategy, you should first determine your goals.
As with everything else in life, you need to know what you’re aiming towards in order to be able to achieve it. So, think long and hard about what it is that you want to achieve with your digital marketing efforts. Don’t forget to include long and short term goals. These all need to be considered for the most comprehensive plan of action.
Also, make sure that the goals you have determined are clear and realistic. If you find the long-term goals are too broad, you could break them down into smaller and more easily achievable chunks. That way, you will get a sense of satisfaction and motivation boost every time you manage to cross something off of your list.
Know who you’re marketing to
If you’re trying to market your business without a clear understanding of your target audience, chances are your efforts won’t provide you results. So, instead of trying to market to anyone and everyone who’ll listen, you need to determine your buyer persona.
In previous years, brands first tried to identify their target audience based on sex, age, gender, etc. However, it was soon realised that wasn’t enough. We have to get a lot more specific and think about the nitty-gritty aspects of our ‘buyer persona’. This term is used to denote your very own “ideal customer”. The most detailed version of your target market.
Therefore, the sooner you manage to identify them, the sooner you can start developing your digital marketing strategy. You’ll need to list everything from this person’s occupation and annual income to their hobbies and interests. Only then will you fully understand what makes your audience tick and how you can effectively market to them.
Get your Free Social Media Plan
Offer stellar content
Once you take care of the previous two points, it’s time to create a strategy for every channel that brings customers your way. Here, you will need to think about the content you’re going to feature on those channels. Not only that, you’ll need to consider the purpose of each platform and which ones your buyer persona will be utilising.
Of course, depending on the channel and the platform you’re using, you’ll need to adjust the content to follow some basic guidelines. But the most important thing to keep in mind here is the quality of the content you decide to put out there. If it doesn’t answer any questions or give your audience a reason to want more, it’s not worth making.
The content you create needs to be of the highest possible quality. Even more importantly, it needs to be authentic and unique. You should always try to create more than just promotional content. So, instead of simply trying to market your business to your audience, offer them content that can potentially be useful and educational.
Invest in your brand
The best way to ensure that your business becomes easily recognisable among the stiff competition is to invest in branding. With a strong brand, you will also need to create a strong brand identity. Here, you should really look for a good branding agency to help you develop and maintain your strategies.
This is how people are going to know who you are and what you do. Successful branding can heavily impact the number of people talking about you and how widely the word is spread. This will bring in more organic traffic and customers that genuinely want to work with or buy from you.
Remember that every aspect of creating a brand is extremely important, from the font and colours you choose to use to brand identity and message. You’re going to keep this consistent throughout your promotional content, website, blog and anything else that markets your company. If it’s not appealing and relevant, you won’t be reaching the right people.
The world we live in has quickly become a mobile-first environment. As such, no business should neglect this marketing channel in their digital marketing efforts. The most important thing to ensure here is that your site is optimized for mobile users. This way, you’ll easily expand your reach and market your business to an even greater number of potential customers.
Of course, make sure that you constantly evaluate your mobile design to ensure that all elements are working properly. Keep in mind that responsiveness, speed and security need to be your top priorities. But by making yourself accessible from multiple devices, you’re making it far easier for people to browse your content and products.
Influencer marketing is becoming increasingly popular. One of the reasons for its popularity is that people find it far easier to relate to an influencer than a brand. This is because they tend to be much more personal. When your brand is combining what you do, sell and who works for you, it’s harder to find common interests. However, one person can be much more relatable in all aspects of life.
However, if their favourite influencer is promoting a brand, they’ll be more than willing to try it out themselves. That’s why influencer marketing should certainly be one of the integral parts of your digital marketing efforts. They trust that person and will take on board what they’re saying about a business. It’s just like you telling your friends about a product you like – they’ll be more inclined to try it if someone they know advocates for it.
Although, you can’t simply choose any random influencer to promote your brand. Instead, you should look for someone who has some connection with your niche. That way, the promotion will come off as more organic, which is something you should always aim at. Since word-of-mouth recommendations still play a huge role in marketing, it’s understandable why people would choose to trust their favourite influencer. Of course, this will bring more attention your way and can even potentially bring more organic mentions to your brand.
Finally, none of your digital marketing efforts will make much sense if you don’t find a way to track and analyze the results. What this means is that, in order to see if a digital marketing strategy actually works, you need to be able to measure the results.
By periodically comparing results, you can easily see which marketing strategy seems to be working best. That way, you can easily determine if anything needs to be changed and if your efforts are bearing fruit.
Otherwise, you’ll only be wasting your assets that could potentially be used in a smarter way. Find some reliable analytics software and see which part of your marketing strategy needs to be improved.
Need help with your digital marketing strategy?
In the end, as tempting as it may be to simply start putting together a strategy thinking you’ll figure out all the details later, that really is not a good idea. Instead, prior to taking on such a big task, you will need to do quite a bit of research. Define your goals and determine who you’re marketing your business to. Create a strong brand and tackle as many marketing channels as you can. Be devoted and approach these efforts smartly, and your business will be blossoming sooner than you think.
Fancy some more digital marketing advice? We offer all kinds of services here at delivered social from web design to social media. Our free social clinics offer an opportunity to have a conversation with us about the direction of your business and see how we can help get you where you want to be.
If you want to learn more, get in contact here or book into a social clinic now!
Enjoyed this blog? Check out:
The Power of Hashtags