05 Oct The power of Hashtags #
When it comes to social media, hashtags are a pretty big deal and if you’re not using them correctly you’re missing out on a simple but effective marketing tool. Not only do hashtags instantly increase your posts reach, but they can be the link that attract new business ultimately increasing your profits! So if you’re curious to know how you can utilize these handy little symbols # read on different platforms read on…
Why do #’s matter?
The majority of people who have a basic awareness of technology will know what a hashtag is. The fact they are so widely recognised automatically means you need to be using them. Hashtags have become the new way to search for relevant content, especially on platforms like Instagram and Twitter. Hashtags are also another tool to analyse and allow business’ to see what’s trending or popular at any one time and respond to this information as a result.
The power of hashtags is no better demonstrated than in breaking news stories. During the Arab Spring protests of 2010 social networking sites were key in allowing communication between demonstrators, as well as providing a source of information for news agencies unable to access the territories experiencing upheaval. The hashtag for the arab spring gained a global audience.
Hashtags in Business
So the hashtag is clearly an effective and powerful tool but how can you utilise this for business? It may sound basic but consistency is key – you need to hashtag every post without fail and ensure all tags are relevant. Hashtags omit spaces so if you’re compressing multiple words together the phrase also needs to be easy to read. For example #ilovesausagedogs isn’t easy to decipher immediately, but #sausagedog is still relevant and much shorter. Keeping an awareness of trending or popular terms is also key to ensure your post reaches as many people as possible. Several websites list the most popular standard terms for a business so it won’t take long to find a relevant list either. It’s also important to analyse your hashtags – which ones prove popular and which do not? Change your tags in response to this until you find the combination that works for you! Finally add on a link to your website/business at the end of each post so that your hashtag traffic can instantly reach your site. This is a crucial opportunity many business’ fail to maximise.
Hashtags in action…
There’s no better example of the power of hashtags for a business than the fitness queen Kayla Itsines. Kayla has managed to create and dominate the tag #BBG for bikini body guide as well as #bbgcommunity. Instagram is her main platform and of course Kayla has a great product etc which all contribute to her success but the hashtag has been a huge part of that. Her 7 million Instagram followers speak for themselves.
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